Indicators
Indicators
Value
Direction
MACD(12,26,9)
-0.344
Sell
RSI(14)
34.160
Neutral
STOCH(KDJ)(9,3,3)
9.226
Oversold
ATR(14)
2.331
Low Volatility
CCI(14)
-144.332
Sell
Williams %R
99.014
Oversold
TRIX(12,20)
-0.244
Sell
StochRSI(14)
0.000
Sell
Clorox Co
CLX98.300USD
-1.090-1.10%
Close 12/19, 16:00（ET）Quotes delayed by 15 min
11.97BMarket Cap
15.34P/E TTM
TradingKey Stock Score
Overall Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Peer Comparison
TradingKey Stock Score of Clorox Co
Currency: USD Updated: 2025-12-19Key Insights
Clorox Co's fundamentals are relatively stable, and its growth potential is high.Its valuation is considered fairly valued, ranking 21/36 in the Personal & Household Products & Services industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Hold, with the highest price target at 128.67.In the medium term, the stock price is expected to trend down.Despite a weak stock market performance over the past month, the company shows strong fundamentals and technicals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.
Clorox Co's Score
Support & Resistance
Relevant data have not been disclosed by the company yet.
Score Analysis
Current score
Previous score
Analyst Rating
Based on
20
analysts
Hold
Current Rating
128.668
Target Price
+27.48%
Upside Space
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.
Clorox Co Highlights
StrengthsRisks
The Clorox Company is a multinational manufacturer and marketer of consumer and professional products. The Company operates through four segments: Health and Wellness, Household, Lifestyle, and International. Its Health and Wellness segment consists of cleaning, disinfecting and professional products marketed and sold under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr and Formula 409 brands in the United States. Its Household segment consists of bags and wraps, cat litter and grilling products marketed and sold under the Glad, Fresh Step and Scoop Away, and Kingsford brands in the United States. The lifestyle segment consists of food, water-filtration and natural personal care products marketed and sold under the Hidden Valley, Brita and Burt’s Bees brands. International consists of products sold outside the United States. Its products within this segment include laundry additives, home care products, bags and wraps, cat litter, water-filtration products and others.
High Profit Growth
The company's net income leads the industry, with the latest annual income totaling USD 7.10B.
High Dividend
The company is a high dividend payer, with the latest dividend payout ratio of 75.19%.
Stable Dividend
The company has regularly paid dividends over the past 5 years, with the latest dividend payout ratio of 75.19%.
Undervalued
The company’s latest PE is 15.34, at a low 3-year percentile range.
Institutional Buying
The latest institutional holdings are 109.02M shares, increasing 0.08% quarter-over-quarter.
Held by PRFDX
Star Investor PRFDX holds 2.62K shares of this stock.
Financial Health
Currency: USD Updated: 2025-12-19The current financial score of Clorox Co is 6.62, ranking 30/36 in the Personal & Household Products & Services industry. Its financial status is weak, and its operating efficiency is average. Its latest quarterly revenue reached 1.43B, representing a year-over-year decrease of 18.90%, while its net profit experienced a year-over-year decrease of 19.19%.
Score
Financials
5.00
Key Metrics
Cash and cash equivalents
Total assets
Total liabilities
Free cash flow
Relevant data have not been disclosed by the company yet.
Quality of Earnings
7.72
Operational Efficiency
7.22
Growth Potential
6.01
Shareholder Returns
7.15
Clorox Co's Company Valuation
Currency: USD Updated: 2025-12-19The current valuation score of Clorox Co is 5.33, ranking 31/36 in the Personal & Household Products & Services industry. Its current P/E ratio is 15.34, which is 1805.63% below the recent high of 292.26 and 0.00% above the recent low of 15.34.
Score
Valuation Dimensions
P/E
P/B
P/S
P/CF
Industry Ranking 21/36
Relevant data have not been disclosed by the company yet.
Earnings Forecast
Currency: USD Updated: 2025-12-19The current earnings forecast score of Clorox Co is 5.90, ranking 27/36 in the Personal & Household Products & Services industry. The average price target for Clorox Co is 120.50, with a high of 189.00 and a low of 103.00.
Score
Support & Resistance
Relevant data have not been disclosed by the company yet.
Analyst Rating
Based on
20
analysts
Hold
Current Rating
128.668
Target Price
+27.48%
Upside Space
Strong Buy
Buy
Hold
Sell
Strong Sell
Peer Comparison
4
Total
14
Median
13
Average
Company name
Ratings
Analysts
Clorox Co
CLX
20
Church & Dwight Co Inc
CHD
23
Reynolds Consumer Products Inc
REYN
8
WD-40 Co
WDFC
3
Financial Forecasting
EPS
Revenue
Net Profit
EBIT
Relevant data have not been disclosed by the company yet.
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.
Price Momentum
Currency: USD Updated: 2025-12-19The current price momentum score of Clorox Co is 6.35, ranking 30/36 in the Personal & Household Products & Services industry. Currently, the stock price is trading between the resistance level at 104.92 and the support level at 94.96, making it suitable for range-bound swing trading.
Score
Support & Resistance
Relevant data have not been disclosed by the company yet.
Indicators
The Indicators feature provides value and direction analysis for various instruments under a selection of technical indicators, together with a technical summary.
This feature includes nine of the commonly used technical indicators: MACD, RSI, KDJ, StochRSI, ATR, CCI, WR, TRIX and MA. You may also adjust the timeframe depending on your needs.
Please note that technical analysis is only part of investment reference, and there is no absolute standard for using numerical values to assess direction. The results are for reference only, and we are not responsible for the accuracy of the indicator calculations and summaries.
Moving Average
Indicators
Value
Direction
MA5
100.152
Sell
MA10
101.247
Sell
MA20
103.604
Sell
MA50
108.162
Sell
MA100
115.280
Sell
MA200
124.779
Sell
Institutional Confidence
Currency: USD Updated: 2025-12-19The current institutional shareholding score of Clorox Co is 10.00, ranking 1/36 in the Personal & Household Products & Services industry. The latest institutional shareholding proportion is 96.92%, representing a quarter-over-quarter decrease of 0.41%. The largest institutional shareholder is The Vanguard, holding a total of 15.68M shares, representing 12.86% of shares outstanding, with 2.11% increase in holdings.
Score
Institutional Shareholding
Relevant data have not been disclosed by the company yet.
Shareholder Activity
Name
Shares Held
Chg %
State Street Investment Management (US)
BlackRock Institutional Trust Company, N.A.
Two Sigma Investments, LP
Geode Capital Management, L.L.C.
Stifel, Nicolaus & Company, Incorporated
Van Eck Associates Corporation
Norges Bank Investment Management (NBIM)
Invesco Advisers, Inc.
1
2
Risk Assessment
Currency: USD Updated: 2025-12-19The current risk assessment score of Clorox Co is 9.42, ranking 4/36 in the Personal & Household Products & Services industry. The company's beta value is 0.58. This indicates that the stock tends to underperform the index during upward trending markets but experiences smaller declines during downward trending markets.
Score
Beta vs S&P 500 index
0.58
VaR
+2.38%
240-Day Maximum Drawdown
+39.51%
240-Day Volatility
+23.14%
Return
Best Daily Return
60 days
+3.85%
120 days
+3.85%
5 years
+9.77%
Worst Daily Return
60 days
-3.95%
120 days
-3.95%
5 years
-14.47%
Sharpe Ratio
60 days
-3.76
120 days
-1.71
5 years
-0.30
Risk Assessment
Maximum Drawdown
240 days
+39.51%
3 years
+44.02%
5 years
+49.92%
Return-to-Drawdown Ratio
240 days
-0.95
3 years
-0.27
5 years
-0.19
Skewness
240 days
-0.59
3 years
+0.40
5 years
-0.60
Volatility
Realised Volatility
240 days
+23.14%
5 years
+25.40%
Standardised True Range
240 days
+2.80%
5 years
+3.15%
Downside Risk-Adjusted Return
120 days
-257.86%
240 days
-257.86%
Maximum Daily Upside Volatility
60 days
+16.17%
Maximum Daily Downside Volatility
60 days
+17.64%
Liquidity
Average Turnover Rate
60 days
+1.49%
120 days
+1.39%
5 years
--
Turnover Deviation
20 days
+28.78%
60 days
+29.40%
120 days
+20.44%
Peer Comparison
Personal & Household Products & Services
Clorox Co
CLX
6.85 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Service Corporation International
SCI
8.25 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Carriage Services Inc
CSV
8.17 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Mister Car Wash Inc
MCW
8.14 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Frontdoor Inc
FTDR
8.00 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Church & Dwight Co Inc
CHD
7.75 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
View more
FAQs
How does TradingKey generate the Stock Score of Clorox Co?
The TradingKey Stock Score provides a comprehensive assessment of Clorox Co based on 34 indicators derived from over 100 underlying data points. These indicators are categorised into six key dimensions: financial health, company profile, earnings forecasts, price momentum, institutional confidence, and risk assessment, collectively providing investors with a thorough analysis of Clorox Co’s performance and outlook.
How do we generate the financial health score of Clorox Co?
To generate the financial health score of Clorox Co, we analyse various key financial indicators across several core dimensions, including financial fundamentals, earnings quality, operational efficiency, growth potential, and shareholder returns. By integrating these comprehensive data, the financial health score not only reflects Clorox Co's overall stability, operational efficiency, and growth potential but also captures the investment returns delivered to shareholders. This score aims to support rational decision-making for investors and other stakeholders. A higher score indicates a better financial health of Clorox Co.
How do we generate the company valuation score of Clorox Co?
To generate the company valuation score of Clorox Co, we use several key financial ratios, including P/E, P/B, P/S, and P/CF. These metrics compare Clorox Co’s market value to its earnings, assets, sales, and cash flow, serving as core indicators for assessing company value. By analysing these ratios in an all-round manner, the valuation score reflects not only the market’s current perception of Clorox Co’s value but also its future profitability and growth potential, thereby supporting more informed investment decisions. A higher score indicates a fairer valuation of Clorox Co.
How do we generate the earnings forecast score of Clorox Co?
To calculate the earnings forecast score of Clorox Co, we consider various key indicators such as analyst ratings, financial forecasts, support and resistance levels, and peer comparisons:Current ratings and price targets directly reflect analysts’ expectations, while the upside space indicates their views on the stock’s growth potential.Financial metrics like earnings per share (EPS), revenue, net income, and earnings before interest and taxes (EBIT) are core measures for assessing profitability.By analysing the high, median, and low ranges of the target price, we can identify price trends and determine key support and resistance levels.Comparing these indicators against peers provides context for the stock’s performance and helps
anchor more realistic expectations.These factors together form a comprehensive earnings forecast score that accurately reflects the stock’s expected financial performance and growth potential. A higher score suggests that analysts have a more optimistic outlook on Clorox Co’s future.
How do we generate the price momentum score of Clorox Co?
When generating the price momentum score for Clorox Co, we examine momentum indicators including support and resistance levels as well as volume metrics.Support levels represent price points where buying interest is strong enough to prevent further declines, while resistance levels indicate prices where selling pressure may hinder upward movement. By analysing typical price volume alongside total volume, we assess overall market activity and liquidity. These indicators help identify price trends and potential shifts, enabling more accurate predictions of future earnings.This comprehensive approach can reflect market sentiment and enable rational forecasts of Clorox Co’s prices. A higher score indicates a more stable short-term price trend for Clorox Co.
How do we generate the institutional confidence score of Clorox Co?
To generate the institutional confidence score of Clorox Co, we analyse both the proportion of shares held by institutions and the number of shares they own. A higher institutional ownership percentage indicates strong confidence of professional investors, which is generally a positive signal about Clorox Co’s potential. By examining the number of shares held, we gain deeper insight into institutions’ commitment and attitude toward the stock, as institutional investors typically conduct thorough analysis before making investment decisions. Understanding institutional confidence helps us refine earnings forecasts and provides a more reliable perspective on the company’s future performance and market stability. A higher score indicates greater institutional endorsement of Clorox Co.
How do we generate the risk management score of Clorox Co?
To assess the risk management score of Clorox Co, we examine multiple key indicators related to returns, risk, volatility, and liquidity.The highest and lowest daily returns reflect the potential size of gains and losses, while the Sharpe ratio measures risk-adjusted return performance. On the risk side, we analyse maximum drawdown and the return-to-drawdown ratio to identify extreme loss scenarios. Skewness helps assess the distribution of returns and whether performance may be biased. Volatility indicators—such as realised volatility and standardised true range—reveal price fluctuations. Downside risk-adjusted returns provide insight into potential losses and gains. Lastly, liquidity metrics like average turnover rate and turnover deviation indicate how actively the stock is traded.These indicators together provide a multi-dimensional understanding of Clorox Co’s risk-return profile, serving as core factors of the risk management score. A higher score indicates lower risk on the side of Clorox Co.
