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Booking Holdings Inc

BKNG
4457.170USD
+13.750+0.31%
Close 02/06, 16:00ETQuotes delayed by 15 min
144.00BMarket Cap
28.82P/E TTM

Booking Holdings Inc

4457.170
+13.750+0.31%
TradingKey Stock Score
Overall Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Peer Comparison
TradingKey Stock Score
Overall Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Peer Comparison

TradingKey Stock Score of Booking Holdings Inc

Currency: USD Updated: 2026-02-06

Key Insights

Booking Holdings Inc's fundamentals are relatively very healthy, with an industry-leading ESG disclosure.and its growth potential is high.Its valuation is considered fairly valued, ranking 33 out of 120 in the Hotels & Entertainment Services industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Buy, with the highest price target at 6170.65.In the medium term, the stock price is expected to trend down.Despite a very weak market performance over the past month, the company shows strong fundamentals and technicals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.

Booking Holdings Inc's Score

Industry at a Glance

Industry Ranking
33 / 120
Overall Ranking
121 / 4521
Industry
Hotels & Entertainment Services

Support & Resistance

Relevant data have not been disclosed by the company yet.

Score Analysis

Current score
Previous score

Media Coverage

Last 24 hours
Coverage Level

Very Low
Very High
Positive

Booking Holdings Inc Highlights

StrengthsRisks
Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Through its brands, consumers can book an array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other alternative and traditional accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use its meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from hundreds of online travel platforms at once. Booking.com offers accommodation reservation services for approximately 4.0 million properties in over 220 countries and territories and in over 40 languages.
High Growth
The company's revenue has grown steadily over the past 3 years, averaging 38.91% year-on-year.
High Profit Growth
The company's net income leads the industry, with the latest annual income totaling USD 23.74B.
High Dividend
The company is a high dividend payer, with the latest dividend payout ratio of 20.18%.
Fairly Valued
The company’s latest PE is 28.82, at a medium 3-year percentile range.
Institutional Buying
The latest institutional holdings are 31.20M shares, increasing 0.02% quarter-over-quarter.
Held by Brandes Investmen
Star Investor Brandes Investmen holds 48.00 shares of this stock.

Analyst Rating

Based on 39 analysts
Buy
Current Rating
6170.648
Target Price
+38.87%
Upside Space
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Financial Health

Currency: USD Updated: 2026-02-06

The current financial score of Booking Holdings Inc is 8.57, ranking 22 out of 120 in the Hotels & Entertainment Services industry. Its financial status is robust, and its operating efficiency is high. Its latest quarterly revenue reached 9.01B, representing a year-over-year increase of 12.68%, while its net profit experienced a year-over-year increase of 9.18%.

Score

Industry at a Glance

Previous score
8.57
Change
0

Financials

9.05

Key Metrics

Cash and cash equivalents
Total assets
Total liabilities
Free cash flow
Relevant data have not been disclosed by the company yet.

Quality of Earnings

7.47

Operational Efficiency

8.23

Growth Potential

8.84

Shareholder Returns

9.25

Booking Holdings Inc's Company Valuation

Currency: USD Updated: 2026-02-06

The current valuation score of Booking Holdings Inc is 5.07, ranking 119 out of 120 in the Hotels & Entertainment Services industry. Its current P/E ratio is 28.82, which is 39.14% below the recent high of 40.10 and 33.25% above the recent low of 19.24.

Score

Industry at a Glance

Previous score
5.07
Change
0

Valuation Dimensions

P/E
P/B
P/S
P/CF
Industry Ranking 33/120
Relevant data have not been disclosed by the company yet.

Earnings Forecast

Currency: USD Updated: 2026-02-06

The current earnings forecast score of Booking Holdings Inc is 7.90, ranking 46 out of 120 in the Hotels & Entertainment Services industry. The average price target is 6150.00, with a high of 7447.00 and a low of 5278.32.

Score

Industry at a Glance

Previous score
7.90
Change
0

Support & Resistance

Relevant data have not been disclosed by the company yet.

Analyst Rating

Based on 39 analysts
Buy
Current Rating
6170.648
Target Price
+38.87%
Upside Space
Strong Buy
Buy
Hold
Sell
Strong Sell

Peer Comparison

30
Total
6
Median
10
Average
Company name
Ratings
Analysts
Booking Holdings Inc
BKNG
39
Expedia Group Inc
EXPE
38
Trip.com Group Ltd
TCOM
32
Viking Holdings Ltd
VIK
18
Planet Fitness Inc
PLNT
18
Tripadvisor Inc
TRIP
17
1
2
3
...
6

Financial Forecasting

EPS
Revenue
Net Profit
EBIT
Relevant data have not been disclosed by the company yet.

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Price Momentum

Currency: USD Updated: 2026-02-06

The current price momentum score of Booking Holdings Inc is 6.79, ranking 81 out of 120 in the Hotels & Entertainment Services industry. Currently, the stock price is trading between the resistance level at 5196.51 and the support level at 4040.17, making it suitable for range-bound swing trading.

Score

Industry at a Glance

Previous score
6.79
Change
0

Support & Resistance

Relevant data have not been disclosed by the company yet.

Indicators

The Indicators feature provides value and direction analysis for various instruments under a selection of technical indicators, together with a technical summary.

This feature includes nine of the commonly used technical indicators: MACD, RSI, KDJ, StochRSI, ATR, CCI, WR, TRIX and MA. You may also adjust the timeframe depending on your needs.

Please note that technical analysis is only part of investment reference, and there is no absolute standard for using numerical values to assess direction. The results are for reference only, and we are not responsible for the accuracy of the indicator calculations and summaries.

Indicators
Sell(4)
Neutral(0)
Buy(0)
Indicators
Value
Direction
MACD(12,26,9)
-156.431
Sell
RSI(14)
25.169
Sell
STOCH(KDJ)(9,3,3)
14.662
Oversold
ATR(14)
175.907
High Vlolatility
CCI(14)
-155.713
Sell
Williams %R
89.316
Oversold
TRIX(12,20)
-0.428
Sell
StochRSI(14)
3.979
Oversold
Moving Average
Sell(6)
Neutral(0)
Buy(0)
Indicators
Value
Direction
MA5
4654.922
Sell
MA10
4873.568
Sell
MA20
5043.501
Sell
MA50
5179.880
Sell
MA100
5174.518
Sell
MA200
5320.663
Sell

Institutional Confidence

Currency: USD Updated: 2026-02-06

The current institutional shareholding score of Booking Holdings Inc is 10.00, ranking 1 out of 120 in the Hotels & Entertainment Services industry. The latest institutional shareholding proportion is 99.00%, representing a quarter-over-quarter increase of 0.30%. The largest institutional shareholder is The Vanguard, holding a total of 2.98M shares, representing 9.25% of shares outstanding, with 2.34% increase in holdings.

Score

Industry at a Glance

Previous score
10.00
Change
0

Institutional Shareholding

Relevant data have not been disclosed by the company yet.

Shareholder Activity

Name
Shares Held
Chg %
The Vanguard Group, Inc.
Star Investors
2.96M
+0.40%
BlackRock Institutional Trust Company, N.A.
1.66M
+1.94%
State Street Investment Management (US)
1.43M
-0.05%
Geode Capital Management, L.L.C.
858.18K
+0.39%
Capital World Investors
792.03K
-8.49%
T. Rowe Price Associates, Inc.
Star Investors
788.91K
-4.79%
Fidelity Management & Research Company LLC
710.43K
+23.54%
Invesco Capital Management (QQQ Trust)
723.27K
+6.45%
675.08K
-7.58%
JP Morgan Asset Management
668.45K
-0.80%
1
2

Risk Assessment

Currency: USD Updated: 2026-02-06

The U.S. Dollar Index is currently in a neutral state, which has a neutral effect on the Hotels & Entertainment Services domestic-focused industry. The Dollar Index (DXY) measures the value of the U.S. dollar against a basket of major currencies, including the euro, yen, pound sterling, Canadian dollar, Swedish krona, and Swiss franc. The current risk assessment score of Booking Holdings Inc is 8.71, ranking 18 out of 120 in the Hotels & Entertainment Services industry. The company's beta value is 1.20. This indicates that the stock tends to outperform the index during upward trending markets but experiences larger declines during downward trending markets. with an industry-leading ESG disclosure.

Score

Industry at a Glance

Previous score
8.71
Change
0
Beta vs S&P 500 index
1.20
VaR
+3.00%
240-Day Maximum Drawdown
+23.60%
240-Day Volatility
+31.03%

Return

Best Daily Return
60 days
+4.97%
120 days
+4.97%
5 years
+10.86%
Worst Daily Return
60 days
-9.32%
120 days
-9.32%
5 years
-10.15%
Sharpe Ratio
60 days
-1.03
120 days
-1.34
5 years
+0.56

Risk Assessment

Maximum Drawdown
240 days
+23.60%
3 years
+23.60%
5 years
+39.53%
Return-to-Drawdown Ratio
240 days
-0.50
3 years
+1.11
5 years
+0.39
Skewness
240 days
+0.20
3 years
-0.30
5 years
-0.23

Volatility

Realised Volatility
240 days
+31.03%
5 years
+33.21%
Standardised True Range
240 days
+3.00%
5 years
+1.93%
Downside Risk-Adjusted Return
120 days
-166.69%
240 days
-166.69%
Maximum Daily Upside Volatility
60 days
+20.41%
Maximum Daily Downside Volatility
60 days
+28.44%

Liquidity

Average Turnover Rate
60 days
+0.61%
120 days
+0.71%
5 years
--
Turnover Deviation
20 days
-25.58%
60 days
-17.04%
120 days
-2.83%

Peer Comparison

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Booking Holdings Inc
Booking Holdings Inc
BKNG
7.71 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
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8.73 /10
Score
Financial Health
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Earnings Forecast
Price Momentum
Institutional Confidence
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Yum China Holdings Inc
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YUMC
8.49 /10
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Earnings Forecast
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8.47 /10
Score
Financial Health
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8.45 /10
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Hilton Worldwide Holdings Inc
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8.43 /10
Score
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