Japan's Honda eyes launching sub-$30,000 EV in North America, Nikkei says
TOKYO, Jan 28 (Reuters) - Japan's Honda Motor 7267.T plans to launch a small electric vehicle priced below $30,000 in North America by as early as 2026, the Nikkei newspaper said on Tuesday, as it plays catch-up in the battery-powered car market.
The automaker will produce the low-cost model locally, the Nikkei said, adding it will roll it out as part of its upcoming "Honda 0 Series" EV lineup.
Honda has previously said the series will be launched globally, starting from the North American market. A company spokesperson did not immediately respond to a comment request.
Japan's second-biggest automaker has been slow to step up sales of battery-powered vehicles, lagging behind U.S., European and Chinese rivals, including Tesla TSLA.O, Volkswagen VOWG_p.DE and BYD 002594.SZ.
The company is striving to have battery-powered and fuel-cell vehicles make up all of its new car sales by 2040.
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