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Direct Digital Holdings Inc

DRCT
1.720USD
+0.130+8.18%
Close 02/06, 16:00ETQuotes delayed by 15 min
521.47KMarket Cap
LossP/E TTM

Direct Digital Holdings Inc

1.720
+0.130+8.18%
TradingKey Stock Score
Overall Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Peer Comparison
TradingKey Stock Score
Overall Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Peer Comparison

TradingKey Stock Score of Direct Digital Holdings Inc

Currency: USD Updated: 2026-02-06

Key Insights

Direct Digital Holdings Inc's fundamentals are relatively weak, with an industry-leading ESG disclosure.and its growth potential is significant.Its valuation is considered fairly valued, ranking 53 out of 76 in the Media & Publishing industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Buy, with the highest price target at 110.00.In the medium term, the stock price is expected to trend down.Despite a very weak stock market performance over the past month, the company shows strong technicals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.

Direct Digital Holdings Inc's Score

Industry at a Glance

Industry Ranking
53 / 76
Overall Ranking
318 / 4521
Industry
Media & Publishing

Support & Resistance

Relevant data have not been disclosed by the company yet.

Score Analysis

Current score
Previous score

Media Coverage

Last 24 hours
Coverage Level

Very Low
Very High
Neutral

Direct Digital Holdings Inc Highlights

StrengthsRisks
Direct Digital Holdings, Inc. is a holding company that provides an end-to-end, programmatic advertising platform. The Company is primarily focused on providing advertising technology, data-driven campaign optimization and other solution to help brands, agencies and middle market businesses deliver marketing results that drive return on investment across both the sell- and buy-side of the digital advertising ecosystem. Through its subsidiary, Colossus Media, LLC, operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP, offers advertisers of all sizes with market reach. Its subsidiaries, Huddled Masses, LLC and Orange142, LLC, are buy-side advertising and marketing service providers. Its buy-side advertising business offers technology-enabled advertising solutions and consulting services to clients through multiple demand side platforms, across multiple industry verticals such as travel and tourism, energy, higher education, and other sectors.
Growing
The company is in a growing phase, with the latest annual income totaling USD 62.29M.
Overvalued
The company’s latest PE is -0.02, at a high 3-year percentile range.
Held by The Vanguard
Star Investor The Vanguard holds 499.00 shares of this stock.
Higher Market Activity
The company has more investor interest, with a 20-day turnover ratio of -0.14.

Analyst Rating

Based on 2 analysts
Buy
Current Rating
110.000
Target Price
+6818.24%
Upside Space
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Financial Health

Currency: USD Updated: 2026-02-06

The current financial score of Direct Digital Holdings Inc is 5.79, ranking 74 out of 76 in the Media & Publishing industry. Its financial status is weak, and its operating efficiency is low. Its latest quarterly revenue reached 7.98M, representing a year-over-year decrease of 12.02%, while its net profit experienced a year-over-year decrease of 0.37%.

Score

Industry at a Glance

Previous score
5.79
Change
0

Financials

3.98

Key Metrics

Cash and cash equivalents
Total assets
Total liabilities
Free cash flow
Relevant data have not been disclosed by the company yet.

Quality of Earnings

6.91

Operational Efficiency

5.99

Growth Potential

5.01

Shareholder Returns

7.07

Direct Digital Holdings Inc's Company Valuation

Currency: USD Updated: 2026-02-06

The current valuation score of Direct Digital Holdings Inc is 7.53, ranking 39 out of 76 in the Media & Publishing industry. Its current P/E ratio is -0.02, which is -5976059.50% below the recent high of 1446.18 and -878333.47% above the recent low of -212.58.

Score

Industry at a Glance

Previous score
7.53
Change
0

Valuation Dimensions

P/E
P/B
P/S
P/CF
Industry Ranking 53/76
Relevant data have not been disclosed by the company yet.

Earnings Forecast

Currency: USD Updated: 2026-02-06

The current earnings forecast score of Direct Digital Holdings Inc is 7.00, ranking 43 out of 76 in the Media & Publishing industry. The average price target is 2.00, with a high of 2.00 and a low of 2.00.

Score

Industry at a Glance

Previous score
7.00
Change
0

Support & Resistance

Relevant data have not been disclosed by the company yet.

Analyst Rating

Based on 2 analysts
Buy
Current Rating
110.000
Target Price
+6818.24%
Upside Space
Strong Buy
Buy
Hold
Sell
Strong Sell

Peer Comparison

25
Total
5
Median
5
Average
Company name
Ratings
Analysts
Direct Digital Holdings Inc
DRCT
2
Magnite Inc
MGNI
15
NIQ Global Intelligence PLC
NIQ
14
Criteo SA
CRTO
13
Integral Ad Science Holding Corp
IAS
13
Omnicom Group Inc
OMC
13
1
2
3
4
5

Financial Forecasting

EPS
Revenue
Net Profit
EBIT
Relevant data have not been disclosed by the company yet.

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Price Momentum

Currency: USD Updated: 2026-02-06

The current price momentum score of Direct Digital Holdings Inc is 6.74, ranking 37 out of 76 in the Media & Publishing industry. Currently, the stock price is trading between the resistance level at 4.69 and the support level at 0.10, making it suitable for range-bound swing trading.

Score

Industry at a Glance

Previous score
6.67
Change
0.07

Support & Resistance

Relevant data have not been disclosed by the company yet.

Indicators

The Indicators feature provides value and direction analysis for various instruments under a selection of technical indicators, together with a technical summary.

This feature includes nine of the commonly used technical indicators: MACD, RSI, KDJ, StochRSI, ATR, CCI, WR, TRIX and MA. You may also adjust the timeframe depending on your needs.

Please note that technical analysis is only part of investment reference, and there is no absolute standard for using numerical values to assess direction. The results are for reference only, and we are not responsible for the accuracy of the indicator calculations and summaries.

Indicators
Sell(1)
Neutral(3)
Buy(1)
Indicators
Value
Direction
MACD(12,26,9)
0.069
Neutral
RSI(14)
37.464
Neutral
STOCH(KDJ)(9,3,3)
8.053
Oversold
ATR(14)
0.796
High Vlolatility
CCI(14)
-79.007
Neutral
Williams %R
94.118
Oversold
TRIX(12,20)
-1.800
Sell
StochRSI(14)
45.209
Buy
Moving Average
Sell(6)
Neutral(0)
Buy(0)
Indicators
Value
Direction
MA5
1.812
Sell
MA10
2.342
Sell
MA20
2.272
Sell
MA50
3.512
Sell
MA100
8.081
Sell
MA200
4.308
Sell

Institutional Confidence

Currency: USD Updated: 2026-02-06

The current institutional shareholding score of Direct Digital Holdings Inc is 3.00, ranking 45 out of 76 in the Media & Publishing industry. The latest institutional shareholding proportion is 4.84%, representing a quarter-over-quarter decrease of 31.46%. The largest institutional shareholder is The Vanguard, holding a total of 499.00 shares, representing 0.04% of shares outstanding, with 97.92% decrease in holdings.

Score

Industry at a Glance

Previous score
3.00
Change
0

Institutional Shareholding

Relevant data have not been disclosed by the company yet.

Shareholder Activity

Name
Shares Held
Chg %
Smith (William Keith)
66.37K
-87.32%
SKW Financial LLC
457.06K
+1515.05%
UBS Financial Services, Inc.
54.83K
-44.84%
AJN Energy & Transport Ventures, LLC
300.00K
+534.08%
Leatherberry (Antoinette Renee)
74.44K
--
Cohen (Richard M)
70.30K
--
Morgan Stanley Smith Barney LLC
51.82K
+660.21%
Geode Capital Management, L.L.C.
51.36K
--
Locke (Mistelle)
40.45K
--
1
2

Risk Assessment

Currency: USD Updated: 2026-02-06

The U.S. Dollar Index is currently in a neutral state, which has a neutral effect on the Media & Publishing domestic-focused industry. The Dollar Index (DXY) measures the value of the U.S. dollar against a basket of major currencies, including the euro, yen, pound sterling, Canadian dollar, Swedish krona, and Swiss franc. The current risk assessment score of Direct Digital Holdings Inc is 1.17, ranking 74 out of 76 in the Media & Publishing industry. The company's beta value is 6.02. This indicates that the stock tends to outperform the index during upward trending markets but experiences larger declines during downward trending markets. with an industry-leading ESG disclosure.

Score

Industry at a Glance

Previous score
1.17
Change
0
Beta vs S&P 500 index
6.02
VaR
--
240-Day Maximum Drawdown
+93.29%
240-Day Volatility
+468.02%

Return

Best Daily Return
60 days
+5160.87%
120 days
+5160.87%
5 years
--
Worst Daily Return
60 days
-34.56%
120 days
-34.56%
5 years
--
Sharpe Ratio
60 days
+1.97
120 days
+1.39
5 years
--

Risk Assessment

Maximum Drawdown
240 days
+93.29%
3 years
+99.73%
5 years
--
Return-to-Drawdown Ratio
240 days
+0.75
3 years
-0.17
5 years
--
Skewness
240 days
+15.50
3 years
+25.70
5 years
--

Volatility

Realised Volatility
240 days
+468.02%
5 years
--
Standardised True Range
240 days
+10.11%
5 years
--
Downside Risk-Adjusted Return
120 days
+10483.62%
240 days
+10483.62%
Maximum Daily Upside Volatility
60 days
+11114.89%
Maximum Daily Downside Volatility
60 days
+10475.44%

Liquidity

Average Turnover Rate
60 days
+2.11%
120 days
+6.01%
5 years
--
Turnover Deviation
20 days
-14.50%
60 days
-59.17%
120 days
+16.50%

Peer Comparison

Media & Publishing
Direct Digital Holdings Inc
Direct Digital Holdings Inc
DRCT
5.74 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
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Liberty Broadband Corp
LBRDK
8.47 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
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Nexstar Media Group Inc
Nexstar Media Group Inc
NXST
8.39 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
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TKO Group Holdings Inc
TKO Group Holdings Inc
TKO
8.37 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
New York Times Co
New York Times Co
NYT
8.29 /10
Score
Financial Health
Valuation Dimensions
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Imax Corp
Imax Corp
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8.25 /10
Score
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