Indicators
Indicators
Value
Direction
MACD(12,26,9)
1.831
Buy
RSI(14)
51.997
Neutral
STOCH(KDJ)(9,3,3)
66.031
Sell
ATR(14)
5.220
High Vlolatility
CCI(14)
10.583
Neutral
Williams %R
50.701
Neutral
TRIX(12,20)
0.246
Sell
StochRSI(14)
0.000
Sell
Amazon.com Inc
AMZN236.650USD
-5.950-2.45%
Close 01/14, 16:00（ET）Quotes delayed by 15 min
2.53TMarket Cap
32.82P/E TTM
TradingKey Stock Score
Overall Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Peer Comparison
TradingKey Stock Score of Amazon.com Inc
Currency: USD Updated: 2026-01-14Key Insights
Amazon.com Inc's fundamentals are relatively healthy, with industry-average ESG disclosure.and its growth potential is high.Its valuation is considered fairly valued, ranking 9 out of 27 in the Diversified Retail industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Buy, with the highest price target at 291.28.In the medium term, the stock price is expected to trend up.The company has been performing well in the stock market over the past month, which is supported by its strong fundamentals and technicals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.
Amazon.com Inc's Score
Support & Resistance
Relevant data have not been disclosed by the company yet.
Score Analysis
Current score
Previous score
Media Coverage
Last 24 hours
Coverage Level
72°C
Very Low
Very High
Neutral
Amazon.com Inc Highlights
StrengthsRisks
Operating as Amazon, Amazon.com, Inc. stands as an American multinational tech firm specializing in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevue, Washington, the company initially launched as an online bookstore but progressively expanded its offerings to include diverse product categories, earning the moniker "The Everything Store". Today, Amazon is recognized as one of the Big Five U.S. technology giants, alongside Alphabet, Apple, Meta, and Microsoft.
The company manages numerous subsidiaries, including Amazon Web Services (AWS) for cloud computing, Zoox (self-driving vehicle division), Kuiper Systems (satellite internet provider), and Amazon Lab126 (computer hardware R&D). Other key subsidiaries include Ring, Twitch, IMDb, and Whole Foods Market, whose 2017 acquisition for US$13.4 billion significantly bolstered Amazon’s physical retail presence. The company distributes downloadable and streaming content via Amazon Prime Video, MGM+, Amazon Music, Twitch, Audible, and Wondery. Through Amazon Publishing, it publishes books; Amazon MGM Studios (including the 2022-acquired Metro-Goldwyn-Mayer) produces/distributes film/TV content; Brilliance Audio and Audible specialize in audiobook production/distribution. Amazon also manufactures consumer electronics, notably Kindle e-readers, Echo devices, Fire tablets, and Fire TVs.
Renowned for disrupting industries through technological innovation and aggressive profit reinvestment in capital expenditures, Amazon is, as of 2023, the world’s largest online retailer, marketplace, smart speaker provider, AWS cloud service, Twitch live-streaming platform, and revenue/market share-leading internet company. In 2021, it overtook Walmart as the top global retailer outside China, propelled by its Amazon Prime subscription service (200 million worldwide subscribers).
As of 2024, it ranks as the second-largest private employer in the U.S., the second-largest global and U.S. firm by revenue, the 12th-most visited website globally (84% U.S. traffic), and the global R&D leader (US$73 billion spent in 2022). Criticisms of Amazon include surveillance partnerships, poor labor conditions, anti-union efforts, environmental impact, anti-competitive practices, censorship issues, and exploitative treatment of small businesses/suppliers.
Industry Leader
The company's revenue leads the industry, with the latest annual revenue totaling USD 637.96B.
High Growth
The company's revenue has grown steadily over the past 3 years, averaging 24.12% year-on-year.
Undervalued
The company’s latest PE is 32.82, at a low 3-year percentile range.
Institutional Buying
The latest institutional holdings are 7.13B shares, increasing 0.43% quarter-over-quarter.
Held by Private Capital
Star Investor Private Capital holds 13.09K shares of this stock.
Analyst Rating
Based on
71
analysts
Buy
Current Rating
291.280
Target Price
+17.75%
Upside Space
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.
Financial Health
Currency: USD Updated: 2026-01-14The current financial score of Amazon.com Inc is 7.42, ranking 10 out of 27 in the Diversified Retail industry. Its financial status is stable, and its operating efficiency is average. Its latest quarterly revenue reached 180.17B, representing a year-over-year increase of 13.40%, while its net profit experienced a year-over-year increase of 38.22%.
Score
Financials
7.40
Key Metrics
Cash and cash equivalents
Total assets
Total liabilities
Free cash flow
Relevant data have not been disclosed by the company yet.
Quality of Earnings
7.55
Operational Efficiency
7.50
Growth Potential
7.50
Shareholder Returns
7.17
Amazon.com Inc's Company Valuation
Currency: USD Updated: 2026-01-14The current valuation score of Amazon.com Inc is 8.18, ranking 6 out of 27 in the Diversified Retail industry. Its current P/E ratio is 32.82, which is 844.29% below the recent high of 309.95 and 1387.64% above the recent low of -422.65.
Score
Valuation Dimensions
P/E
P/B
P/S
P/CF
Industry Ranking 9/27
Relevant data have not been disclosed by the company yet.
Earnings Forecast
Currency: USD Updated: 2026-01-14The current earnings forecast score of Amazon.com Inc is 8.45, ranking 2 out of 27 in the Diversified Retail industry. The average price target is 297.73, with a high of 360.00 and a low of 227.10.
Score
Support & Resistance
Relevant data have not been disclosed by the company yet.
Analyst Rating
Based on
71
analysts
Buy
Current Rating
291.280
Target Price
+17.75%
Upside Space
Strong Buy
Buy
Hold
Sell
Strong Sell
Peer Comparison
15
Total
14
Median
19
Average
Company name
Ratings
Analysts
Amazon.com Inc
AMZN
71
JD.Com Inc
JD
36
Wayfair Inc
W
35
ETSY Inc
ETSY
34
Five Below Inc
FIVE
26
Coupang Inc
CPNG
15
1
2
3
Financial Forecasting
EPS
Revenue
Net Profit
EBIT
Relevant data have not been disclosed by the company yet.
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.
Price Momentum
Currency: USD Updated: 2026-01-14The current price momentum score of Amazon.com Inc is 8.89, ranking 13 out of 27 in the Diversified Retail industry. Currently, the stock price is trading between the resistance level at 250.06 and the support level at 222.11, making it suitable for range-bound swing trading.
Score
Support & Resistance
Relevant data have not been disclosed by the company yet.
Indicators
The Indicators feature provides value and direction analysis for various instruments under a selection of technical indicators, together with a technical summary.
This feature includes nine of the commonly used technical indicators: MACD, RSI, KDJ, StochRSI, ATR, CCI, WR, TRIX and MA. You may also adjust the timeframe depending on your needs.
Please note that technical analysis is only part of investment reference, and there is no absolute standard for using numerical values to assess direction. The results are for reference only, and we are not responsible for the accuracy of the indicator calculations and summaries.
Moving Average
Indicators
Value
Direction
MA5
243.878
Sell
MA10
239.226
Sell
MA20
234.014
Buy
MA50
233.888
Buy
MA100
229.690
Buy
MA200
218.749
Buy
Institutional Confidence
Currency: USD Updated: 2026-01-14The current institutional shareholding score of Amazon.com Inc is 5.00, ranking 18 out of 27 in the Diversified Retail industry. The latest institutional shareholding proportion is 66.64%, representing a quarter-over-quarter increase of 0.57%. The largest institutional shareholder is The Vanguard, holding a total of 845.95M shares, representing 7.91% of shares outstanding, with 1.44% increase in holdings.
Score
Institutional Shareholding
Relevant data have not been disclosed by the company yet.
Shareholder Activity
Name
Shares Held
Chg %
Bezos (Jeffrey P)
BlackRock Institutional Trust Company, N.A.
State Street Investment Management (US)
Fidelity Management & Research Company LLC
Geode Capital Management, L.L.C.
Norges Bank Investment Management (NBIM)
JP Morgan Asset Management
Capital Research Global Investors
1
2
Risk Assessment
Currency: USD Updated: 2026-01-14The U.S. Dollar Index is currently in a neutral state, which has a neutral effect on the Diversified Retail domestic-focused industry. The Dollar Index (DXY) measures the value of the U.S. dollar against a basket of major currencies, including the euro, yen, pound sterling, Canadian dollar, Swedish krona, and Swiss franc. The current risk assessment score of Amazon.com Inc is 7.54, ranking 9 out of 27 in the Diversified Retail industry. The company's beta value is 1.38. This indicates that the stock tends to outperform the index during upward trending markets but experiences larger declines during downward trending markets. Amazon.com Inc’s latest ESG disclosure is at an average level in the Diversified Retail industry, showing no material impact on overall risk.
Score
Beta vs S&P 500 index
1.38
VaR
+3.28%
240-Day Maximum Drawdown
+30.88%
240-Day Volatility
+38.29%
Return
Best Daily Return
60 days
+9.58%
120 days
+9.58%
5 years
+13.54%
Worst Daily Return
60 days
-4.43%
120 days
-8.27%
5 years
-14.05%
Sharpe Ratio
60 days
+1.38
120 days
+0.39
5 years
+0.40
Risk Assessment
Maximum Drawdown
240 days
+30.88%
3 years
+30.88%
5 years
+56.15%
Return-to-Drawdown Ratio
240 days
+0.03
3 years
+1.69
5 years
+0.17
Skewness
240 days
+0.58
3 years
+0.30
5 years
+0.14
Volatility
Realised Volatility
240 days
+38.29%
5 years
+36.85%
Standardised True Range
240 days
+2.50%
5 years
+1.91%
Downside Risk-Adjusted Return
120 days
+55.86%
240 days
+55.86%
Maximum Daily Upside Volatility
60 days
+30.82%
Maximum Daily Downside Volatility
60 days
+30.24%
Liquidity
Average Turnover Rate
60 days
+0.39%
120 days
+0.43%
5 years
--
Turnover Deviation
20 days
-4.62%
60 days
-4.90%
120 days
+4.98%
Peer Comparison
Diversified Retail
Amazon.com Inc
AMZN
7.80 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Ollie's Bargain Outlet Holdings Inc
OLLI
8.20 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
TJX Companies Inc
TJX
8.16 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
Dollar General Corp
DG
8.13 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
PriceSmart Inc
PSMT
8.10 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
BJ's Wholesale Club Holdings Inc
BJ
8.03 /10
Score
Financial Health
Valuation Dimensions
Earnings Forecast
Price Momentum
Institutional Confidence
Risk Assessment
View more
FAQs
How does TradingKey generate the Stock Score of Amazon.com Inc?
The TradingKey Stock Score provides a comprehensive assessment of Amazon.com Inc based on 34 indicators derived from over 100 underlying data points. These indicators are categorised into six key dimensions: financial health, company profile, earnings forecasts, price momentum, institutional confidence, and risk assessment, collectively providing investors with a thorough analysis of Amazon.com Inc’s performance and outlook.
How do we generate the financial health score of Amazon.com Inc?
To generate the financial health score of Amazon.com Inc, we analyse various key financial indicators across several core dimensions, including financial fundamentals, earnings quality, operational efficiency, growth potential, and shareholder returns. By integrating these comprehensive data, the financial health score not only reflects Amazon.com Inc's overall stability, operational efficiency, and growth potential but also captures the investment returns delivered to shareholders. This score aims to support rational decision-making for investors and other stakeholders. A higher score indicates a better financial health of Amazon.com Inc.
How do we generate the company valuation score of Amazon.com Inc?
To generate the company valuation score of Amazon.com Inc, we use several key financial ratios, including P/E, P/B, P/S, and P/CF. These metrics compare Amazon.com Inc’s market value to its earnings, assets, sales, and cash flow, serving as core indicators for assessing company value. By analysing these ratios in an all-round manner, the valuation score reflects not only the market’s current perception of Amazon.com Inc’s value but also its future profitability and growth potential, thereby supporting more informed investment decisions. A higher score indicates a fairer valuation of Amazon.com Inc.
How do we generate the earnings forecast score of Amazon.com Inc?
To calculate the earnings forecast score of Amazon.com Inc, we consider various key indicators such as analyst ratings, financial forecasts, support and resistance levels, and peer comparisons:Current ratings and price targets directly reflect analysts’ expectations, while the upside space indicates their views on the stock’s growth potential.Financial metrics like earnings per share (EPS), revenue, net income, and earnings before interest and taxes (EBIT) are core measures for assessing profitability.By analysing the high, median, and low ranges of the target price, we can identify price trends and determine key support and resistance levels.Comparing these indicators against peers provides context for the stock’s performance and helps
anchor more realistic expectations.These factors together form a comprehensive earnings forecast score that accurately reflects the stock’s expected financial performance and growth potential. A higher score suggests that analysts have a more optimistic outlook on Amazon.com Inc’s future.
How do we generate the price momentum score of Amazon.com Inc?
When generating the price momentum score for Amazon.com Inc, we examine momentum indicators including support and resistance levels as well as volume metrics.Support levels represent price points where buying interest is strong enough to prevent further declines, while resistance levels indicate prices where selling pressure may hinder upward movement. By analysing typical price volume alongside total volume, we assess overall market activity and liquidity. These indicators help identify price trends and potential shifts, enabling more accurate predictions of future earnings.This comprehensive approach can reflect market sentiment and enable rational forecasts of Amazon.com Inc’s prices. A higher score indicates a more stable short-term price trend for Amazon.com Inc.
How do we generate the institutional confidence score of Amazon.com Inc?
To generate the institutional confidence score of Amazon.com Inc, we analyse both the proportion of shares held by institutions and the number of shares they own. A higher institutional ownership percentage indicates strong confidence of professional investors, which is generally a positive signal about Amazon.com Inc’s potential. By examining the number of shares held, we gain deeper insight into institutions’ commitment and attitude toward the stock, as institutional investors typically conduct thorough analysis before making investment decisions. Understanding institutional confidence helps us refine earnings forecasts and provides a more reliable perspective on the company’s future performance and market stability. A higher score indicates greater institutional endorsement of Amazon.com Inc.
How do we generate the risk management score of Amazon.com Inc?
To assess the risk management score of Amazon.com Inc, we examine multiple key indicators related to returns, risk, volatility, and liquidity.The highest and lowest daily returns reflect the potential size of gains and losses, while the Sharpe ratio measures risk-adjusted return performance. On the risk side, we analyse maximum drawdown and the return-to-drawdown ratio to identify extreme loss scenarios. Skewness helps assess the distribution of returns and whether performance may be biased. Volatility indicators—such as realised volatility and standardised true range—reveal price fluctuations. Downside risk-adjusted returns provide insight into potential losses and gains. Lastly, liquidity metrics like average turnover rate and turnover deviation indicate how actively the stock is traded.These indicators together provide a multi-dimensional understanding of Amazon.com Inc’s risk-return profile, serving as core factors of the risk management score. A higher score indicates lower risk on the side of Amazon.com Inc.
