Indicators
Indicators
Value
Direction
MACD(12,26,9)
0.017
Buy
RSI(14)
52.012
Neutral
STOCH(KDJ)(9,3,3)
21.139
Neutral
ATR(14)
0.921
High Vlolatility
CCI(14)
-4.063
Neutral
Williams %R
69.956
Sell
TRIX(12,20)
1.540
Sell
StochRSI(14)
87.361
Buy
Search
Direct Digital Holdings Inc
DRCTAdd to Watchlist
3.950USD
-0.100-2.47%
Close 05/15, 16:00（ET）Quotes delayed by 15 min
2.93MMarket Cap
LossP/E TTM
TradingKey Stock Score
Overall Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Peer Comparison
TradingKey Stock Score of Direct Digital Holdings Inc
Currency: USD Updated: 2026-05-15Key Insights
Direct Digital Holdings Inc's fundamentals are relatively weak, with an industry-leading ESG disclosure.and its growth potential is significant.Its valuation is considered fairly valued, ranking 50 out of 80 in the Media & Publishing industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Buy, with the highest price target at 32.00.In the medium term, the stock price is expected to trend down.Despite strong stock market performance and technicals over the past month, the fundamentals don't support the current trend.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.
Direct Digital Holdings Inc's Score
Support & Resistance
Relevant data have not been disclosed by the company yet.
Score Analysis
Current score
Previous score
Media Coverage
Last 24 hours
Coverage Level
Very Low
Very High
Neutral
Direct Digital Holdings Inc Highlights
StrengthsRisks
Direct Digital Holdings, Inc. is a holding company that provides an end-to-end, programmatic advertising platform. The Company is primarily focused on providing advertising technology, data-driven campaign optimization and other solution to help brands, agencies and middle market businesses deliver marketing results that drive return on investment across both the sell- and buy-side of the digital advertising ecosystem. Through its subsidiary, Colossus Media, LLC, operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP, offers advertisers of all sizes with market reach. Its subsidiaries, Huddled Masses, LLC and Orange142, LLC, are buy-side advertising and marketing service providers. Its buy-side advertising business offers technology-enabled advertising solutions and consulting services to clients through multiple demand side platforms, across multiple industry verticals such as travel and tourism, energy, higher education, and other sectors.
Growing
The company is in a growing phase, with the latest annual income totaling USD 34.69M.
High Profit Growth
The company's net income leads the industry, with the latest annual income totaling USD 34.69M.
Overvalued
The company’s latest PE is -0.01, at a high 3-year percentile range.
Institutional Buying
The latest institutional holdings are 119.52K shares, increasing 46.52% quarter-over-quarter.
Held by James Simons
Star Investor James Simons holds 0.00 shares of this stock.
Analyst Rating
Based on
2
analysts
Buy
Current Rating
32.000
Target Price
+690.12%
Upside Space
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.
Financial Health
Currency: USD Updated: 2026-05-15The current financial score of Direct Digital Holdings Inc is 5.83, ranking 77 out of 80 in the Media & Publishing industry. Its financial status is weak, and its operating efficiency is average. Its latest quarterly revenue reached 6.68M, representing a year-over-year decrease of 18.11%, while its net profit experienced a year-over-year decrease of 122.93%.
Score
Financials
3.93
Key Metrics
Cash and cash equivalents
Total assets
Total liabilities
Free cash flow
Relevant data have not been disclosed by the company yet.
Quality of Earnings
6.93
Operational Efficiency
6.03
Growth Potential
5.19
Shareholder Returns
7.08
Direct Digital Holdings Inc's Company Valuation
Currency: USD Updated: 2026-05-15The current valuation score of Direct Digital Holdings Inc is 7.53, ranking 40 out of 80 in the Media & Publishing industry. Its current P/E ratio is -0.01, which is -9641314.67% below the recent high of 1446.18 and -1417106.00% above the recent low of -212.58.
Score
Valuation Dimensions
P/E
P/B
P/S
P/CF
Industry Ranking 50/80
Relevant data have not been disclosed by the company yet.
Earnings Forecast
Currency: USD Updated: 2026-05-15The current earnings forecast score of Direct Digital Holdings Inc is 7.00, ranking 42 out of 80 in the Media & Publishing industry. The average price target is 2.00, with a high of 2.00 and a low of 2.00.
Score
Support & Resistance
Relevant data have not been disclosed by the company yet.
Analyst Rating
Based on
2
analysts
Buy
Current Rating
32.000
Target Price
+690.12%
Upside Space
Strong Buy
Buy
Hold
Sell
Strong Sell
Peer Comparison
26
Total
4
Median
5
Average
Company name
Ratings
Analysts
Direct Digital Holdings Inc
DRCT
2
Magnite Inc
MGNI
15
Omnicom Group Inc
OMC
13
NIQ Global Intelligence PLC
NIQ
13
Integral Ad Science Holding Corp
IAS
13
Criteo SA
CRTO
12
1
2
3
4
5
Financial Forecasting
EPS
Revenue
Net Profit
EBIT
Relevant data have not been disclosed by the company yet.
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.
Price Momentum
Currency: USD Updated: 2026-05-15The current price momentum score of Direct Digital Holdings Inc is 7.37, ranking 19 out of 80 in the Media & Publishing industry. Currently, the stock price is trading between the resistance level at 6.72 and the support level at 1.68, making it suitable for range-bound swing trading.
Score
Support & Resistance
Relevant data have not been disclosed by the company yet.
Indicators
The Indicators feature provides value and direction analysis for various instruments under a selection of technical indicators, together with a technical summary.
This feature includes nine of the commonly used technical indicators: MACD, RSI, KDJ, StochRSI, ATR, CCI, WR, TRIX and MA. You may also adjust the timeframe depending on your needs.
Please note that technical analysis is only part of investment reference, and there is no absolute standard for using numerical values to assess direction. The results are for reference only, and we are not responsible for the accuracy of the indicator calculations and summaries.
Moving Average
Indicators
Value
Direction
MA5
3.704
Buy
MA10
4.349
Sell
MA20
3.615
Buy
MA50
3.418
Buy
MA100
5.945
Sell
MA200
37.479
Sell
Institutional Confidence
Currency: USD Updated: 2026-05-15Score
Institutional Shareholding
Relevant data have not been disclosed by the company yet.
Risk Assessment
Currency: USD Updated: 2026-05-15The U.S. Dollar Index is currently in a neutral state, which has a neutral effect on the Media & Publishing domestic-focused industry. The Dollar Index (DXY) measures the value of the U.S. dollar against a basket of major currencies, including the euro, yen, pound sterling, Canadian dollar, Swedish krona, and Swiss franc. The current risk assessment score of Direct Digital Holdings Inc is 1.17, ranking 73 out of 80 in the Media & Publishing industry. The company's beta value is 5.46. This indicates that the stock tends to outperform the index during upward trending markets but experiences larger declines during downward trending markets. with an industry-leading ESG disclosure.
Score
Beta vs S&P 500 index
5.45
VaR
--
240-Day Maximum Drawdown
+98.31%
240-Day Volatility
+210.62%
Return
Best Daily Return
60 days
+34.34%
120 days
+77.92%
5 years
--
Worst Daily Return
60 days
-27.04%
120 days
-27.04%
5 years
--
Sharpe Ratio
60 days
-0.24
120 days
-1.53
5 years
--
Risk Assessment
Maximum Drawdown
240 days
+98.31%
3 years
+99.97%
5 years
--
Return-to-Drawdown Ratio
240 days
-0.98
3 years
-0.33
5 years
--
Skewness
240 days
+2.39
3 years
+23.52
5 years
--
Volatility
Realised Volatility
240 days
+210.62%
5 years
--
Standardised True Range
240 days
+153.16%
5 years
--
Downside Risk-Adjusted Return
120 days
-348.18%
240 days
-348.18%
Maximum Daily Upside Volatility
60 days
+148.27%
Maximum Daily Downside Volatility
60 days
+99.72%
Liquidity
Average Turnover Rate
60 days
+1.41%
120 days
+45.32%
5 years
--
Turnover Deviation
20 days
-85.34%
60 days
-92.31%
120 days
+147.17%
Peer Comparison
Media & Publishing
Direct Digital Holdings Inc
DRCT
5.88 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Warner Music Group Corp
WMG
8.24 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
News Corp
NWSA
8.11 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Roku Inc
ROKU
7.97 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Omnicom Group Inc
OMC
7.96 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Criteo SA
CRTO
7.93 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
View more
