Indicators
Indicators
Value
Direction
MACD(12,26,9)
0.129
Buy
RSI(14)
68.491
Neutral
STOCH(KDJ)(9,3,3)
79.166
Neutral
ATR(14)
0.320
Low Volatility
CCI(14)
131.764
Buy
Williams %R
23.529
Buy
TRIX(12,20)
1.792
Sell
StochRSI(14)
36.966
Buy
Fluent Inc
FLNT3.240USD
+0.170+5.54%
Close 01/13, 16:00（ET）Quotes delayed by 15 min
95.64MMarket Cap
LossP/E TTM
TradingKey Stock Score
Overall Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Peer Comparison
TradingKey Stock Score of Fluent Inc
Currency: USD Updated: 2026-01-13Key Insights
Fluent Inc's fundamentals are relatively healthy, with low ESG disclosure.and its growth potential is significant.Its valuation is considered fairly valued, ranking 42 out of 76 in the Media & Publishing industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Hold, with the highest price target at 2.50.In the medium term, the stock price is expected to trend up.The company has been performing strongly in the stock market over the past month, which is supported by its strong fundamentals and technicals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.
Fluent Inc's Score
Support & Resistance
Relevant data have not been disclosed by the company yet.
Score Analysis
Current score
Previous score
Media Coverage
Last 24 hours
Coverage Level
Very Low
Very High
Neutral
Fluent Inc Highlights
StrengthsRisks
Fluent, Inc. is a commerce media solutions company. The Company is leveraging a diverse ad inventory, robust first-party data, and proprietary machine learning. It primarily provides performance marketing solutions to its clients based on their desired outcomes, or specific actions in their marketing funnels, including a completed transaction, the submission of a registration form, or an app installation. It delivers data and performance-based customer acquisition services for over 500 consumer brands, direct marketers, and agencies across a range of industries, including media & entertainment, financial products & services, health & life sciences, retail & consumer, and staffing & recruitment. The Company operates a call center performance marketplace that provides live-call-based performance campaigns to help clients engagement. Through AdParlor, LLC, it offers clients a managed service for creator marketing and media buying on different social platforms.
Undervalued
The company’s latest PE is -3.26, at a low 3-year percentile range.
Institutional Buying
The latest institutional holdings are 8.21M shares, increasing 15.25% quarter-over-quarter.
Held by The Vanguard
Star Investor The Vanguard holds 294.91K shares of this stock.
Higher Market Activity
The company has more investor interest, with a 20-day turnover ratio of 11.41.
Analyst Rating
Based on
3
analysts
Hold
Current Rating
2.500
Target Price
-20.63%
Upside Space
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.
Financial Health
Currency: USD Updated: 2026-01-13The current financial score of Fluent Inc is 6.75, ranking 52 out of 76 in the Media & Publishing industry. Its financial status is stable, and its operating efficiency is average. Its latest quarterly revenue reached 47.03M, representing a year-over-year decrease of 27.10%, while its net profit experienced a year-over-year decrease of 4.88%.
Score
Financials
7.47
Key Metrics
Cash and cash equivalents
Total assets
Total liabilities
Free cash flow
Relevant data have not been disclosed by the company yet.
Quality of Earnings
7.73
Operational Efficiency
6.21
Growth Potential
5.25
Shareholder Returns
7.07
Fluent Inc's Company Valuation
Currency: USD Updated: 2026-01-13The current valuation score of Fluent Inc is 8.73, ranking 6 out of 76 in the Media & Publishing industry. Its current P/E ratio is -3.26, which is -91.55% below the recent high of -0.28 and 0.00% above the recent low of -3.26.
Score
Valuation Dimensions
P/E
P/B
P/S
P/CF
Industry Ranking 42/76
Relevant data have not been disclosed by the company yet.
Earnings Forecast
Currency: USD Updated: 2026-01-13The current earnings forecast score of Fluent Inc is 6.00, ranking 50 out of 76 in the Media & Publishing industry. The average price target is 2.50, with a high of 2.50 and a low of 2.50.
Score
Support & Resistance
Relevant data have not been disclosed by the company yet.
Analyst Rating
Based on
3
analysts
Hold
Current Rating
2.500
Target Price
-20.63%
Upside Space
Strong Buy
Buy
Hold
Sell
Strong Sell
Peer Comparison
25
Total
5
Median
5
Average
Company name
Ratings
Analysts
Fluent Inc
FLNT
3
Magnite Inc
MGNI
15
NIQ Global Intelligence PLC
NIQ
14
Omnicom Group Inc
OMC
13
Criteo SA
CRTO
13
Integral Ad Science Holding Corp
IAS
13
1
2
3
4
5
Financial Forecasting
EPS
Revenue
Net Profit
EBIT
Relevant data have not been disclosed by the company yet.
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.
Price Momentum
Currency: USD Updated: 2026-01-13The current price momentum score of Fluent Inc is 9.20, ranking 10 out of 76 in the Media & Publishing industry. Currently, the stock price is trading between the resistance level at 3.89 and the support level at 2.27, making it suitable for range-bound swing trading.
Score
Support & Resistance
Relevant data have not been disclosed by the company yet.
Indicators
The Indicators feature provides value and direction analysis for various instruments under a selection of technical indicators, together with a technical summary.
This feature includes nine of the commonly used technical indicators: MACD, RSI, KDJ, StochRSI, ATR, CCI, WR, TRIX and MA. You may also adjust the timeframe depending on your needs.
Please note that technical analysis is only part of investment reference, and there is no absolute standard for using numerical values to assess direction. The results are for reference only, and we are not responsible for the accuracy of the indicator calculations and summaries.
Moving Average
Indicators
Value
Direction
MA5
3.120
Buy
MA10
2.850
Buy
MA20
2.574
Buy
MA50
2.197
Buy
MA100
2.176
Buy
MA200
2.167
Buy
Institutional Confidence
Currency: USD Updated: 2026-01-13The current institutional shareholding score of Fluent Inc is 3.00, ranking 43 out of 76 in the Media & Publishing industry. The latest institutional shareholding proportion is 27.70%, representing a quarter-over-quarter increase of 16.62%. The largest institutional shareholder is The Vanguard, holding a total of 294.91K shares, representing 1.00% of shares outstanding, with 31.47% decrease in holdings.
Score
Institutional Shareholding
Relevant data have not been disclosed by the company yet.
Shareholder Activity
Name
Shares Held
Chg %
Frost Gamma Investments Trust
Schulke (Ryan)
Global Value Investment Corp
Conlin (Matthew)
JB Capital Partners, L.P.
Bleichroeder LP
Tieton Capital Management, LLC
RSMC Partners, L.L.C.
Mink Brook Asset Management LLC
1
2
Risk Assessment
Currency: USD Updated: 2026-01-13The U.S. Dollar Index is currently in a neutral state, which has a neutral effect on the Media & Publishing domestic-focused industry. The Dollar Index (DXY) measures the value of the U.S. dollar against a basket of major currencies, including the euro, yen, pound sterling, Canadian dollar, Swedish krona, and Swiss franc. The current risk assessment score of Fluent Inc is 2.80, ranking 56 out of 76 in the Media & Publishing industry. The company's beta value is 0.94. This indicates that the stock tends to underperform the index during upward trending markets but experiences smaller declines during downward trending markets. Fluent Inc’s latest ESG disclosure lags behind the Media & Publishing industry average, suggesting potential exposures in governance structure, environmental management, or social responsibility that may amplify risk and warrant ongoing monitoring.
Score
Beta vs S&P 500 index
0.94
VaR
+6.87%
240-Day Maximum Drawdown
+48.68%
240-Day Volatility
+107.88%
Return
Best Daily Return
60 days
+16.75%
120 days
+22.83%
5 years
+22.83%
Worst Daily Return
60 days
-10.18%
120 days
-12.72%
5 years
-32.63%
Sharpe Ratio
60 days
+2.44
120 days
+1.36
5 years
-0.22
Risk Assessment
Maximum Drawdown
240 days
+48.68%
3 years
+82.89%
5 years
+93.84%
Return-to-Drawdown Ratio
240 days
+0.31
3 years
-0.25
5 years
-0.19
Skewness
240 days
+0.51
3 years
-0.05
5 years
+0.31
Volatility
Realised Volatility
240 days
+107.88%
5 years
+91.63%
Standardised True Range
240 days
+5.85%
5 years
+13.47%
Downside Risk-Adjusted Return
120 days
+272.15%
240 days
+272.15%
Maximum Daily Upside Volatility
60 days
+71.52%
Maximum Daily Downside Volatility
60 days
+51.50%
Liquidity
Average Turnover Rate
60 days
+3.53%
120 days
+1.83%
5 years
--
Turnover Deviation
20 days
+1141.35%
60 days
+334.62%
120 days
+124.56%
Peer Comparison
Media & Publishing
Fluent Inc
FLNT
6.62 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
New York Times Co
NYT
8.34 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
News Corp
NWSA
8.17 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Fox Corp
FOXA
8.12 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Sphere Entertainment Co
SPHR
8.10 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Warner Music Group Corp
WMG
8.09 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
View more
FAQs
How does TradingKey generate the Stock Score of Fluent Inc?
The TradingKey Stock Score provides a comprehensive assessment of Fluent Inc based on 34 indicators derived from over 100 underlying data points. These indicators are categorised into six key dimensions: financial health, company profile, earnings forecasts, price momentum, institutional confidence, and risk assessment, collectively providing investors with a thorough analysis of Fluent Inc’s performance and outlook.
How do we generate the financial health score of Fluent Inc?
To generate the financial health score of Fluent Inc, we analyse various key financial indicators across several core dimensions, including financial fundamentals, earnings quality, operational efficiency, growth potential, and shareholder returns. By integrating these comprehensive data, the financial health score not only reflects Fluent Inc's overall stability, operational efficiency, and growth potential but also captures the investment returns delivered to shareholders. This score aims to support rational decision-making for investors and other stakeholders. A higher score indicates a better financial health of Fluent Inc.
How do we generate the company valuation score of Fluent Inc?
To generate the company valuation score of Fluent Inc, we use several key financial ratios, including P/E, P/B, P/S, and P/CF. These metrics compare Fluent Inc’s market value to its earnings, assets, sales, and cash flow, serving as core indicators for assessing company value. By analysing these ratios in an all-round manner, the valuation score reflects not only the market’s current perception of Fluent Inc’s value but also its future profitability and growth potential, thereby supporting more informed investment decisions. A higher score indicates a fairer valuation of Fluent Inc.
How do we generate the earnings forecast score of Fluent Inc?
To calculate the earnings forecast score of Fluent Inc, we consider various key indicators such as analyst ratings, financial forecasts, support and resistance levels, and peer comparisons:Current ratings and price targets directly reflect analysts’ expectations, while the upside space indicates their views on the stock’s growth potential.Financial metrics like earnings per share (EPS), revenue, net income, and earnings before interest and taxes (EBIT) are core measures for assessing profitability.By analysing the high, median, and low ranges of the target price, we can identify price trends and determine key support and resistance levels.Comparing these indicators against peers provides context for the stock’s performance and helps
anchor more realistic expectations.These factors together form a comprehensive earnings forecast score that accurately reflects the stock’s expected financial performance and growth potential. A higher score suggests that analysts have a more optimistic outlook on Fluent Inc’s future.
How do we generate the price momentum score of Fluent Inc?
When generating the price momentum score for Fluent Inc, we examine momentum indicators including support and resistance levels as well as volume metrics.Support levels represent price points where buying interest is strong enough to prevent further declines, while resistance levels indicate prices where selling pressure may hinder upward movement. By analysing typical price volume alongside total volume, we assess overall market activity and liquidity. These indicators help identify price trends and potential shifts, enabling more accurate predictions of future earnings.This comprehensive approach can reflect market sentiment and enable rational forecasts of Fluent Inc’s prices. A higher score indicates a more stable short-term price trend for Fluent Inc.
How do we generate the institutional confidence score of Fluent Inc?
To generate the institutional confidence score of Fluent Inc, we analyse both the proportion of shares held by institutions and the number of shares they own. A higher institutional ownership percentage indicates strong confidence of professional investors, which is generally a positive signal about Fluent Inc’s potential. By examining the number of shares held, we gain deeper insight into institutions’ commitment and attitude toward the stock, as institutional investors typically conduct thorough analysis before making investment decisions. Understanding institutional confidence helps us refine earnings forecasts and provides a more reliable perspective on the company’s future performance and market stability. A higher score indicates greater institutional endorsement of Fluent Inc.
How do we generate the risk management score of Fluent Inc?
To assess the risk management score of Fluent Inc, we examine multiple key indicators related to returns, risk, volatility, and liquidity.The highest and lowest daily returns reflect the potential size of gains and losses, while the Sharpe ratio measures risk-adjusted return performance. On the risk side, we analyse maximum drawdown and the return-to-drawdown ratio to identify extreme loss scenarios. Skewness helps assess the distribution of returns and whether performance may be biased. Volatility indicators—such as realised volatility and standardised true range—reveal price fluctuations. Downside risk-adjusted returns provide insight into potential losses and gains. Lastly, liquidity metrics like average turnover rate and turnover deviation indicate how actively the stock is traded.These indicators together provide a multi-dimensional understanding of Fluent Inc’s risk-return profile, serving as core factors of the risk management score. A higher score indicates lower risk on the side of Fluent Inc.
