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BuzzFeed Q2 revenue up 13%, beats estimates

ReutersAug 7, 2025 8:53 PM


Overview

  • BuzzFeed Q2 revenue grows 13% yr/yr, beating analyst expectations

  • Adjusted EBITDA for Q2 beats estimates, reaching $2.0 mln

  • Co highlights growth in programmatic ads and affiliate commerce


Outlook

  • BuzzFeed reaffirms 2025 revenue guidance of $195 mln to $210 mln

  • Company expects 2025 adjusted EBITDA between $10 mln and $20 mln

  • BuzzFeed plans to expand BF Island beta testing by end of Q3 2025


Result Drivers

  • PROGRAMMATIC ADVERTISING - Grew 11% yr/yr to $17.4 mln, driven by improved yield and targeting

  • AFFILIATE COMMERCE - Increased 23% yr/yr, supported by strong audience demand and expanding partner base

  • CONTENT REVENUE - Rose 53% yr/yr to $10.7 mln, primarily due to a successful feature film project


Key Details

Metric

Beat/Miss

Actual

Consensus Estimate

Q2 Revenue

Beat

$46.39 mln

$39.40 mln (1 Analyst)

Q2 Net Income

-$10.63 mln

Q2 Adjusted EBITDA

Beat

$1.98 mln

-$2.89 mln (1 Analyst)


Analyst Coverage

  • The one available analyst rating on the shares is "buy"

  • The average consensus recommendation for the online services peer group is "buy"

  • Wall Street's median 12-month price target for BuzzFeed Inc is $4.00, about 47.3% above its August 6 closing price of $2.11

Press Release: ID:nBw34lv3Na

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