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Direct Digital Holdings Inc

DRCT
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2.850USD
-0.010-0.35%
Close 07/02, 13:00ETQuotes delayed by 15 min
2.00MMarket Cap
LossP/E TTM

TradingKey Stock Score of Direct Digital Holdings Inc

Currency: USD Updated: 2026-07-02

Key Insights

Direct Digital Holdings Inc's fundamentals are relatively weak, and its growth potential is significant.Its valuation is considered fairly valued, ranking 52 out of 83 in the Media & Publishing industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Buy, with the highest price target at 32.00.In the medium term, the stock price is expected to remain stable.Despite a weak stock market performance over the past month, the company shows strong technicals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.

Direct Digital Holdings Inc's Score

Industry at a Glance

Industry Ranking
52 / 83
Overall Ranking
299 / 4565
Industry
Media & Publishing

Support & Resistance

Relevant data have not been disclosed by the company yet.

Score Analysis

Current score
Previous score

Media Coverage

Last 24 hours
Coverage Level

Very Low
Very High
Neutral

Direct Digital Holdings Inc Highlights

StrengthsRisks
Direct Digital Holdings, Inc. is a holding company that provides an end-to-end, programmatic advertising platform. The Company is primarily focused on providing advertising technology, data-driven campaign optimization and other solution to help brands, agencies and middle market businesses deliver marketing results that drive return on investment across both the sell- and buy-side of the digital advertising ecosystem. Through its subsidiary, Colossus Media, LLC, operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP, offers advertisers of all sizes with market reach. Its subsidiaries, Huddled Masses, LLC and Orange142, LLC, are buy-side advertising and marketing service providers. Its buy-side advertising business offers technology-enabled advertising solutions and consulting services to clients through multiple demand side platforms, across multiple industry verticals such as travel and tourism, energy, higher education, and other sectors.
Growing
The company is in a growing phase, with the latest annual income totaling USD 34.69M.
High Profit Growth
The company's net income leads the industry, with the latest annual income totaling USD 34.69M.
Overvalued
The company’s latest PE is -0.01, at a high 3-year percentile range.
Institutional Buying
The latest institutional holdings are 119.52K shares, increasing 46.52% quarter-over-quarter.

Analyst Rating

Based on 2 analysts
Buy
Current Rating
32.000
Target Price
+1018.88%
Upside Space

FAQs

How does TradingKey generate the Stock Score of Direct Digital Holdings Inc?

The TradingKey Stock Score provides a comprehensive assessment of Direct Digital Holdings Inc based on 34 indicators derived from over 100 underlying data points.
These indicators are categorised into six key dimensions: financial health, company profile, earnings forecasts, price momentum, institutional confidence, and risk assessment, collectively providing investors with a thorough analysis of Direct Digital Holdings Inc’s performance and outlook.

How do we generate the financial health score of Direct Digital Holdings Inc?

To generate the financial health score of Direct Digital Holdings Inc, we analyse various key financial indicators across several core dimensions, including financial fundamentals, earnings quality, operational efficiency, growth potential, and shareholder returns.
By integrating these comprehensive data, the financial health score not only reflects Direct Digital Holdings Inc's overall stability, operational efficiency, and growth potential but also captures the investment returns delivered to shareholders. This score aims to support rational decision-making for investors and other stakeholders. A higher score indicates a better financial health of Direct Digital Holdings Inc.

How do we generate the company valuation score of Direct Digital Holdings Inc?

To generate the company valuation score of Direct Digital Holdings Inc, we use several key financial ratios, including P/E, P/B, P/S, and P/CF. These metrics compare Direct Digital Holdings Inc’s market value to its earnings, assets, sales, and cash flow, serving as core indicators for assessing company value.
By analysing these ratios in an all-round manner, the valuation score reflects not only the market’s current perception of Direct Digital Holdings Inc’s value but also its future profitability and growth potential, thereby supporting more informed investment decisions. A higher score indicates a fairer valuation of Direct Digital Holdings Inc.

How do we generate the earnings forecast score of Direct Digital Holdings Inc?

To calculate the earnings forecast score of Direct Digital Holdings Inc, we consider various key indicators such as analyst ratings, financial forecasts, support and resistance levels, and peer comparisons:
Current ratings and price targets directly reflect analysts’ expectations, while the upside space indicates their views on the stock’s growth potential.
Financial metrics like earnings per share (EPS), revenue, net income, and earnings before interest and taxes (EBIT) are core measures for assessing profitability.
By analysing the high, median, and low ranges of the target price, we can identify price trends and determine key support and resistance levels.
Comparing these indicators against peers provides context for the stock’s performance and helps anchor more realistic expectations.
These factors together form a comprehensive earnings forecast score that accurately reflects the stock’s expected financial performance and growth potential. A higher score suggests that analysts have a more optimistic outlook on Direct Digital Holdings Inc’s future.

How do we generate the price momentum score of Direct Digital Holdings Inc?

When generating the price momentum score for Direct Digital Holdings Inc, we examine momentum indicators including support and resistance levels as well as volume metrics.
Support levels represent price points where buying interest is strong enough to prevent further declines, while resistance levels indicate prices where selling pressure may hinder upward movement. By analysing typical price volume alongside total volume, we assess overall market activity and liquidity. These indicators help identify price trends and potential shifts, enabling more accurate predictions of future earnings.
This comprehensive approach can reflect market sentiment and enable rational forecasts of Direct Digital Holdings Inc’s prices. A higher score indicates a more stable short-term price trend for Direct Digital Holdings Inc.

How do we generate the institutional confidence score of Direct Digital Holdings Inc?

To generate the institutional confidence score of Direct Digital Holdings Inc, we analyse both the proportion of shares held by institutions and the number of shares they own. A higher institutional ownership percentage indicates strong confidence of professional investors, which is generally a positive signal about Direct Digital Holdings Inc’s potential. By examining the number of shares held, we gain deeper insight into institutions’ commitment and attitude toward the stock, as institutional investors typically conduct thorough analysis before making investment decisions. Understanding institutional confidence helps us refine earnings forecasts and provides a more reliable perspective on the company’s future performance and market stability. A higher score indicates greater institutional endorsement of Direct Digital Holdings Inc.

How do we generate the risk management score of Direct Digital Holdings Inc?

To assess the risk management score of Direct Digital Holdings Inc, we examine multiple key indicators related to returns, risk, volatility, and liquidity.
The highest and lowest daily returns reflect the potential size of gains and losses, while the Sharpe ratio measures risk-adjusted return performance. On the risk side, we analyse maximum drawdown and the return-to-drawdown ratio to identify extreme loss scenarios. Skewness helps assess the distribution of returns and whether performance may be biased. Volatility indicators—such as realised volatility and standardised true range—reveal price fluctuations. Downside risk-adjusted returns provide insight into potential losses and gains. Lastly, liquidity metrics like average turnover rate and turnover deviation indicate how actively the stock is traded.
These indicators together provide a multi-dimensional understanding of Direct Digital Holdings Inc’s risk-return profile, serving as core factors of the risk management score. A higher score indicates lower risk on the side of Direct Digital Holdings Inc.