Outdoor Holding Company, formerly AMMO, Inc., is an e-commerce-focused company. The Company is the owner of GunBroker.com, the online marketplace for firearms, hunting, shooting and related products. Third-party sellers list items on the site and Federal and state laws govern the sale of firearms and other restricted items. The GunBroker.com Website is an informative and secure way to buy and sell firearms, shooting accessories, and other outdoor gear online. GunBroker promotes responsible ownership of guns and firearms. GunBroker enables payment processing, carting ability, GunBroker Analytics, and GunBroker Advertising. GunBroker Analytics, through the compilation and refinement of Marketplace data, offers e-commerce market analytics to its industry peers, allowing them to manage business strategy and planning. Its advertising offerings include content creation for manufacturers, email campaigns and banner ads.
Growing
The company is in a growing phase, with the latest annual income totaling USD 51.13M.
Fairly Valued
The company’s latest PE is -3.34, at a medium 3-year percentile range.
Institutional Selling
The latest institutional holdings are 64.96M shares, decreasing 2.67% quarter-over-quarter.
Held by ETHSX
Star Investor ETHSX holds 11.97K shares of this stock.
Higher Market Activity
The company has more investor interest, with a 20-day turnover ratio of 0.54.