tradingkey.logo

Amazon.com Inc

AMZN
210.320USD
-12.370-5.55%
Close 02/06, 16:00ETQuotes delayed by 15 min
2.26TMarket Cap
28.86P/E TTM

Amazon.com Inc

210.320
-12.370-5.55%
TradingKey Stock Score
Overall Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Peer Comparison
TradingKey Stock Score
Overall Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Peer Comparison

TradingKey Stock Score of Amazon.com Inc

Currency: USD Updated: 2026-02-06

Key Insights

Amazon.com Inc's fundamentals are relatively healthy, with an industry-leading ESG disclosure.and its growth potential is high.Its valuation is considered fairly valued, ranking 10 out of 27 in the Diversified Retail industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Buy, with the highest price target at 282.11.In the medium term, the stock price is expected to trend down.Despite a weak stock market performance over the past month, the company shows strong fundamentals and technicals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.

Amazon.com Inc's Score

Industry at a Glance

Industry Ranking
10 / 27
Overall Ranking
150 / 4521
Industry
Diversified Retail

Support & Resistance

Relevant data have not been disclosed by the company yet.

Score Analysis

Current score
Previous score

Media Coverage

Last 24 hours
Coverage Level

35°C

Very Low
Very High
Neutral

Amazon.com Inc Highlights

StrengthsRisks

Operating as Amazon, Amazon.com, Inc. stands as an American multinational tech firm specializing in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevue, Washington, the company initially launched as an online bookstore but progressively expanded its offerings to include diverse product categories, earning the moniker "The Everything Store". Today, Amazon is recognized as one of the Big Five U.S. technology giants, alongside Alphabet, Apple, Meta, and Microsoft.


The company manages numerous subsidiaries, including Amazon Web Services (AWS) for cloud computing, Zoox (self-driving vehicle division), Kuiper Systems (satellite internet provider), and Amazon Lab126 (computer hardware R&D). Other key subsidiaries include Ring, Twitch, IMDb, and Whole Foods Market, whose 2017 acquisition for US$13.4 billion significantly bolstered Amazon’s physical retail presence. The company distributes downloadable and streaming content via Amazon Prime Video, MGM+, Amazon Music, Twitch, Audible, and Wondery. Through Amazon Publishing, it publishes books; Amazon MGM Studios (including the 2022-acquired Metro-Goldwyn-Mayer) produces/distributes film/TV content; Brilliance Audio and Audible specialize in audiobook production/distribution. Amazon also manufactures consumer electronics, notably Kindle e-readers, Echo devices, Fire tablets, and Fire TVs.


Renowned for disrupting industries through technological innovation and aggressive profit reinvestment in capital expenditures, Amazon is, as of 2023, the world’s largest online retailer, marketplace, smart speaker provider, AWS cloud service, Twitch live-streaming platform, and revenue/market share-leading internet company. In 2021, it overtook Walmart as the top global retailer outside China, propelled by its Amazon Prime subscription service (200 million worldwide subscribers).


As of 2024, it ranks as the second-largest private employer in the U.S., the second-largest global and U.S. firm by revenue, the 12th-most visited website globally (84% U.S. traffic), and the global R&D leader (US$73 billion spent in 2022). Criticisms of Amazon include surveillance partnerships, poor labor conditions, anti-union efforts, environmental impact, anti-competitive practices, censorship issues, and exploitative treatment of small businesses/suppliers.

Industry Leader
The company's revenue leads the industry, with the latest annual revenue totaling USD 716.92B.
High Growth
The company's revenue has grown steadily over the past 3 years, averaging 24.73% year-on-year.
High Profit Growth
The company's net income leads the industry, with the latest annual income totaling USD 716.92B.
Undervalued
The company’s latest PE is 28.86, at a low 3-year percentile range.
Institutional Buying
The latest institutional holdings are 7.12B shares, increasing 0.02% quarter-over-quarter.
Held by Private Capital
Star Investor Private Capital holds 13.09K shares of this stock.

Analyst Rating

Based on 71 analysts
Buy
Current Rating
292.641
Target Price
+25.60%
Upside Space
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Financial Health

Currency: USD Updated: 2026-02-06

The current financial score of Amazon.com Inc is 7.42, ranking 10 out of 27 in the Diversified Retail industry. Its financial status is stable, and its operating efficiency is average. Its latest quarterly revenue reached 213.39B, representing a year-over-year increase of 13.63%, while its net profit experienced a year-over-year increase of 5.94%.

Score

Industry at a Glance

Previous score
7.42
Change
0

Financials

7.40

Key Metrics

Cash and cash equivalents
Total assets
Total liabilities
Free cash flow
Relevant data have not been disclosed by the company yet.

Quality of Earnings

7.55

Operational Efficiency

7.50

Growth Potential

7.50

Shareholder Returns

7.17

Amazon.com Inc's Company Valuation

Currency: USD Updated: 2026-02-06

The current valuation score of Amazon.com Inc is 8.18, ranking 6 out of 27 in the Diversified Retail industry. Its current P/E ratio is 28.86, which is 974.15% below the recent high of 309.95 and 1564.73% above the recent low of -422.65.

Score

Industry at a Glance

Previous score
8.18
Change
0

Valuation Dimensions

P/E
P/B
P/S
P/CF
Industry Ranking 10/27
Relevant data have not been disclosed by the company yet.

Earnings Forecast

Currency: USD Updated: 2026-02-06

The current earnings forecast score of Amazon.com Inc is 8.42, ranking 4 out of 27 in the Diversified Retail industry. The average price target is 297.73, with a high of 360.00 and a low of 227.10.

Score

Industry at a Glance

Previous score
8.42
Change
0

Support & Resistance

Relevant data have not been disclosed by the company yet.

Analyst Rating

Based on 71 analysts
Buy
Current Rating
292.641
Target Price
+25.60%
Upside Space
Strong Buy
Buy
Hold
Sell
Strong Sell

Peer Comparison

15
Total
14
Median
19
Average
Company name
Ratings
Analysts
Amazon.com Inc
AMZN
71
JD.Com Inc
JD
35
Wayfair Inc
W
35
ETSY Inc
ETSY
34
Five Below Inc
FIVE
26
Coupang Inc
CPNG
15
1
2
3

Financial Forecasting

EPS
Revenue
Net Profit
EBIT
Relevant data have not been disclosed by the company yet.

Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

Price Momentum

Currency: USD Updated: 2026-02-06

The current price momentum score of Amazon.com Inc is 7.00, ranking 16 out of 27 in the Diversified Retail industry. Currently, the stock price is trading between the resistance level at 239.40 and the support level at 190.77, making it suitable for range-bound swing trading.

Score

Industry at a Glance

Previous score
6.70
Change
0.3

Support & Resistance

Relevant data have not been disclosed by the company yet.

Indicators

The Indicators feature provides value and direction analysis for various instruments under a selection of technical indicators, together with a technical summary.

This feature includes nine of the commonly used technical indicators: MACD, RSI, KDJ, StochRSI, ATR, CCI, WR, TRIX and MA. You may also adjust the timeframe depending on your needs.

Please note that technical analysis is only part of investment reference, and there is no absolute standard for using numerical values to assess direction. The results are for reference only, and we are not responsible for the accuracy of the indicator calculations and summaries.

Indicators
Sell(4)
Neutral(1)
Buy(0)
Indicators
Value
Direction
MACD(12,26,9)
-5.837
Neutral
RSI(14)
28.634
Sell
STOCH(KDJ)(9,3,3)
20.908
Sell
ATR(14)
8.208
Low Volatility
CCI(14)
-265.875
Oversold
Williams %R
78.911
Sell
TRIX(12,20)
0.006
Sell
StochRSI(14)
0.000
Oversold
Moving Average
Sell(6)
Neutral(0)
Buy(0)
Indicators
Value
Direction
MA5
229.516
Sell
MA10
235.472
Sell
MA20
237.047
Sell
MA50
233.301
Sell
MA100
230.483
Sell
MA200
223.187
Sell

Institutional Confidence

Currency: USD Updated: 2026-02-06

The current institutional shareholding score of Amazon.com Inc is 5.00, ranking 19 out of 27 in the Diversified Retail industry. The latest institutional shareholding proportion is 66.24%, representing a quarter-over-quarter decrease of 0.04%. The largest institutional shareholder is The Vanguard, holding a total of 840.87M shares, representing 7.87% of shares outstanding, with 0.83% increase in holdings.

Score

Industry at a Glance

Previous score
5.00
Change
0

Institutional Shareholding

Relevant data have not been disclosed by the company yet.

Shareholder Activity

Name
Shares Held
Chg %
Bezos (Jeffrey P)
963.28M
-0.11%
The Vanguard Group, Inc.
Star Investors
845.95M
+0.06%
BlackRock Institutional Trust Company, N.A.
444.68M
+2.09%
State Street Investment Management (US)
381.68M
+2.03%
Fidelity Management & Research Company LLC
307.44M
-5.47%
Geode Capital Management, L.L.C.
222.64M
+2.73%
T. Rowe Price Associates, Inc.
Star Investors
128.58M
-10.91%
Norges Bank Investment Management (NBIM)
125.07M
+0.63%
JP Morgan Asset Management
113.07M
-6.59%
Capital Research Global Investors
94.28M
+11.31%
1
2

Risk Assessment

Currency: USD Updated: 2026-02-06

The U.S. Dollar Index is currently in a neutral state, which has a neutral effect on the Diversified Retail domestic-focused industry. The Dollar Index (DXY) measures the value of the U.S. dollar against a basket of major currencies, including the euro, yen, pound sterling, Canadian dollar, Swedish krona, and Swiss franc. The current risk assessment score of Amazon.com Inc is 7.54, ranking 9 out of 27 in the Diversified Retail industry. The company's beta value is 1.40. This indicates that the stock tends to outperform the index during upward trending markets but experiences larger declines during downward trending markets. Amazon.com Inc’s latest ESG disclosure leads the Diversified Retail industry, indicating outstanding, compliant performance across environmental management, social responsibility, and governance, which may help mitigate overall risk.

Score

Industry at a Glance

Previous score
7.54
Change
0
Beta vs S&P 500 index
1.41
VaR
+3.31%
240-Day Maximum Drawdown
+21.94%
240-Day Volatility
+39.84%

Return

Best Daily Return
60 days
+3.38%
120 days
+9.58%
5 years
+13.54%
Worst Daily Return
60 days
-5.55%
120 days
-5.55%
5 years
-14.05%
Sharpe Ratio
60 days
-1.99
120 days
-0.47
5 years
+0.30

Risk Assessment

Maximum Drawdown
240 days
+21.94%
3 years
+30.88%
5 years
+56.15%
Return-to-Drawdown Ratio
240 days
-0.05
3 years
+1.23
5 years
+0.08
Skewness
240 days
+0.49
3 years
+0.26
5 years
+0.14

Volatility

Realised Volatility
240 days
+39.84%
5 years
+37.24%
Standardised True Range
240 days
+2.88%
5 years
+2.17%
Downside Risk-Adjusted Return
120 days
-73.52%
240 days
-73.52%
Maximum Daily Upside Volatility
60 days
+23.23%
Maximum Daily Downside Volatility
60 days
+27.53%

Liquidity

Average Turnover Rate
60 days
+0.39%
120 days
+0.43%
5 years
--
Turnover Deviation
20 days
-4.62%
60 days
-4.90%
120 days
+4.98%

Peer Comparison

Diversified Retail
Amazon.com Inc
Amazon.com Inc
AMZN
7.42 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
TJX Companies Inc
TJX Companies Inc
TJX
8.57 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
PriceSmart Inc
PriceSmart Inc
PSMT
8.20 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
BJ's Wholesale Club Holdings Inc
BJ's Wholesale Club Holdings Inc
BJ
8.05 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Costco Wholesale Corp
Costco Wholesale Corp
COST
8.03 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Target Corp
Target Corp
TGT
7.92 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
View more
KeyAI