tradingkey.logo
tradingkey.logo
Search

Clorox Co

CLX
Add to Watchlist
92.160USD
+0.050+0.05%
Close 05/08, 16:00ETQuotes delayed by 15 min
11.14BMarket Cap
14.94P/E TTM

Clorox Co

92.160
+0.050+0.05%
TradingKey Stock Score
Overall Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Peer Comparison
TradingKey Stock Score
Overall Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Peer Comparison

TradingKey Stock Score of Clorox Co

Currency: USD Updated: 2026-05-08

Key Insights

Clorox Co's fundamentals are relatively stable, with an industry-leading ESG disclosure.and its growth potential is high.Its valuation is considered fairly valued, ranking 19 out of 35 in the Personal & Household Products & Services industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Hold, with the highest price target at 108.70.In the medium term, the stock price is expected to trend down.Despite a weak stock market performance over the past month, the company shows strong fundamentals and technicals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.

Clorox Co's Score

Industry at a Glance

Industry Ranking
19 / 35
Overall Ranking
201 / 4494
Industry
Personal & Household Products & Services

Support & Resistance

Relevant data have not been disclosed by the company yet.

Score Analysis

Current score
Previous score

Media Coverage

Last 24 hours
Coverage Level

28°C

Very Low
Very High
Neutral

Clorox Co Highlights

StrengthsRisks
The Clorox Company is a multinational manufacturer and marketer of consumer and professional products. The Company operates through four segments: Health and Wellness, Household, Lifestyle, and International. Its Health and Wellness segment consists of cleaning, disinfecting and professional products marketed and sold under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr and Formula 409 brands in the United States. Its Household segment consists of bags and wraps, cat litter and grilling products marketed and sold under the Glad, Fresh Step and Scoop Away, and Kingsford brands in the United States. The lifestyle segment consists of food, water-filtration and natural personal care products marketed and sold under the Hidden Valley, Brita and Burt’s Bees brands. International consists of products sold outside the United States. Its products within this segment include laundry additives, home care products, bags and wraps, cat litter, water-filtration products and others.
High Profit Growth
The company's net income leads the industry, with the latest annual income totaling USD 7.10B.
High Dividend
The company is a high dividend payer, with the latest dividend payout ratio of 75.19%.
Stable Dividend
The company has regularly paid dividends over the past 5 years, with the latest dividend payout ratio of 75.19%.
Undervalued
The company’s latest PE is 14.94, at a low 3-year percentile range.
Institutional Selling
The latest institutional holdings are 103.55M shares, decreasing 10.34% quarter-over-quarter.
Held by Ken Fisher
Star Investor Ken Fisher holds 5.87K shares of this stock.

Analyst Rating

Based on 20 analysts
Hold
Current Rating
108.701
Target Price
+25.70%
Upside Space
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Financial Health

Currency: USD Updated: 2026-05-08

The current financial score of Clorox Co is 7.10, ranking 18 out of 35 in the Personal & Household Products & Services industry. Its financial status is weak, and its operating efficiency is average. Its latest quarterly revenue reached 1.67B, representing a year-over-year increase of 0.12%, while its net profit experienced a year-over-year increase of 0.54%.

Score

Industry at a Glance

Previous score
7.10
Change
0

Financials

5.16

Key Metrics

Cash and cash equivalents
Total assets
Total liabilities
Free cash flow
Relevant data have not been disclosed by the company yet.

Quality of Earnings

7.62

Operational Efficiency

7.60

Growth Potential

7.39

Shareholder Returns

7.74

Clorox Co's Company Valuation

Currency: USD Updated: 2026-05-08

The current valuation score of Clorox Co is 5.33, ranking 30 out of 35 in the Personal & Household Products & Services industry. Its current P/E ratio is 14.94, which is 1856.88% below the recent high of 292.26 and 6.55% above the recent low of 13.96.

Score

Industry at a Glance

Previous score
5.33
Change
0

Valuation Dimensions

P/E
P/B
P/S
P/CF
Industry Ranking 19/35
Relevant data have not been disclosed by the company yet.

Earnings Forecast

Currency: USD Updated: 2026-05-08

The current earnings forecast score of Clorox Co is 6.00, ranking 22 out of 35 in the Personal & Household Products & Services industry. The average price target is 120.50, with a high of 189.00 and a low of 103.00.

Score

Industry at a Glance

Previous score
6.00
Change
0

Support & Resistance

Relevant data have not been disclosed by the company yet.

Analyst Rating

Based on 20 analysts
Hold
Current Rating
108.701
Target Price
+25.70%
Upside Space
Strong Buy
Buy
Hold
Sell
Strong Sell

Peer Comparison

4
Total
13
Median
13
Average
Company name
Ratings
Analysts
Clorox Co
CLX
20
Church & Dwight Co Inc
CHD
22
Reynolds Consumer Products Inc
REYN
7
WD-40 Co
WDFC
3
1

Financial Forecasting

EPS
Revenue
Net Profit
EBIT
Relevant data have not been disclosed by the company yet.

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Price Momentum

Currency: USD Updated: 2026-05-08

The current price momentum score of Clorox Co is 7.15, ranking 15 out of 35 in the Personal & Household Products & Services industry. Currently, the stock price is trading between the resistance level at 104.45 and the support level at 82.29, making it suitable for range-bound swing trading.

Score

Industry at a Glance

Previous score
7.15
Change
0

Support & Resistance

Relevant data have not been disclosed by the company yet.

Indicators

The Indicators feature provides value and direction analysis for various instruments under a selection of technical indicators, together with a technical summary.

This feature includes nine of the commonly used technical indicators: MACD, RSI, KDJ, StochRSI, ATR, CCI, WR, TRIX and MA. You may also adjust the timeframe depending on your needs.

Please note that technical analysis is only part of investment reference, and there is no absolute standard for using numerical values to assess direction. The results are for reference only, and we are not responsible for the accuracy of the indicator calculations and summaries.

Indicators
Sell(3)
Neutral(2)
Buy(1)
Indicators
Value
Direction
MACD(12,26,9)
-0.393
Sell
RSI(14)
39.642
Neutral
STOCH(KDJ)(9,3,3)
46.699
Buy
ATR(14)
3.253
High Vlolatility
CCI(14)
-25.500
Neutral
Williams %R
58.324
Sell
TRIX(12,20)
-0.660
Sell
StochRSI(14)
100.000
Overbought
Moving Average
Sell(4)
Neutral(0)
Buy(2)
Indicators
Value
Direction
MA5
89.376
Buy
MA10
91.846
Buy
MA20
96.557
Sell
MA50
104.259
Sell
MA100
107.728
Sell
MA200
112.214
Sell

Institutional Confidence

Currency: USD Updated: 2026-05-08

The current institutional shareholding score of Clorox Co is 7.00, ranking 18 out of 35 in the Personal & Household Products & Services industry. The latest institutional shareholding proportion is 85.45%, representing a quarter-over-quarter decrease of 11.83%. The largest institutional shareholder is The Vanguard, holding a total of 15.14M shares, representing 12.52% of shares outstanding, with 0.58% decrease in holdings.

Score

Industry at a Glance

Previous score
7.00
Change
0

Institutional Shareholding

Relevant data have not been disclosed by the company yet.

Shareholder Activity

Name
Shares Held
Chg %
The Vanguard Group, Inc.
Star Investors
15.63M
-0.36%
State Street Investment Management (US)
8.42M
-0.11%
BlackRock Institutional Trust Company, N.A.
6.89M
-1.80%
Geode Capital Management, L.L.C.
3.17M
+0.32%
Van Eck Associates Corporation
3.14M
+15.74%
Invesco Capital Management LLC
Star Investors
2.84M
+16.66%
Two Sigma Investments, LP
2.31M
-39.04%
Invesco Advisers, Inc.
2.03M
+32.44%
Arrowstreet Capital, Limited Partnership
1.62M
+9.65%
ProShare Advisors LLC
1.37M
+5.30%
1
2

Risk Assessment

Currency: USD Updated: 2026-05-08

The U.S. Dollar Index is currently in a neutral state, which has a neutral effect on the Personal & Household Products & Services domestic-focused industry. The Dollar Index (DXY) measures the value of the U.S. dollar against a basket of major currencies, including the euro, yen, pound sterling, Canadian dollar, Swedish krona, and Swiss franc. The current risk assessment score of Clorox Co is 9.15, ranking 6 out of 35 in the Personal & Household Products & Services industry. The company's beta value is 0.57. This indicates that the stock tends to underperform the index during upward trending markets but experiences smaller declines during downward trending markets. Clorox Co’s latest ESG disclosure leads the Personal & Household Products & Services industry, indicating outstanding, compliant performance across environmental management, social responsibility, and governance, which may help mitigate overall risk.

Score

Industry at a Glance

Previous score
9.15
Change
0
Beta vs S&P 500 index
0.57
VaR
+2.49%
240-Day Maximum Drawdown
+34.70%
240-Day Volatility
+25.69%

Return

Best Daily Return
60 days
+4.52%
120 days
+4.52%
5 years
+9.77%
Worst Daily Return
60 days
-9.67%
120 days
-9.67%
5 years
-14.47%
Sharpe Ratio
60 days
-2.90
120 days
-0.69
5 years
-0.32

Risk Assessment

Maximum Drawdown
240 days
+34.70%
3 years
+49.26%
5 years
+53.85%
Return-to-Drawdown Ratio
240 days
-0.85
3 years
-0.28
5 years
-0.18
Skewness
240 days
-0.83
3 years
-0.08
5 years
-0.71

Volatility

Realised Volatility
240 days
+25.69%
5 years
+26.22%
Standardised True Range
240 days
+2.88%
5 years
+3.32%
Downside Risk-Adjusted Return
120 days
-86.37%
240 days
-86.37%
Maximum Daily Upside Volatility
60 days
+26.70%
Maximum Daily Downside Volatility
60 days
+30.96%

Liquidity

Average Turnover Rate
60 days
+1.49%
120 days
+1.39%
5 years
--
Turnover Deviation
20 days
+28.78%
60 days
+29.40%
120 days
+20.44%

Peer Comparison

Personal & Household Products & Services
Clorox Co
Clorox Co
CLX
6.82 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Estee Lauder Companies Inc
Estee Lauder Companies Inc
EL
8.48 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Frontdoor Inc
Frontdoor Inc
FTDR
7.94 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Service Corporation International
Service Corporation International
SCI
7.87 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Church & Dwight Co Inc
Church & Dwight Co Inc
CHD
7.78 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Valvoline Inc
Valvoline Inc
VVV
7.74 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
View more
KeyAI