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Direct Digital Holdings Inc

DRCT

0.820USD

+0.075+10.05%

Market hours （ET）Quotes delayed by 15 min

11.62MMarket Cap

LossP/E TTM



Direct Digital Holdings Inc

0.820

+0.075+10.05%

Overview Financials Analysis Company

TradingKey Stock Score

Overall Financial Health

Valuation Dimensions

Earnings Forecast

Price Momentum

Institutional Confidence

Risk Assessment

Peer Comparison

Overview

Financials

Analysis

Company

TradingKey Stock Score

Overall Financial Health

Valuation Dimensions

Earnings Forecast

Price Momentum

Institutional Confidence

Risk Assessment

Peer Comparison

TradingKey Stock Score of Direct Digital Holdings Inc

Currency: USD Updated: 2026-03-27

Key Insights

Direct Digital Holdings Inc's fundamentals are relatively weak, with an industry-leading ESG disclosure.and its growth potential is significant.Its valuation is considered fairly valued, ranking 50 out of 80 in the Media & Publishing industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Buy, with the highest price target at 110.00.In the medium term, the stock price is expected to trend down.Despite a very weak stock market performance over the past month, the company shows strong technicals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.

Direct Digital Holdings Inc's Score

Industry at a Glance

Industry Ranking

50 / 80

Overall Ranking

304 / 4542

Industry

Media & Publishing

Support & Resistance

Relevant data have not been disclosed by the company yet.

Score Analysis

Current score

Previous score

Media Coverage

Last 24 hours

Coverage Level

Very Low

Very High

Neutral

Direct Digital Holdings Inc Highlights

StrengthsRisks

Direct Digital Holdings, Inc. is a holding company that provides an end-to-end, programmatic advertising platform. The Company is primarily focused on providing advertising technology, data-driven campaign optimization and other solution to help brands, agencies and middle market businesses deliver marketing results that drive return on investment across both the sell- and buy-side of the digital advertising ecosystem. Through its subsidiary, Colossus Media, LLC, operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP, offers advertisers of all sizes with market reach. Its subsidiaries, Huddled Masses, LLC and Orange142, LLC, are buy-side advertising and marketing service providers. Its buy-side advertising business offers technology-enabled advertising solutions and consulting services to clients through multiple demand side platforms, across multiple industry verticals such as travel and tourism, energy, higher education, and other sectors.

Growing

The company is in a growing phase, with the latest annual income totaling USD 62.29M.

Overvalued

The company’s latest PE is -0.01, at a high 3-year percentile range.

Held by The Vanguard

Star Investor The Vanguard holds 499.00 shares of this stock.

Higher Market Activity

The company has more investor interest, with a 20-day turnover ratio of -0.14.

Analyst Rating

Based on 2 analysts

Buy

Current Rating

110.000

Target Price

+14665.10%

Upside Space

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Financial Health

Currency: USD Updated: 2026-03-27

The current financial score of Direct Digital Holdings Inc is 5.83, ranking 77 out of 80 in the Media & Publishing industry. Its financial status is weak, and its operating efficiency is average. Its latest quarterly revenue reached 7.98M, representing a year-over-year decrease of 12.02%, while its net profit experienced a year-over-year decrease of 0.37%.

Score

Industry at a Glance

Previous score

5.83

Change



Financials

3.93

Key Metrics

Cash and cash equivalents

Total assets

Total liabilities

Free cash flow

Relevant data have not been disclosed by the company yet.



Quality of Earnings

6.93

Key Metrics

Total revenue

Operating profit

Total assets

SG&A

Relevant data have not been disclosed by the company yet.



Operational Efficiency

6.03

Key Metrics

Cash flow from operating activities

Income after tax

Relevant data have not been disclosed by the company yet.



Growth Potential

5.19

Key Metrics

Cash flow from operating activities

Total revenue

Relevant data have not been disclosed by the company yet.



Shareholder Returns

7.08

Key Metrics

Free cash flow

Relevant data have not been disclosed by the company yet.

Direct Digital Holdings Inc's Company Valuation

Currency: USD Updated: 2026-03-27

The current valuation score of Direct Digital Holdings Inc is 7.53, ranking 40 out of 80 in the Media & Publishing industry. Its current P/E ratio is -0.01, which is -13390675.93% below the recent high of 1446.18 and -1968241.67% above the recent low of -212.58.

Score

Industry at a Glance

Previous score

7.53

Change

Valuation Dimensions

P/E

P/B

P/S

P/CF

Industry Ranking 50/80

Relevant data have not been disclosed by the company yet.

Earnings Forecast

Currency: USD Updated: 2026-03-27

The current earnings forecast score of Direct Digital Holdings Inc is 7.00, ranking 42 out of 80 in the Media & Publishing industry. The average price target is 2.00, with a high of 2.00 and a low of 2.00.

Score

Industry at a Glance

Previous score

7.00

Change

Support & Resistance

Relevant data have not been disclosed by the company yet.

Analyst Rating

Based on 2 analysts

Buy

Current Rating

110.000

Target Price

+14665.10%

Upside Space

Strong Buy

Buy

Hold

Sell

Strong Sell

Peer Comparison

Total

Median

Average

Company name

Ratings

Analysts

Direct Digital Holdings Inc

DRCT

Magnite Inc

MGNI

NIQ Global Intelligence PLC

NIQ

Integral Ad Science Holding Corp

IAS

Omnicom Group Inc

OMC

Criteo SA

CRTO

Financial Forecasting

EPS

Revenue

Net Profit

EBIT

Relevant data have not been disclosed by the company yet.

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Price Momentum

Currency: USD Updated: 2026-03-27

The current price momentum score of Direct Digital Holdings Inc is 6.25, ranking 57 out of 80 in the Media & Publishing industry. Currently, the stock price is trading between the resistance level at 1.01 and the support level at 0.63, making it suitable for range-bound swing trading.

Score

Industry at a Glance

Previous score

6.21

Change

0.04

Support & Resistance

Relevant data have not been disclosed by the company yet.

Indicators



The Indicators feature provides value and direction analysis for various instruments under a selection of technical indicators, together with a technical summary.

This feature includes nine of the commonly used technical indicators: MACD, RSI, KDJ, StochRSI, ATR, CCI, WR, TRIX and MA. You may also adjust the timeframe depending on your needs.

Please note that technical analysis is only part of investment reference, and there is no absolute standard for using numerical values to assess direction. The results are for reference only, and we are not responsible for the accuracy of the indicator calculations and summaries.

Indicators

Sell(3)

Neutral(1)

Buy(1)

Indicators

Value

Direction

MACD(12,26,9)

0.067

Neutral

RSI(14)

29.891

Sell

STOCH(KDJ)(9,3,3)

13.840

Oversold

ATR(14)

0.078

Low Volatility

CCI(14)

-117.994

Sell

Williams %R

86.282

Oversold

TRIX(12,20)

-2.249

Sell

StochRSI(14)

68.874

Buy

Moving Average

Sell(5)

Neutral(0)

Buy(1)

Indicators

Value

Direction

MA5

0.792

Buy

MA10

0.853

Sell

MA20

0.926

Sell

MA50

1.486

Sell

MA100

4.096

Sell

MA200

4.393

Sell

Institutional Confidence

Currency: USD Updated: 2026-03-27

The current institutional shareholding score of Direct Digital Holdings Inc is 3.00, ranking 45 out of 80 in the Media & Publishing industry. The latest institutional shareholding proportion is 4.84%, representing a quarter-over-quarter decrease of 31.46%. The largest institutional shareholder is The Vanguard, holding a total of 499.00 shares, representing 0.02% of shares outstanding, with 98.84% decrease in holdings.

Score

Industry at a Glance

Previous score

3.00

Change

Institutional Shareholding

Relevant data have not been disclosed by the company yet.

Shareholder Activity

Name

Shares Held

Chg %

Smith (William Keith)

66.37K

-87.32%

SKW Financial LLC

457.06K

+1515.05%

UBS Financial Services, Inc.

54.83K

-44.84%

AJN Energy & Transport Ventures, LLC

300.00K

+534.08%

Leatherberry (Antoinette Renee)

74.44K

Cohen (Richard M)

70.30K

Risk Assessment

Currency: USD Updated: 2026-03-27

The U.S. Dollar Index is currently in a neutral state, which has a neutral effect on the Media & Publishing domestic-focused industry. The Dollar Index (DXY) measures the value of the U.S. dollar against a basket of major currencies, including the euro, yen, pound sterling, Canadian dollar, Swedish krona, and Swiss franc. The current risk assessment score of Direct Digital Holdings Inc is 1.17, ranking 73 out of 80 in the Media & Publishing industry. The company's beta value is 6.09. This indicates that the stock tends to outperform the index during upward trending markets but experiences larger declines during downward trending markets. with an industry-leading ESG disclosure.