Lululemon Is Trading at a Discount. Is It a Buy?
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Lululemon's stock has declined 59% from its peak due to slowing U.S. demand and business model execution issues, despite strong Q3 2025 results (revenue $2.6B, EPS $2.59) and high gross margins (55.6%). Tariffs and reduced U.S. consumer sentiment impacted operating margins to 17%. While China sales surged 46%, U.S. sales dropped 3%. The stock's low P/E (11.84 forward, 13.35 current) suggests current pricing may be overly pessimistic. Investors should expect volatility and patience is required as U.S. sales recover and margins stabilize, though the brand's premium positioning remains an anchor.
TradingKey - The stock price for Lululemon has gone from performing very well to declining steeply, all within a very short period of time.
The price of Lululemon (LULU) stock increased by 764% from the previous ten years. However, since reaching its highest point, Lululemon's stock has declined 59%, primarily due to a slowdown in U.S. consumers' demand and problems with executing its business model.
While these value losses are difficult for shareholders to absorb, they also provide contrarian investors with an opportunity to look at some areas of Lululemon that are still performing well and other areas that will take time to fix/improve.
Brand and Margins Still Anchor the Lululemon Investment Case
For the fiscal third quarter of 2025, ending on November 2, the most current report shows that revenue was $2.6 billion and earnings per share were $2.59, beating analysts' expectations by a significant margin.
Lululemon's position as a premium brand continues to produce significant revenues, having achieved gross margins of 55.6% and operating margins of 17% in its most recent quarter, although it faced significant headwinds due to tariffs.
The compression of Lululemon's operating profit (from 20.5% for the prior year to 17%) can be attributed to the surge in tariffs and to a reduction in consumer demand within the United States, which is affecting their overall profitability.
A key component of Lululemon's competitive advantage is its ability to differentiate itself based on the distinctive characteristics of its brand. By utilizing high-quality materials in its products, such as premium fabrics and quality fits, Lululemon maintains fairly priced raw material costs compared with its higher-priced competitors. As a result of this differentiation feature, customers are willing to pay in excess of $100 for women's pants.
Lululemon also maintains a very limited number of distributor relationships through third-party dealers and works with its distributors to manage its distribution channels.
Recent softness indicates that the assortments offered in the united states isn't consistent with what some of these brands offer, although their respective franchises still rank among the best in apparel/retail.
What Drives the Lululemon Share Price
Q3 results show a strong performance of +7% year over year, but they can't tell the whole story without comparison between China (up 46%) and the USA (down 3%).
While China has seen explosive sales growth based on demand for lululemon's product offerings as well as store openings in new districts, domestic (US) sales have dropped again in Q3 (3% decrease from last year), continuing a trend of declining overall sales in the previous two quarters — attributed primarily to poor consumer sentiment and lack of innovative product offerings among many other contributing factors related to the current economic climate.
Since Lululemon's domestic (US) revenue still represents the majority of total sales and extra focus is being given to generating profits from this geographical region, positive trends in the US consumer demand will have a significant impact on overall company performance, as well as building trust within the investor community and strengthening Lululemon's stock price.
What’s Priced into Lululemon Stock Now
Lululemon athletica (LULU) shares have dropped significantly in recent months because of slowing revenue growth and an upcoming leadership transition.
After many years of outperformance, the stock, which has dropped 22% over the past month.
The initial shocks of these two factors appear to be behind the company and may now offer price opportunities for long-term holding.
Currently, Lululemon has shares priced too low relative to its future earnings (forward P/E = 13.35) and its historical P/E (11.84). In general, stocks that trade at low PEs usually reset their PE back to the long-term average (3 to 5+ years).
It could take considerable time and execution by the company before investors can once again realise value from their investment, which is why long-term holders of this stock may have to be patient before receiving returns.
As such, it looks to me that Lululemon's financial results will be transitioning from very high levels of growth for the last 5 years to more moderate levels of growth over the next 3 to 4 years.
Lululemon will see 21.5% CAGR in revenue from fiscal year 2019 through fiscal year 2024, whereas the consensus of analysts now forecasts revenue CAGRs of only 4.5% from fiscal year 2024 through fiscal year 2027.
Additionally, the upcoming CEO succession (Calvin McDonald is set to vacate the CEO role at the firm on January 30, 2023) could potentially negatively impact Lululemon's revenues. Based on the aforementioned points, investors should expect ongoing volatility and delays in repairing Lululemon's profit margins and recovering U.S. sales.
While Lululemon is still growing at faster rates than many other retail companies presently, until the company's sales growth stabilizes and begins to move back towards longer-term historical patterns, investors should be patient in their investment in the company.
Could Lululemon Make You a Multimillionaire?
After a decade of a 764% increase, the thought of high potential profits can be very exciting, but should be handled with more reasonable analytical investing methods.
In a 10-year positive case with a Lululemon stock price appreciation of 5 times, or a 17.5% annual return on your investment, the amount needed to be invested now to have a value of $2,000,000 in 2035 would be approximately $400,000.
This amount is well over what the majority of retail investors should be allocating to any one stock. Therefore, you should not be viewing Lululemon as your lottery ticket for instant gratification in getting rich.
This has the potential to be a strong candidate for further investigation. The brand continues to be strong as a whole, revenue continues to grow, China continues to grow rapidly, and the market value has a lot of pessimistic sentiment included in it.
However, demand in the U.S. has been weak, tariffs have impacted margins negatively, new products are in need of improvement, and competition is great at both upper and lower ends of the market. These conflicting factors are what caused the stock price to drop 59% from its peak in late 2023 to its current level.
Can Lululemon Reclaim Its Former Growth Trajectory?
Lululemon's share price relies on three factors: sales recovering in the United States, margin changes as pressure from tariffs goes down, or pricing/mix improvements offsetting higher prices, and whether China can maintain strong sales when it opens new stores.
With expectations lowered -- shown in an 11.84 p/e ratio and 13.35 forward p/e ratio -- any positive surprises will help drive the price up.
Lululemon won't create millionaires by itself, but if you can be patient for a while through the ups and downs of the stock market, then assessing the premium brand with a low multiple is worth doing.
