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Clorox Co

CLX
114.865USD
+1.575+1.39%
Market hours ETQuotes delayed by 15 min
13.99BMarket Cap
17.92P/E TTM

Clorox Co

114.865
+1.575+1.39%
TradingKey Stock Score
Overall Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Peer Comparison
TradingKey Stock Score
Overall Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Peer Comparison

TradingKey Stock Score of Clorox Co

Currency: USD Updated: 2026-02-02

Key Insights

Clorox Co's fundamentals are relatively stable, with industry-average ESG disclosure.and its growth potential is high.Its valuation is considered fairly valued, ranking 14 out of 36 in the Personal & Household Products & Services industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Hold, with the highest price target at 121.38.In the medium term, the stock price is expected to remain stable.The company has been performing well in the stock market over the past month, which is supported by its strong fundamentals and technicals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.

Clorox Co's Score

Industry at a Glance

Industry Ranking
14 / 36
Overall Ranking
144 / 4529
Industry
Personal & Household Products & Services

Support & Resistance

Relevant data have not been disclosed by the company yet.

Score Analysis

Current score
Previous score

Media Coverage

Last 24 hours
Coverage Level

28°C

Very Low
Very High
Neutral

Clorox Co Highlights

StrengthsRisks
The Clorox Company is a multinational manufacturer and marketer of consumer and professional products. The Company operates through four segments: Health and Wellness, Household, Lifestyle, and International. Its Health and Wellness segment consists of cleaning, disinfecting and professional products marketed and sold under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr and Formula 409 brands in the United States. Its Household segment consists of bags and wraps, cat litter and grilling products marketed and sold under the Glad, Fresh Step and Scoop Away, and Kingsford brands in the United States. The lifestyle segment consists of food, water-filtration and natural personal care products marketed and sold under the Hidden Valley, Brita and Burt’s Bees brands. International consists of products sold outside the United States. Its products within this segment include laundry additives, home care products, bags and wraps, cat litter, water-filtration products and others.
High Profit Growth
The company's net income leads the industry, with the latest annual income totaling USD 7.10B.
High Dividend
The company is a high dividend payer, with the latest dividend payout ratio of 75.19%.
Stable Dividend
The company has regularly paid dividends over the past 5 years, with the latest dividend payout ratio of 75.19%.
Undervalued
The company’s latest PE is 17.67, at a low 3-year percentile range.
Institutional Buying
The latest institutional holdings are 109.02M shares, increasing 0.08% quarter-over-quarter.
Held by PRFDX
Star Investor PRFDX holds 2.62K shares of this stock.

Analyst Rating

Based on 20 analysts
Hold
Current Rating
121.377
Target Price
+7.61%
Upside Space
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Financial Health

Currency: USD Updated: 2026-02-02

The current financial score of Clorox Co is 6.61, ranking 31 out of 36 in the Personal & Household Products & Services industry. Its financial status is weak, and its operating efficiency is average. Its latest quarterly revenue reached 1.43B, representing a year-over-year decrease of 18.90%, while its net profit experienced a year-over-year decrease of 19.19%.

Score

Industry at a Glance

Previous score
6.61
Change
0

Financials

4.98

Key Metrics

Cash and cash equivalents
Total assets
Total liabilities
Free cash flow
Relevant data have not been disclosed by the company yet.

Quality of Earnings

7.52

Operational Efficiency

7.27

Growth Potential

6.04

Shareholder Returns

7.24

Clorox Co's Company Valuation

Currency: USD Updated: 2026-02-02

The current valuation score of Clorox Co is 5.33, ranking 31 out of 36 in the Personal & Household Products & Services industry. Its current P/E ratio is 17.67, which is 1553.66% below the recent high of 292.26 and 14.00% above the recent low of 15.20.

Score

Industry at a Glance

Previous score
5.33
Change
0

Valuation Dimensions

P/E
P/B
P/S
P/CF
Industry Ranking 14/36
Relevant data have not been disclosed by the company yet.

Earnings Forecast

Currency: USD Updated: 2026-02-02

The current earnings forecast score of Clorox Co is 5.90, ranking 27 out of 36 in the Personal & Household Products & Services industry. The average price target is 120.50, with a high of 189.00 and a low of 103.00.

Score

Industry at a Glance

Previous score
5.90
Change
0

Support & Resistance

Relevant data have not been disclosed by the company yet.

Analyst Rating

Based on 20 analysts
Hold
Current Rating
121.377
Target Price
+7.61%
Upside Space
Strong Buy
Buy
Hold
Sell
Strong Sell

Peer Comparison

4
Total
13
Median
13
Average
Company name
Ratings
Analysts
Clorox Co
CLX
20
Church & Dwight Co Inc
CHD
22
Reynolds Consumer Products Inc
REYN
7
WD-40 Co
WDFC
3
1

Financial Forecasting

EPS
Revenue
Net Profit
EBIT
Relevant data have not been disclosed by the company yet.

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Price Momentum

Currency: USD Updated: 2026-02-02

The current price momentum score of Clorox Co is 9.34, ranking 7 out of 36 in the Personal & Household Products & Services industry. Currently, the stock price is trading between the resistance level at 119.59 and the support level at 102.87, making it suitable for range-bound swing trading.

Score

Industry at a Glance

Previous score
9.32
Change
0.02

Support & Resistance

Relevant data have not been disclosed by the company yet.

Indicators

The Indicators feature provides value and direction analysis for various instruments under a selection of technical indicators, together with a technical summary.

This feature includes nine of the commonly used technical indicators: MACD, RSI, KDJ, StochRSI, ATR, CCI, WR, TRIX and MA. You may also adjust the timeframe depending on your needs.

Please note that technical analysis is only part of investment reference, and there is no absolute standard for using numerical values to assess direction. The results are for reference only, and we are not responsible for the accuracy of the indicator calculations and summaries.

Indicators
Sell(1)
Neutral(2)
Buy(4)
Indicators
Value
Direction
MACD(12,26,9)
0.360
Buy
RSI(14)
64.404
Neutral
STOCH(KDJ)(9,3,3)
60.803
Buy
ATR(14)
2.591
High Vlolatility
CCI(14)
86.486
Neutral
Williams %R
25.922
Buy
TRIX(12,20)
0.418
Sell
StochRSI(14)
58.561
Buy
Moving Average
Sell(1)
Neutral(0)
Buy(5)
Indicators
Value
Direction
MA5
111.554
Buy
MA10
111.670
Buy
MA20
108.962
Buy
MA50
104.877
Buy
MA100
110.751
Buy
MA200
119.388
Sell

Institutional Confidence

Currency: USD Updated: 2026-02-02

The current institutional shareholding score of Clorox Co is 10.00, ranking 1 out of 36 in the Personal & Household Products & Services industry. The latest institutional shareholding proportion is 96.92%, representing a quarter-over-quarter decrease of 0.41%. The largest institutional shareholder is The Vanguard, holding a total of 15.63M shares, representing 12.81% of shares outstanding, with 1.73% increase in holdings.

Score

Industry at a Glance

Previous score
10.00
Change
0

Institutional Shareholding

Relevant data have not been disclosed by the company yet.

Shareholder Activity

Name
Shares Held
Chg %
The Vanguard Group, Inc.
Star Investors
15.68M
-0.68%
State Street Investment Management (US)
8.43M
+3.47%
BlackRock Institutional Trust Company, N.A.
7.02M
+0.94%
Two Sigma Investments, LP
3.79M
+87.10%
Geode Capital Management, L.L.C.
3.16M
+0.69%
Stifel, Nicolaus & Company, Incorporated
2.96M
+24.98%
Van Eck Associates Corporation
2.71M
+93.92%
Invesco Capital Management LLC
Star Investors
2.43M
+30.90%
Norges Bank Investment Management (NBIM)
1.59M
-0.56%
Invesco Advisers, Inc.
1.54M
+16.52%
1
2

Risk Assessment

Currency: USD Updated: 2026-02-02

The U.S. Dollar Index is currently in a neutral state, which has a neutral effect on the Personal & Household Products & Services domestic-focused industry. The Dollar Index (DXY) measures the value of the U.S. dollar against a basket of major currencies, including the euro, yen, pound sterling, Canadian dollar, Swedish krona, and Swiss franc. The current risk assessment score of Clorox Co is 9.15, ranking 6 out of 36 in the Personal & Household Products & Services industry. The company's beta value is 0.59. This indicates that the stock tends to underperform the index during upward trending markets but experiences smaller declines during downward trending markets. Clorox Co’s latest ESG disclosure is at an average level in the Personal & Household Products & Services industry, showing no material impact on overall risk.

Score

Industry at a Glance

Previous score
9.15
Change
0
Beta vs S&P 500 index
0.61
VaR
+2.38%
240-Day Maximum Drawdown
+38.04%
240-Day Volatility
+23.25%

Return

Best Daily Return
60 days
+3.85%
120 days
+3.85%
5 years
+9.77%
Worst Daily Return
60 days
-3.88%
120 days
-3.95%
5 years
-14.47%
Sharpe Ratio
60 days
+0.17
120 days
-0.89
5 years
-0.23

Risk Assessment

Maximum Drawdown
240 days
+38.04%
3 years
+44.52%
5 years
+50.36%
Return-to-Drawdown Ratio
240 days
-0.62
3 years
-0.20
5 years
-0.17
Skewness
240 days
-0.27
3 years
+0.36
5 years
-0.61

Volatility

Realised Volatility
240 days
+23.25%
5 years
+25.45%
Standardised True Range
240 days
+2.37%
5 years
+2.71%
Downside Risk-Adjusted Return
120 days
-129.76%
240 days
-129.76%
Maximum Daily Upside Volatility
60 days
+17.37%
Maximum Daily Downside Volatility
60 days
+17.01%

Liquidity

Average Turnover Rate
60 days
+1.49%
120 days
+1.39%
5 years
--
Turnover Deviation
20 days
+28.78%
60 days
+29.40%
120 days
+20.44%

Peer Comparison

Personal & Household Products & Services
Clorox Co
Clorox Co
CLX
7.42 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Service Corporation International
Service Corporation International
SCI
8.51 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Valvoline Inc
Valvoline Inc
VVV
8.30 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Church & Dwight Co Inc
Church & Dwight Co Inc
CHD
8.29 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Carriage Services Inc
Carriage Services Inc
CSV
8.23 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Procter & Gamble Co
Procter & Gamble Co
PG
8.00 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
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