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Amazon.com Inc

AMZN
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234.110USD
+1.320+0.57%
Close 06/23, 16:00ETQuotes delayed by 15 min
2.52TMarket Cap
27.58P/E TTM

TradingKey Stock Score of Amazon.com Inc

Currency: USD Updated: 2026-06-23

Key Insights

Amazon.com Inc's fundamentals are relatively healthy, and its growth potential is high.Its valuation is considered fairly valued, ranking 15 out of 27 in the Diversified Retail industry.Institutional ownership is very high.Over the past month, multiple analysts have rated it as Buy, with the highest price target at 309.24.In the medium term, the stock price is expected to trend up.Despite a weak stock market performance over the past month, the company shows strong fundamentals and technicals.The stock price is trading sideways between the support and resistance levels, making it suitable for range-bound swing trading.

Amazon.com Inc's Score

Industry at a Glance

Industry Ranking
15 / 27
Overall Ranking
166 / 4573
Industry
Diversified Retail

Support & Resistance

Relevant data have not been disclosed by the company yet.

Score Analysis

Current score
Previous score

Media Coverage

Last 24 hours
Coverage Level

90°C
Very Low
Very High
Negative

Amazon.com Inc Highlights

StrengthsRisks

Operating as Amazon, Amazon.com, Inc. stands as an American multinational tech firm specializing in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevue, Washington, the company initially launched as an online bookstore but progressively expanded its offerings to include diverse product categories, earning the moniker "The Everything Store". Today, Amazon is recognized as one of the Big Five U.S. technology giants, alongside Alphabet, Apple, Meta, and Microsoft.


The company manages numerous subsidiaries, including Amazon Web Services (AWS) for cloud computing, Zoox (self-driving vehicle division), Kuiper Systems (satellite internet provider), and Amazon Lab126 (computer hardware R&D). Other key subsidiaries include Ring, Twitch, IMDb, and Whole Foods Market, whose 2017 acquisition for US$13.4 billion significantly bolstered Amazon’s physical retail presence. The company distributes downloadable and streaming content via Amazon Prime Video, MGM+, Amazon Music, Twitch, Audible, and Wondery. Through Amazon Publishing, it publishes books; Amazon MGM Studios (including the 2022-acquired Metro-Goldwyn-Mayer) produces/distributes film/TV content; Brilliance Audio and Audible specialize in audiobook production/distribution. Amazon also manufactures consumer electronics, notably Kindle e-readers, Echo devices, Fire tablets, and Fire TVs.


Renowned for disrupting industries through technological innovation and aggressive profit reinvestment in capital expenditures, Amazon is, as of 2023, the world’s largest online retailer, marketplace, smart speaker provider, AWS cloud service, Twitch live-streaming platform, and revenue/market share-leading internet company. In 2021, it overtook Walmart as the top global retailer outside China, propelled by its Amazon Prime subscription service (200 million worldwide subscribers).


As of 2024, it ranks as the second-largest private employer in the U.S., the second-largest global and U.S. firm by revenue, the 12th-most visited website globally (84% U.S. traffic), and the global R&D leader (US$73 billion spent in 2022). Criticisms of Amazon include surveillance partnerships, poor labor conditions, anti-union efforts, environmental impact, anti-competitive practices, censorship issues, and exploitative treatment of small businesses/suppliers.

Industry Leader
The company's revenue leads the industry, with the latest annual revenue totaling USD 716.92B.
High Growth
The company's revenue has grown steadily over the past 3 years, averaging 24.73% year-on-year.
High Profit Growth
The company's net income leads the industry, with the latest annual income totaling USD 716.92B.
Undervalued
The company’s latest PE is 27.58, at a low 3-year percentile range.
Institutional Buying
The latest institutional holdings are 7.22B shares, increasing 0.92% quarter-over-quarter.
Held by Daniel Loeb
Star Investor Daniel Loeb holds 1.49M shares of this stock.

Analyst Rating

Based on 70 analysts
Buy
Current Rating
309.242
Target Price
+32.84%
Upside Space
Data disclaimer: Analyst ratings and target prices are provided by LSEG for informational purposes only and do not constitute investment advice.

FAQs

How does TradingKey generate the Stock Score of Amazon.com Inc?

The TradingKey Stock Score provides a comprehensive assessment of Amazon.com Inc based on 34 indicators derived from over 100 underlying data points.
These indicators are categorised into six key dimensions: financial health, company profile, earnings forecasts, price momentum, institutional confidence, and risk assessment, collectively providing investors with a thorough analysis of Amazon.com Inc’s performance and outlook.

How do we generate the financial health score of Amazon.com Inc?

To generate the financial health score of Amazon.com Inc, we analyse various key financial indicators across several core dimensions, including financial fundamentals, earnings quality, operational efficiency, growth potential, and shareholder returns.
By integrating these comprehensive data, the financial health score not only reflects Amazon.com Inc's overall stability, operational efficiency, and growth potential but also captures the investment returns delivered to shareholders. This score aims to support rational decision-making for investors and other stakeholders. A higher score indicates a better financial health of Amazon.com Inc.

How do we generate the company valuation score of Amazon.com Inc?

To generate the company valuation score of Amazon.com Inc, we use several key financial ratios, including P/E, P/B, P/S, and P/CF. These metrics compare Amazon.com Inc’s market value to its earnings, assets, sales, and cash flow, serving as core indicators for assessing company value.
By analysing these ratios in an all-round manner, the valuation score reflects not only the market’s current perception of Amazon.com Inc’s value but also its future profitability and growth potential, thereby supporting more informed investment decisions. A higher score indicates a fairer valuation of Amazon.com Inc.

How do we generate the earnings forecast score of Amazon.com Inc?

To calculate the earnings forecast score of Amazon.com Inc, we consider various key indicators such as analyst ratings, financial forecasts, support and resistance levels, and peer comparisons:
Current ratings and price targets directly reflect analysts’ expectations, while the upside space indicates their views on the stock’s growth potential.
Financial metrics like earnings per share (EPS), revenue, net income, and earnings before interest and taxes (EBIT) are core measures for assessing profitability.
By analysing the high, median, and low ranges of the target price, we can identify price trends and determine key support and resistance levels.
Comparing these indicators against peers provides context for the stock’s performance and helps anchor more realistic expectations.
These factors together form a comprehensive earnings forecast score that accurately reflects the stock’s expected financial performance and growth potential. A higher score suggests that analysts have a more optimistic outlook on Amazon.com Inc’s future.

How do we generate the price momentum score of Amazon.com Inc?

When generating the price momentum score for Amazon.com Inc, we examine momentum indicators including support and resistance levels as well as volume metrics.
Support levels represent price points where buying interest is strong enough to prevent further declines, while resistance levels indicate prices where selling pressure may hinder upward movement. By analysing typical price volume alongside total volume, we assess overall market activity and liquidity. These indicators help identify price trends and potential shifts, enabling more accurate predictions of future earnings.
This comprehensive approach can reflect market sentiment and enable rational forecasts of Amazon.com Inc’s prices. A higher score indicates a more stable short-term price trend for Amazon.com Inc.

How do we generate the institutional confidence score of Amazon.com Inc?

To generate the institutional confidence score of Amazon.com Inc, we analyse both the proportion of shares held by institutions and the number of shares they own. A higher institutional ownership percentage indicates strong confidence of professional investors, which is generally a positive signal about Amazon.com Inc’s potential. By examining the number of shares held, we gain deeper insight into institutions’ commitment and attitude toward the stock, as institutional investors typically conduct thorough analysis before making investment decisions. Understanding institutional confidence helps us refine earnings forecasts and provides a more reliable perspective on the company’s future performance and market stability. A higher score indicates greater institutional endorsement of Amazon.com Inc.

How do we generate the risk management score of Amazon.com Inc?

To assess the risk management score of Amazon.com Inc, we examine multiple key indicators related to returns, risk, volatility, and liquidity.
The highest and lowest daily returns reflect the potential size of gains and losses, while the Sharpe ratio measures risk-adjusted return performance. On the risk side, we analyse maximum drawdown and the return-to-drawdown ratio to identify extreme loss scenarios. Skewness helps assess the distribution of returns and whether performance may be biased. Volatility indicators—such as realised volatility and standardised true range—reveal price fluctuations. Downside risk-adjusted returns provide insight into potential losses and gains. Lastly, liquidity metrics like average turnover rate and turnover deviation indicate how actively the stock is traded.
These indicators together provide a multi-dimensional understanding of Amazon.com Inc’s risk-return profile, serving as core factors of the risk management score. A higher score indicates lower risk on the side of Amazon.com Inc.
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