









Markets
/
Stocks
/
nasdaq-bkng
/

Booking Holdings Inc

BKNG

4291.850USD

-32.190-0.74%

Close 03/24, 16:00（ET）Quotes delayed by 15 min

213.70BMarket Cap

25.77P/E TTM



Booking Holdings Inc

4291.850

-32.190-0.74%

Overview Financials Analysis Company

TradingKey Stock Score

Overall Financial Health

Valuation Dimensions

Earnings Forecast

Price Momentum

Institutional Confidence

Risk Assessment

Peer Comparison

Overview

Financials

Analysis

Company

TradingKey Stock Score

Overall Financial Health

Valuation Dimensions

Earnings Forecast

Price Momentum

Institutional Confidence

Risk Assessment

Peer Comparison

TradingKey Stock Score of Booking Holdings Inc

Currency: USD Updated: 2026-03-23

Key Insights

Booking Holdings Inc's fundamentals are relatively very healthy, with an industry-leading ESG disclosure.and its growth potential is high.Its valuation is considered fairly valued, ranking 5 out of 122 in the Hotels & Entertainment Services industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Buy, with the highest price target at 5842.76.In the medium term, the stock price is expected to trend down.The company has been performing well in the stock market over the past month, which is supported by its strong fundamentals and technicals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.

Booking Holdings Inc's Score

Industry at a Glance

Industry Ranking

5 / 122

Overall Ranking

52 / 4546

Industry

Hotels & Entertainment Services

Support & Resistance

Relevant data have not been disclosed by the company yet.

Score Analysis

Current score

Previous score

Media Coverage

Last 24 hours

Coverage Level

Very Low

Very High

Positive

Booking Holdings Inc Highlights

StrengthsRisks

Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Through its brands, consumers can book an array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other alternative and traditional accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use its meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from hundreds of online travel platforms at once. Booking.com offers accommodation reservation services for approximately 4.0 million properties in over 220 countries and territories and in over 40 languages.

Industry Leader

The company's revenue leads the industry, with the latest annual revenue totaling USD 26.92B.

High Growth

The company's revenue has grown steadily over the past 3 years, averaging 25.99% year-on-year.

High Profit Growth

The company's net income leads the industry, with the latest annual income totaling USD 26.92B.

High Dividend

The company is a high dividend payer, with the latest dividend payout ratio of 20.18%.

Undervalued

The company’s latest PE is 26.40, at a low 3-year percentile range.

Institutional Buying

The latest institutional holdings are 31.20M shares, increasing 0.02% quarter-over-quarter.

Held by Jerome Dodson | PARNX

Star Investor Jerome Dodson | PARNX holds 55.00 shares of this stock.

Analyst Rating

Based on 39 analysts

Buy

Current Rating

5842.759

Target Price

+35.12%

Upside Space

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Financial Health

Currency: USD Updated: 2026-03-23

The current financial score of Booking Holdings Inc is 8.16, ranking 29 out of 122 in the Hotels & Entertainment Services industry. Its financial status is robust, and its operating efficiency is average. Its latest quarterly revenue reached 6.35B, representing a year-over-year increase of 16.05%, while its net profit experienced a year-over-year increase of 33.71%.

Score

Industry at a Glance

Previous score

8.16

Change



Financials

8.60

Key Metrics

Cash and cash equivalents

Total assets

Total liabilities

Free cash flow

Relevant data have not been disclosed by the company yet.



Quality of Earnings

8.04

Key Metrics

Total revenue

Operating profit

Total assets

SG&A

Relevant data have not been disclosed by the company yet.



Operational Efficiency

7.94

Key Metrics

Cash flow from operating activities

Income after tax

Relevant data have not been disclosed by the company yet.



Growth Potential

7.14

Key Metrics

Cash flow from operating activities

Total revenue

Relevant data have not been disclosed by the company yet.



Shareholder Returns

9.07

Key Metrics

Free cash flow

Relevant data have not been disclosed by the company yet.

Booking Holdings Inc's Company Valuation

Currency: USD Updated: 2026-03-23

The current valuation score of Booking Holdings Inc is 5.07, ranking 119 out of 122 in the Hotels & Entertainment Services industry. Its current P/E ratio is 26.40, which is 51.89% below the recent high of 40.10 and 27.14% above the recent low of 19.24.

Score

Industry at a Glance

Previous score

5.07

Change

Valuation Dimensions

P/E

P/B

P/S

P/CF

Industry Ranking 5/122

Relevant data have not been disclosed by the company yet.

Earnings Forecast

Currency: USD Updated: 2026-03-23

The current earnings forecast score of Booking Holdings Inc is 8.10, ranking 28 out of 122 in the Hotels & Entertainment Services industry. The average price target is 6150.00, with a high of 7447.00 and a low of 5278.32.

Score

Industry at a Glance

Previous score

8.10

Change

Support & Resistance

Relevant data have not been disclosed by the company yet.

Analyst Rating

Based on 39 analysts

Buy

Current Rating

5822.501

Target Price

+34.65%

Upside Space

Strong Buy

Buy

Hold

Sell

Strong Sell

Peer Comparison

Total

Median

Average

Company name

Ratings

Analysts

Booking Holdings Inc

BKNG

Expedia Group Inc

EXPE

Trip.com Group Ltd

TCOM

Planet Fitness Inc

PLNT

Viking Holdings Ltd

VIK

Tripadvisor Inc

TRIP

...

Financial Forecasting

EPS

Revenue

Net Profit

EBIT

Relevant data have not been disclosed by the company yet.

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Price Momentum

Currency: USD Updated: 2026-03-23

The current price momentum score of Booking Holdings Inc is 9.18, ranking 9 out of 122 in the Hotels & Entertainment Services industry. Currently, the stock price is trading between the resistance level at 4727.25 and the support level at 3973.16, making it suitable for range-bound swing trading.

Score

Industry at a Glance

Previous score

9.18

Change

Support & Resistance

Relevant data have not been disclosed by the company yet.

Indicators



The Indicators feature provides value and direction analysis for various instruments under a selection of technical indicators, together with a technical summary.

This feature includes nine of the commonly used technical indicators: MACD, RSI, KDJ, StochRSI, ATR, CCI, WR, TRIX and MA. You may also adjust the timeframe depending on your needs.

Please note that technical analysis is only part of investment reference, and there is no absolute standard for using numerical values to assess direction. The results are for reference only, and we are not responsible for the accuracy of the indicator calculations and summaries.

Indicators

Sell(1)

Neutral(4)

Buy(2)

Indicators

Value

Direction

MACD(12,26,9)

58.427

Neutral

RSI(14)

50.720

Neutral

STOCH(KDJ)(9,3,3)

54.512

Buy

ATR(14)

159.982

Low Volatility

CCI(14)

28.496

Neutral

Williams %R

47.028

Neutral

TRIX(12,20)

-0.063

Sell

StochRSI(14)

76.721

Buy

Moving Average

Sell(6)

Neutral(0)

Buy(0)

Indicators

Value

Direction

MA5

4367.768

Sell

MA10

4328.502

Sell

MA20

4309.891

Sell

MA50

4571.268

Sell

MA100

4856.268

Sell

MA200

5175.170

Sell

Institutional Confidence

Currency: USD Updated: 2026-03-23

The current institutional shareholding score of Booking Holdings Inc is 10.00, ranking 1 out of 122 in the Hotels & Entertainment Services industry. The latest institutional shareholding proportion is 99.00%, representing a quarter-over-quarter increase of 0.30%. The largest institutional shareholder is The Vanguard, holding a total of 2.98M shares, representing 9.42% of shares outstanding, with 4.15% increase in holdings.

Score

Industry at a Glance

Previous score

10.00

Change

Institutional Shareholding

Relevant data have not been disclosed by the company yet.

Shareholder Activity

Name

Shares Held

Chg %

The Vanguard Group, Inc.

Star Investors

2.96M

+0.40%

BlackRock Institutional Trust Company, N.A.

1.66M

+1.94%

State Street Investment Management (US)

1.43M

-0.05%

T. Rowe Price Associates, Inc.

Star Investors

788.91K

-4.79%

Geode Capital Management, L.L.C.

858.18K

+0.39%

Dodge & Cox

Star Investors

675.08K

-7.58%

Invesco Capital Management (QQQ Trust)

723.27K

+6.45%

JP Morgan Asset Management

668.45K

-0.80%

Capital World Investors

792.03K

-8.49%

Norges Bank Investment Management (NBIM)

381.90K

-3.11%

Risk Assessment

Currency: USD Updated: 2026-03-23

The U.S. Dollar Index is currently in a neutral state, which has a neutral effect on the Hotels & Entertainment Services domestic-focused industry. The Dollar Index (DXY) measures the value of the U.S. dollar against a basket of major currencies, including the euro, yen, pound sterling, Canadian dollar, Swedish krona, and Swiss franc. The current risk assessment score of Booking Holdings Inc is 8.71, ranking 18 out of 122 in the Hotels & Entertainment Services industry. The company's beta value is 1.18. This indicates that the stock tends to outperform the index during upward trending markets but experiences larger declines during downward trending markets. with an industry-leading ESG disclosure.