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Purple Innovation Inc

PRPL
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0.357USD
+0.000+0.03%
Close 07/01, 16:00ETQuotes delayed by 15 min
38.92MMarket Cap
LossP/E TTM

TradingKey Stock Score of Purple Innovation Inc

Currency: USD Updated: 2026-07-01

Key Insights

Purple Innovation Inc's fundamentals are relatively stable, and its growth potential is significant.Its valuation is considered fairly valued, ranking 15 out of 23 in the Household Goods industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Hold, with the highest price target at 0.82.In the medium term, the stock price is expected to trend down.Despite a weak stock market performance over the past month, the company shows strong fundamentals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.

Purple Innovation Inc's Score

Industry at a Glance

Industry Ranking
15 / 23
Overall Ranking
286 / 4564
Industry
Household Goods

Support & Resistance

Relevant data have not been disclosed by the company yet.

Score Analysis

Current score
Previous score

Media Coverage

Last 24 hours
Coverage Level

Very Low
Very High
Neutral

Purple Innovation Inc Highlights

StrengthsRisks
Purple Innovation, Inc. is a mattress company. The Company offers a variety of branded and premium comfort products, including mattresses, pillows, cushions, bases, sheets and more. It develops its products through its Hyper-Elastic Polymer gel technology. Its product portfolio includes Mattresses, Pillows, Sheets, Waterproof Mattress Protector, Bases, and Seat Cushions. Its Gelflex Grid technology is used in all Purple mattresses. It sells eight pillow models, all designed to deliver various sleep preferences and needs. The models include the Purple Harmony Pillow, the Purple Freeform Pillow, the Purple DreamLayer Pillow, the Purple Harmony Anywhere Pillow, the Purple Pillow, the Purple Twin Cloud Pillow, the Purple Cloud Pillow and the Kids Pillow. Its Purple SoftStretch sheets are designed to maximize the functionality of its mattresses and pillows. Its Purple Waterproof Mattress Protector mattress is designed to optimize the functionality of the Gelflex Grid in its mattress.
Overvalued
The company’s latest PE is -0.62, at a high 3-year percentile range.
Institutional Selling
The latest institutional holdings are 67.09M shares, decreasing 4.63% quarter-over-quarter.
Held by Bill Nygren | OAKMX
Star Investor Bill Nygren | OAKMX holds 7.99M shares of this stock.

Analyst Rating

Based on 4 analysts
Hold
Current Rating
0.825
Target Price
+131.09%
Upside Space

FAQs

How does TradingKey generate the Stock Score of Purple Innovation Inc?

The TradingKey Stock Score provides a comprehensive assessment of Purple Innovation Inc based on 34 indicators derived from over 100 underlying data points.
These indicators are categorised into six key dimensions: financial health, company profile, earnings forecasts, price momentum, institutional confidence, and risk assessment, collectively providing investors with a thorough analysis of Purple Innovation Inc’s performance and outlook.

How do we generate the financial health score of Purple Innovation Inc?

To generate the financial health score of Purple Innovation Inc, we analyse various key financial indicators across several core dimensions, including financial fundamentals, earnings quality, operational efficiency, growth potential, and shareholder returns.
By integrating these comprehensive data, the financial health score not only reflects Purple Innovation Inc's overall stability, operational efficiency, and growth potential but also captures the investment returns delivered to shareholders. This score aims to support rational decision-making for investors and other stakeholders. A higher score indicates a better financial health of Purple Innovation Inc.

How do we generate the company valuation score of Purple Innovation Inc?

To generate the company valuation score of Purple Innovation Inc, we use several key financial ratios, including P/E, P/B, P/S, and P/CF. These metrics compare Purple Innovation Inc’s market value to its earnings, assets, sales, and cash flow, serving as core indicators for assessing company value.
By analysing these ratios in an all-round manner, the valuation score reflects not only the market’s current perception of Purple Innovation Inc’s value but also its future profitability and growth potential, thereby supporting more informed investment decisions. A higher score indicates a fairer valuation of Purple Innovation Inc.

How do we generate the earnings forecast score of Purple Innovation Inc?

To calculate the earnings forecast score of Purple Innovation Inc, we consider various key indicators such as analyst ratings, financial forecasts, support and resistance levels, and peer comparisons:
Current ratings and price targets directly reflect analysts’ expectations, while the upside space indicates their views on the stock’s growth potential.
Financial metrics like earnings per share (EPS), revenue, net income, and earnings before interest and taxes (EBIT) are core measures for assessing profitability.
By analysing the high, median, and low ranges of the target price, we can identify price trends and determine key support and resistance levels.
Comparing these indicators against peers provides context for the stock’s performance and helps anchor more realistic expectations.
These factors together form a comprehensive earnings forecast score that accurately reflects the stock’s expected financial performance and growth potential. A higher score suggests that analysts have a more optimistic outlook on Purple Innovation Inc’s future.

How do we generate the price momentum score of Purple Innovation Inc?

When generating the price momentum score for Purple Innovation Inc, we examine momentum indicators including support and resistance levels as well as volume metrics.
Support levels represent price points where buying interest is strong enough to prevent further declines, while resistance levels indicate prices where selling pressure may hinder upward movement. By analysing typical price volume alongside total volume, we assess overall market activity and liquidity. These indicators help identify price trends and potential shifts, enabling more accurate predictions of future earnings.
This comprehensive approach can reflect market sentiment and enable rational forecasts of Purple Innovation Inc’s prices. A higher score indicates a more stable short-term price trend for Purple Innovation Inc.

How do we generate the institutional confidence score of Purple Innovation Inc?

To generate the institutional confidence score of Purple Innovation Inc, we analyse both the proportion of shares held by institutions and the number of shares they own. A higher institutional ownership percentage indicates strong confidence of professional investors, which is generally a positive signal about Purple Innovation Inc’s potential. By examining the number of shares held, we gain deeper insight into institutions’ commitment and attitude toward the stock, as institutional investors typically conduct thorough analysis before making investment decisions. Understanding institutional confidence helps us refine earnings forecasts and provides a more reliable perspective on the company’s future performance and market stability. A higher score indicates greater institutional endorsement of Purple Innovation Inc.

How do we generate the risk management score of Purple Innovation Inc?

To assess the risk management score of Purple Innovation Inc, we examine multiple key indicators related to returns, risk, volatility, and liquidity.
The highest and lowest daily returns reflect the potential size of gains and losses, while the Sharpe ratio measures risk-adjusted return performance. On the risk side, we analyse maximum drawdown and the return-to-drawdown ratio to identify extreme loss scenarios. Skewness helps assess the distribution of returns and whether performance may be biased. Volatility indicators—such as realised volatility and standardised true range—reveal price fluctuations. Downside risk-adjusted returns provide insight into potential losses and gains. Lastly, liquidity metrics like average turnover rate and turnover deviation indicate how actively the stock is traded.
These indicators together provide a multi-dimensional understanding of Purple Innovation Inc’s risk-return profile, serving as core factors of the risk management score. A higher score indicates lower risk on the side of Purple Innovation Inc.