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Persil-owner Henkel says US policies are hurting North American market

ReutersMar 11, 2025 10:25 AM

By Linda Pasquini and Elizaveta Gladun

- U.S. government decisions are hurting the North American market disproportionately, consumer goods and adhesive maker Henkel HNKG.DE said on Tuesday, the latest company to warn about uncertainty caused by President Donald Trump's trade policies.

"For sure what is happening in the U.S. in terms of decisions, that's impacting especially the North American market overproportionally and is also impacting us," Carsten Knobel, chief executive of the Persil detergent and Loctite glue maker, said in a call with investors.

Stocks slumped globally on Monday, while U.S. bond yields dropped as investor worries about the potential economic slowdown were exacerbated after Trump did not rule out a recession resulting from his tariffs. MKTS/GLOB

U.S. consumer and business confidence has weakened over tariffs imposed by Trump and threats of additional levies, and increasing concerns about higher prices.

Henkel earlier on Tuesday gave a soft guidance for 2025 sales growth, projecting a slower start to the year due to a tough industrial environment and muted consumer sentiment especially in North America.

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