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Booking Holdings Inc

BKNG

5001.840USD

-111.480-2.18%

Close 01/30, 16:00（ET）Quotes delayed by 15 min

161.59BMarket Cap

32.34P/E TTM



Booking Holdings Inc

5001.840

-111.480-2.18%

Overview Company Financials Analysis

TradingKey Stock Score

Overall Financial Health

Valuation Dimensions

Earnings Forecast

Price Momentum

Institutional Confidence

Risk Assessment

Peer Comparison

Overview

Company

Financials

Analysis

TradingKey Stock Score

Overall Financial Health

Valuation Dimensions

Earnings Forecast

Price Momentum

Institutional Confidence

Risk Assessment

Peer Comparison

TradingKey Stock Score of Booking Holdings Inc

Currency: USD Updated: 2026-01-30

Key Insights

Booking Holdings Inc's fundamentals are relatively very healthy, and its growth potential is high.Its valuation is considered fairly valued, ranking 26 out of 124 in the Hotels & Entertainment Services industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Buy, with the highest price target at 6195.44.In the medium term, the stock price is expected to remain stable.Despite a weak stock market performance over the past month, the company shows strong fundamentals and technicals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.

Booking Holdings Inc's Score

Industry at a Glance

Industry Ranking

26 / 124

Overall Ranking

115 / 4536

Industry

Hotels & Entertainment Services

Support & Resistance

Relevant data have not been disclosed by the company yet.

Score Analysis

Current score

Previous score

Media Coverage

Last 24 hours

Coverage Level

Very Low

Very High

Positive

Booking Holdings Inc Highlights

StrengthsRisks

Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Through its brands, consumers can book an array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other alternative and traditional accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use its meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from hundreds of online travel platforms at once. Booking.com offers accommodation reservation services for approximately 4.0 million properties in over 220 countries and territories and in over 40 languages.

High Growth

The company's revenue has grown steadily over the past 3 years, averaging 38.91% year-on-year.

High Profit Growth

The company's net income leads the industry, with the latest annual income totaling USD 23.74B.

High Dividend

The company is a high dividend payer, with the latest dividend payout ratio of 20.18%.

Overvalued

The company’s latest PE is 32.34, at a high 3-year percentile range.

Institutional Buying

The latest institutional holdings are 31.20M shares, increasing 0.02% quarter-over-quarter.

Held by Jerome Dodson | PARNX

Star Investor Jerome Dodson | PARNX holds 50.00 shares of this stock.

Analyst Rating

Based on 39 analysts

Buy

Current Rating

6201.928

Target Price

+21.29%

Upside Space

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Financial Health

Currency: USD Updated: 2026-01-30

The current financial score of Booking Holdings Inc is 8.57, ranking 22 out of 124 in the Hotels & Entertainment Services industry. Its financial status is robust, and its operating efficiency is high. Its latest quarterly revenue reached 9.01B, representing a year-over-year increase of 12.68%, while its net profit experienced a year-over-year increase of 9.18%.

Score

Industry at a Glance

Previous score

8.57

Change



Financials

9.05

Key Metrics

Cash and cash equivalents

Total assets

Total liabilities

Free cash flow

Relevant data have not been disclosed by the company yet.



Quality of Earnings

7.47

Key Metrics

Total revenue

Operating profit

Total assets

SG&A

Relevant data have not been disclosed by the company yet.



Operational Efficiency

8.23

Key Metrics

Cash flow from operating activities

Income after tax

Relevant data have not been disclosed by the company yet.



Growth Potential

8.84

Key Metrics

Cash flow from operating activities

Total revenue

Relevant data have not been disclosed by the company yet.



Shareholder Returns

9.25

Key Metrics

Free cash flow

Relevant data have not been disclosed by the company yet.

Booking Holdings Inc's Company Valuation

Currency: USD Updated: 2026-01-30

The current valuation score of Booking Holdings Inc is 5.07, ranking 123 out of 124 in the Hotels & Entertainment Services industry. Its current P/E ratio is 32.34, which is 23.99% below the recent high of 40.10 and 40.52% above the recent low of 19.24.

Score

Industry at a Glance

Previous score

5.07

Change

Valuation Dimensions

P/E

P/B

P/S

P/CF

Industry Ranking 26/124

Relevant data have not been disclosed by the company yet.

Earnings Forecast

Currency: USD Updated: 2026-01-30

The current earnings forecast score of Booking Holdings Inc is 7.90, ranking 46 out of 124 in the Hotels & Entertainment Services industry. The average price target is 6150.00, with a high of 7447.00 and a low of 5278.32.

Score

Industry at a Glance

Previous score

7.90

Change

Support & Resistance

Relevant data have not been disclosed by the company yet.

Analyst Rating

Based on 39 analysts

Buy

Current Rating

6201.928

Target Price

+21.29%

Upside Space

Strong Buy

Buy

Hold

Sell

Strong Sell

Peer Comparison

Total

Median

Average

Company name

Ratings

Analysts

Booking Holdings Inc

BKNG

Expedia Group Inc

EXPE

Trip.com Group Ltd

TCOM

Viking Holdings Ltd

VIK

Planet Fitness Inc

PLNT

Tripadvisor Inc

TRIP

...

Financial Forecasting

EPS

Revenue

Net Profit

EBIT

Relevant data have not been disclosed by the company yet.

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Price Momentum

Currency: USD Updated: 2026-01-30

The current price momentum score of Booking Holdings Inc is 6.69, ranking 74 out of 124 in the Hotels & Entertainment Services industry. Currently, the stock price is trading between the resistance level at 5362.97 and the support level at 4796.57, making it suitable for range-bound swing trading.

Score

Industry at a Glance

Previous score

7.03

Change

-0.34

Support & Resistance

Relevant data have not been disclosed by the company yet.

Indicators



The Indicators feature provides value and direction analysis for various instruments under a selection of technical indicators, together with a technical summary.

This feature includes nine of the commonly used technical indicators: MACD, RSI, KDJ, StochRSI, ATR, CCI, WR, TRIX and MA. You may also adjust the timeframe depending on your needs.

Please note that technical analysis is only part of investment reference, and there is no absolute standard for using numerical values to assess direction. The results are for reference only, and we are not responsible for the accuracy of the indicator calculations and summaries.

Indicators

Sell(5)

Neutral(1)

Buy(0)

Indicators

Value

Direction

MACD(12,26,9)

-50.226

Sell

RSI(14)

36.893

Neutral

STOCH(KDJ)(9,3,3)

33.339

Sell

ATR(14)

132.065

High Vlolatility

CCI(14)

-123.731

Sell

Williams %R

90.155

Oversold

TRIX(12,20)

-0.190

Sell

StochRSI(14)

0.000

Sell

Moving Average

Sell(6)

Neutral(0)

Buy(0)

Indicators

Value

Direction

MA5

5092.214

Sell

MA10

5101.699

Sell

MA20

5226.255

Sell

MA50

5188.393

Sell

MA100

5217.400

Sell

MA200

5318.102

Sell

Institutional Confidence

Currency: USD Updated: 2026-01-30

The current institutional shareholding score of Booking Holdings Inc is 10.00, ranking 1 out of 124 in the Hotels & Entertainment Services industry. The latest institutional shareholding proportion is 99.00%, representing a quarter-over-quarter increase of 0.30%. The largest institutional shareholder is The Vanguard, holding a total of 2.98M shares, representing 9.25% of shares outstanding, with 2.34% increase in holdings.

Score

Industry at a Glance

Previous score

10.00

Change

Institutional Shareholding

Relevant data have not been disclosed by the company yet.

Shareholder Activity

Name

Shares Held

Chg %

The Vanguard Group, Inc.

Star Investors

2.96M

+0.40%

BlackRock Institutional Trust Company, N.A.

1.66M

+1.94%

State Street Investment Management (US)

1.43M

-0.05%

Geode Capital Management, L.L.C.

858.18K

+0.39%

Capital World Investors

792.03K

-8.49%

T. Rowe Price Associates, Inc.

Star Investors

788.91K

-4.79%

Invesco Capital Management (QQQ Trust)

723.27K

+6.45%

Fidelity Management & Research Company LLC

710.43K

+23.54%

Dodge & Cox

Star Investors

675.08K

-7.58%

JP Morgan Asset Management

668.45K

-0.80%

Risk Assessment

Currency: USD Updated: 2026-01-30

The U.S. Dollar Index is currently in a neutral state, which has a neutral effect on the Hotels & Entertainment Services domestic-focused industry. The Dollar Index (DXY) measures the value of the U.S. dollar against a basket of major currencies, including the euro, yen, pound sterling, Canadian dollar, Swedish krona, and Swiss franc. The current risk assessment score of Booking Holdings Inc is 8.71, ranking 18 out of 124 in the Hotels & Entertainment Services industry. The company's beta value is 1.21. This indicates that the stock tends to outperform the index during upward trending markets but experiences larger declines during downward trending markets.