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Purple Innovation Inc

PRPL

0.980USD

+0.030+3.16%

Close 09/29, 16:00（ET）Quotes delayed by 15 min

106.24MMarket Cap

LossP/E TTM



Purple Innovation Inc

0.980

+0.030+3.16%

Overview Company Financials Analysis

TradingKey Stock Score

Overall Financial Health

Valuation Dimensions

Earnings Forecast

Price Momentum

Institutional Confidence

Risk Assessment

Peer Comparison

Overview

Company

Financials

Analysis

TradingKey Stock Score

Overall Financial Health

Valuation Dimensions

Earnings Forecast

Price Momentum

Institutional Confidence

Risk Assessment

Peer Comparison

TradingKey Stock Score of Purple Innovation Inc

Currency: USD Updated: 2025-09-29

Key Insights

The company's fundamentals are relatively healthy. Its valuation is considered fairly valued,and institutional recognition is very high. Over the past 30 days, multiple analysts have rated the company as a Hold. The company shows weak stock market performance, in line with its weak fundamentals and technicals. The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.

Purple Innovation Inc's Score

Industry at a Glance

Industry Ranking

15 / 25

Overall Ranking

291 / 4714

Industry

Household Goods

Support & Resistance

No Data

Score Analysis

Current score

Previous score

Analyst Rating

Based on 5 analysts

Hold

Current Rating

3.300

Target Price

+247.37%

Upside Space

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Purple Innovation Inc Highlights

StrengthsRisks

Purple Innovation, Inc. is a mattress company. The Company offers a variety of branded and premium comfort products, including mattresses, pillows, cushions, bases, sheets and others. It develops its products, through its proprietary gel technology, Hyper-Elastic Polymer. It has three mattress collections: Essentials, including the New Day, The Purple Mattress and The Purple Plus; Premium, including Restore, RestorePlus and RestorePremier, and Luxe, including Rejuvenate, RejuvenatePlus and RejuvenatePremier. It sells eight pillow models: The Purple Harmony Pillow, the Purple Freeform Pillow, the Purple DreamLayer Pillow, the Purple Harmony Anywhere Pillow, the Purple Pillow, the Purple Twin Cloud Pillow, the Purple Cloud Pillow and the Kids Pillow. It sells two types of sheets and pillowcases: Softstretch and Complete Comfort. Its Purple PerfectStay Duvet cover offers a patent-pending lay-and-zip design. It has two types of bases: The Purple Premium and Purple Premium Plus smart.

Fairly Valued

The company’s latest PE is -1.25, at a medium 3-year percentile range.

Institutional Selling

The latest institutional holdings are 80.12M shares, decreasing 14.18% quarter-over-quarter.

Held by PRFDX

Star Investor PRFDX holds 6.46K shares of this stock.

Financial Health

Currency: USD Updated: 2025-09-29

The company's current financial score is 5.92, which is lower than the Household Goods industry's average of 7.20. Its financial status is stable, and its operating efficiency is average. Its latest quarterly revenue reached 105.10M, representing a year-over-year decrease of 12.61%, while its net profit experienced a year-over-year decrease of 64340.74%.

Score

Industry at a Glance

Previous score

5.92

Change



Financials

6.54

Key Metrics

Cash and cash equivalents

Total assets

Total liabilities

Free cash flow

No Data



Quality of Earnings

6.05

Key Metrics

Total revenue

Operating profit

Total assets

SG&A

No Data



Operational Efficiency

6.40

Key Metrics

Cash flow from operating activities

Income after tax

No Data



Growth Potential

4.56

Key Metrics

Cash flow from operating activities

Total revenue

No Data



Shareholder Returns

6.07

Key Metrics

Free cash flow

No Data

Purple Innovation Inc's Company Valuation

Currency: USD Updated: 2025-09-29

The company’s current valuation score is 7.81, which is higher than the Household Goods industry's average of 7.66. Its current P/E ratio is -1.25, which is -75.82% below the recent high of -0.30 and -614.96% above the recent low of -8.96.

Score

Industry at a Glance

Previous score

7.81

Change

Valuation Dimensions

P/E

P/B

P/S

P/CF

Industry Ranking 15/25

No Data

Earnings Forecast

Currency: USD Updated: 2025-09-29

The company’s current earnings forecast score is 6.80, which is lower than the Household Goods industry's average of 6.82. The average price target for Purple Innovation Inc is 3.30, with a high of 5.00 and a low of 1.60.

Score

Industry at a Glance

Previous score

6.80

Change

Support & Resistance

No Data

Analyst Rating

Based on 5 analysts

Hold

Current Rating

3.300

Target Price

+247.37%

Upside Space

Strong Buy

Buy

Hold

Sell

Strong Sell

Peer Comparison

Total

Median

Average

Company name

Ratings

Analysts

Purple Innovation Inc

PRPL

Mohawk Industries Inc

MHK

Somnigroup International Inc

SGI

Lovesac Co

LOVE

Leggett & Platt Inc

LEG

Sleep Number Corp

SNBR

Financial Forecasting

EPS

Revenue

Net Profit

EBIT

No Data

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Price Momentum

Currency: USD Updated: 2025-09-29

The company’s current price momentum score is 4.89, which is lower than the Household Goods industry's average of 6.70. Sideways: Currently, the stock price is trading between the resistance level at 1.12 and the support level at 0.87, making it suitable for range-bound swing trading.

Score

Industry at a Glance

Previous score

4.84

Change

0.05

Support & Resistance

No Data

Indicators



The Indicators feature provides value and direction analysis for various instruments under a selection of technical indicators, together with a technical summary.

This feature includes nine of the commonly used technical indicators: MACD, RSI, KDJ, StochRSI, ATR, CCI, WR, TRIX and MA. You may also adjust the timeframe depending on your needs.

Please note that technical analysis is only part of investment reference, and there is no absolute standard for using numerical values to assess direction. The results are for reference only, and we are not responsible for the accuracy of the indicator calculations and summaries.

Indicators

Sell(3)

Neutral(3)

Buy(1)

Indicators

Value

Direction

MACD(12,26,9)

-0.040

Neutral

RSI(14)

44.788

Neutral

STOCH(KDJ)(9,3,3)

24.170

Neutral

ATR(14)

0.063

High Vlolatility

CCI(14)

-102.764

Sell

Williams %R

68.027

Sell

TRIX(12,20)

-0.146

Sell

StochRSI(14)

65.601

Buy

Moving Average

Sell(3)

Neutral(0)

Buy(3)

Indicators

Value

Direction

MA5

0.975

Buy

MA10

1.020

Sell

MA20

1.050

Sell

MA50

0.994

Sell

MA100

0.883

Buy

MA200

0.867

Buy

Institutional Confidence

Currency: USD Updated: 2025-09-29

The company’s current institutional recognition score is 7.00, which is lower than the Household Goods industry's average of 7.76. The latest institutional shareholding proportion is 74.02%, representing a quarter-over-quarter decrease of 1.40%. The largest institutional shareholder is Wasatch Global Investors, holding a total of 4.63M shares, representing 4.28% of shares outstanding, with 64.21% increase in holdings.

Score

Industry at a Glance

Previous score

7.00

Change

Institutional Shareholding

No Data

Shareholder Activity

Name

Shares Held

Chg %

Coliseum Capital Management, L.L.C.

46.86M

Wasatch Global Investors Inc

Star Investors

3.99M

+42.36%

NO STREET GP LP

3.88M

-20.90%

Peterson Douglas Scott

3.23M

+1.72%

The Vanguard Group, Inc.

Star Investors

2.97M

-0.19%

Fidelity Management & Research Company LLC

3.44M

-5.58%

BlackRock Institutional Trust Company, N.A.

3.86M

-1.75%

Dynamic Wealth Advisors

901.18K

Demartini (Robert T.)

879.51K

Risk Assessment

Currency: USD Updated: 2025-09-29

The company’s current risk assessment score is 2.12, which is lower than the Household Goods industry's average of 4.09. The company's beta value is 1.73. This indicates that the stock tends to outperform the index during upward trending markets but experiences larger declines during downward trending markets.