Indicators
Indicators
Value
Direction
MACD(12,26,9)
-0.291
Neutral
RSI(14)
55.810
Neutral
STOCH(KDJ)(9,3,3)
22.008
Sell
ATR(14)
1.243
High Vlolatility
CCI(14)
-23.217
Neutral
Williams %R
43.790
Buy
TRIX(12,20)
0.663
Sell
StochRSI(14)
0.000
Oversold
Rocky Brands Inc
RCKY29.050USD
+0.130+0.45%
Market hours （ET）Quotes delayed by 15 min
216.75MMarket Cap
11.63P/E TTM
TradingKey Stock Score
Overall Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Peer Comparison
TradingKey Stock Score
Currency: USD Updated：2025-09-10Key Insights
The company's fundamentals are relatively healthy. Its valuation is considered fairly valued,and institutional recognition is very high. Over the past 30 days, multiple analysts have rated the company as a Buy. Despite a weak stock market performance, the company shows strong fundamentals and technicals. The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.
Score
Support & Resistance
No Data
Score Analysis
Current score
Previous score
Analyst Rating
Based on
2
analysts
Buy
Current Rating
40.000
Target Price
+38.31%
Upside Space
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.
Company Highlights
StrengthsRisks
Rocky Brands, Inc. is a designer, manufacturer and marketer of footwear and apparel. It markets its products under a portfolio of brand names, including Rocky, Georgia Boot, Durango, Lehigh, The Original Muck Boot Company, XTRATUF, Ranger and the licensed brand Michelin. It operates through three segments: Wholesale, Retail and Contract Manufacturing. Its Wholesale segment distributes products through a range of distribution channels representing over 10,000 retail store locations in the United States, Canada, United Kingdom, and others. Retail segment markets directly to consumers through its Lehigh business-to-business, including direct sales and through its CustomFit Websites, consumer e-commerce Websites, third-party marketplaces, and Rocky outlet stores. Its Contract Manufacturing segment includes sales to the United States Military, private label sales and any sales to customers in which it is contracted to manufacture or source a specific footwear product for a customer.
High Dividend
The company is a high dividend payer, with the latest dividend payout ratio of 40.49%.
Stable Dividend
The company has regularly paid dividends over the past 5 years, with the latest dividend payout ratio of 40.49%.
Fairly Valued
The company’s latest PE is 11.56, at a medium 3-year percentile range.
Institutional Selling
The latest institutional holdings are 5.94M shares, decreasing 10.76% quarter-over-quarter.
Held by The Vanguard
Star Investor The Vanguard holds 412.68K shares of this stock.
Financial Health
Currency: USD Updated：2025-09-10The company's current financial score is 7.00, which is lower than the Textiles & Apparel industry's average of 7.12. Its financial status is stable, and its operating efficiency is average. Its latest quarterly revenue reached 114.07M, representing a year-over-year increase of 1.03%, while its net profit experienced a year-over-year increase of 93.76%.
Score
Financials
6.20
Key Metrics
Cash and cash equivalents
Total assets
Total liabilities
Free cash flow
No Data
Quality of Earnings
6.75
Operational Efficiency
7.50
Growth Potential
7.22
Shareholder Returns
7.33
Company Valuation
Currency: USD Updated：2025-09-10The company’s current valuation score is 7.60, which is higher than the Textiles & Apparel industry's average of 5.75. Its current P/E ratio is 12.26, which is 30.36% below the recent high of 15.99 and 9.27% above the recent low of 11.13.
Score
Valuation Dimensions
P/E
P/B
P/S
P/CF
Industry Ranking 14/39
No Data
Earnings Forecast
Currency: USD Updated：2025-09-10The company’s current earnings forecast score is 6.00, which is lower than the Textiles & Apparel industry's average of 7.22. The average price target for Rocky Brands Inc is 40.00, with a high of 40.00 and a low of 40.00.
Score
Support & Resistance
No Data
Analyst Rating
Based on
2
analysts
Buy
Current Rating
40.000
Target Price
+38.31%
Upside Space
Strong Buy
Buy
Hold
Sell
Strong Sell
Peer Comparison
10
Total
15
Median
16
Average
Company name
Ratings
Analysts
Rocky Brands Inc
RCKY
2
Nike Inc
NKE
39
On Holding AG
ONON
28
Deckers Outdoor Corp
DECK
26
Birkenstock Holding PLC
BIRK
19
Crocs Inc
CROX
16
1
2
Financial Forecasting
EPS
Revenue
Net Profit
EBIT
No Data
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.
Price Momentum
Currency: USD Updated：2025-09-10The company’s current price momentum score is 9.40, which is higher than the Textiles & Apparel industry's average of 8.27. Sideways: Currently, the stock price is trading between the resistance level at 33.09 and the support level at 26.47, making it suitable for range-bound swing trading.
Score
Support & Resistance
No Data
Indicators
The Indicators feature provides value and direction analysis for various instruments under a selection of technical indicators, together with a technical summary.
This feature includes nine of the commonly used technical indicators: MACD, RSI, KDJ, StochRSI, ATR, CCI, WR, TRIX and MA. You may also adjust the timeframe depending on your needs.
Please note that technical analysis is only part of investment reference, and there is no absolute standard for using numerical values to assess direction. The results are for reference only, and we are not responsible for the accuracy of the indicator calculations and summaries.
Moving Average
Indicators
Value
Direction
MA5
29.352
Sell
MA10
29.772
Sell
MA20
28.458
Buy
MA50
26.103
Buy
MA100
23.121
Buy
MA200
22.127
Buy
Institutional Confidence
Currency: USD Updated：2025-09-10The company’s current institutional recognition score is 7.00, which is lower than the Textiles & Apparel industry's average of 8.48. The latest institutional shareholding proportion is 79.56%, representing a quarter-over-quarter decrease of 6.61%. The largest institutional shareholder is The Vanguard, holding a total of 412.68K shares, representing 5.53% of shares outstanding, with 0.80% decrease in holdings.
Score
Institutional Shareholding
No Data
Shareholder Activity
Name
Shares Held
Chg %
Raymond James & Associates, Inc.
Fidelity Institutional Asset Management
Dimensional Fund Advisors, L.P.
BlackRock Institutional Trust Company, N.A.
American Century Investment Management, Inc.
Brooks (Michael)
North Star Investment Management Corporation
Crawford Investment Counsel, Inc.
1
2
Risk Assessment
Currency: USD Updated：2025-09-10The U.S. Dollar Index is currently in a neutral state, which has a neutral effect on the Textiles & Apparel domestic-focused industry. The Dollar Index (DXY) measures the value of the U.S. dollar against a basket of major currencies, including the euro, yen, pound sterling, Canadian dollar, Swedish krona, and Swiss franc. The company’s current risk assessment score is 3.15, which is lower than the Textiles & Apparel industry's average of 3.91. The company's beta value is 2.40. This indicates that the stock tends to outperform the index during upward trending markets but experiences larger declines during downward trending markets.
Score
Beta vs S&P 500 index
2.46
VaR
+4.80%
240-Day Maximum Drawdown
+61.61%
240-Day Volatility
+68.12%
Return
Best Daily Return
60 days
+14.97%
120 days
+53.33%
5 years
+53.33%
Worst Daily Return
60 days
-4.13%
120 days
-17.34%
5 years
-26.60%
Sharpe Ratio
60 days
+2.59
120 days
+1.41
5 years
+0.33
Risk Assessment
Maximum Drawdown
240 days
+61.61%
3 years
+68.63%
5 years
+81.33%
Return-to-Drawdown Ratio
240 days
-0.03
3 years
+0.22
5 years
-0.01
Skewness
240 days
+4.19
3 years
+3.21
5 years
+2.55
Volatility
Realised Volatility
240 days
+68.12%
5 years
+60.15%
Standardised True Range
240 days
+3.76%
5 years
+5.22%
Downside Risk-Adjusted Return
120 days
+305.10%
240 days
+305.10%
Maximum Daily Upside Volatility
60 days
+76.63%
Maximum Daily Downside Volatility
60 days
+42.92%
Liquidity
Average Turnover Rate
60 days
+0.83%
120 days
+0.95%
5 years
--
Turnover Deviation
20 days
+31.34%
60 days
+21.26%
120 days
+38.83%
Peer Comparison
Currency: USD Updated：2025-09-10Rocky Brands Inc
RCKY
6.83 /10
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The Stock Score data is powered by TradingKey and updated daily. Rating data is sourced from LESG. Please use the data with caution for reference purposes only.
