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Some Gen Z adults spend no money on dating as costs rise, BofA survey shows

ReutersJul 30, 2025 1:59 PM

NEW YORK, July 30 (Reuters) - Gen Z adults in the U.S. are becoming more frugal on dates as they contend with higher living costs, a survey from Bank of America showed on Wednesday.

More than 50% of people between the age of 18 to 28 spent $0 a month on dating, according to a poll of more than 900 people. Among those who did spend money on dates, 25% of men and 30% of women spent less than $100 a month, the survey showed.

The respondents also said it was important for romantic partners to be financially responsible.

"Gen Z is finding adulting to come with a higher price tag, and they're feeling the cost of living overall," said Holly O'Neill, president of consumer, retail and preferred banking at BofA. "They're dining out less, they're shopping at more affordable grocery stores, and they're using and setting budgets."

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