Equifax rises after slashing credit score pricing

Shares of U.S. credit bureau Equifax EFX.N rise 3% premarket to $245

Co on Tuesday says it plans to offer its VantageScore 4.0 credit score service at more than 50% below market leader Fair Isaac Corp FICO.N, commonly known as FICO.

FICO last week unveiled plans to sell its credit scores directly to mortgage lenders and resellers

The move, which could potentially cut out credit bureaus like Equifax, sent major bureau stocks diving

Shares of FICO fall 2.6% to $1,830 before the bell

As of last close, EFX shares have fallen 6.6% YTD, while FICO is down 5.6%