Global Crypto Treasury Boom: Which Companies and Tokens Are Becoming Investor Favorites?
Introduction
TradingKey - On March 2, 2025, U.S. President Donald Trump announced the inclusion of BTC, ETH, XRP, SOL, and ADA in America’s Strategic Crypto Reserve, triggering a wave of corporate crypto adoption. This move reshaped how companies manage their balance sheets — turning crypto from speculative assets into reserve tools, yield engines, and valuation drivers.
This “Crypto Treasury Revolution” is now bridging traditional finance and digital assets, and this guide breaks down the key players, trending tokens, and emerging investment opportunities.
What Is a Crypto Treasury?
A Crypto Treasury refers to a company allocating idle or raised capital to purchase cryptocurrencies, integrating them into its balance sheet as reserve assets or yield-generating tools.
Companies adopt crypto treasuries to:
- Hedge against inflation
- Enhance capital appreciation
- Signal innovation and brand strength
The trend began in 2015 with Blockstream holding 17,000 BTC. In 2020, Strategy (formerly MicroStrategy) made headlines by converting its treasury into Bitcoin, followed by Tesla, Block, and Metaplanet.
Which Companies Are Building Crypto Treasuries?
As of July 30, 2025, over 50 publicly listed companies across 11 countries hold crypto assets:
Region | Representative Companies |
United States | Strategy(MSTR), MARA Holdings(MARA), Tesla, Coinbase, Bitmine Immersion, Trump Media, Block, Riot Platforms, Galaxy Digital, GameStop |
Canada | Hut 8 Mining, Hive Digital, DMG Blockchain, Neptune Digital, BIGG Digital Assets |
Japan | Metaplanet, NEXON |
Germany | Bitcoin Group SE, Advanced Bitcoin Technologies AG |
United Kingdom | The Smarter Web Company, KR1 |
France | The Blockchain Group |
Ireland | Phoenix Digital Assets PLC |
Thailand | Jasmine International PCL, The Brooker Group |
Australia | DigitalX |
Hong Kong | Boyaa Interactive International Limited |
Mainland China | Nano Labs, Intchains, Next Technology Holding |
Which Tokens Are Being Held in Corporate Treasuries?
Token | Representative Holders |
BTC | Strategy (607K), MARA (50K), Trump Media (18K), Riot (19K) |
ETH | Bitmine Immersion (625K), SharpLink Gaming (438K), Coinbase (137K), Bit Digital (120K) |
SOL | Upexi (1.9M), DeFi Development Corp (181K), Lion Group (66K) |
XRP | VivoPower, Webus, Trident, Nature’s Miracle |
BNB | Nano Labs (128K), Liminatus Pharma, Windtree Therapeutics |
TRX | Tron Inc. (365M) |
DOGE | Bit Origin (40.5M), ATIF Holdings, Thumzup Media Corporation, Dogecoin Cash |
LTC | Thumzup Media, MEI Pharma |
HBAR | Immutable Holdings |
Kingsway Capital | |
HYPE | Lion Group Holding (128k) |
SUI | Lion Group Holding（1m） |
NFT | GameSquare（CryptoPunk #5577） |
BTC and ETH dominate, but SOL, XRP, and BNB are gaining traction due to their unique use cases and institutional interest.
Top Tokens & Companies to Watch
Top 5 Crypto Assets for Treasury Allocation
Token | Highlights | Ideal For |
BTC | Largest market cap, ETF-listed, inflation hedge | Long-term holders, institutions |
ETH | Smart contracts, staking yield, RWA adoption | Developers, DeFi/NFT users |
SOL | High-speed chain, active gaming/NFT ecosystem | Tech enthusiasts, gamers |
XRP | Cross-border payments, regulatory clarity | Banks, conservative investors |
BNB | Binance ecosystem, burn mechanism, active chain | Traders, Binance users |
Top Companies by Token Holdings
- Strategy (MSTR): Largest BTC holder globally
- Bitmine Immersion: Largest ETH holder
- SharpLink Gaming: Rapid ETH accumulation, staking strategy
- Nano Labs: Leading BNB treasury strategy
- Tron Inc.: Dominant TRX holder
Companies holding SOL, XRP, and LTC are still emerging, with rankings shifting rapidly.
Conclusion
From Strategy to SharpLink, crypto holdings are no longer speculative — they’re central to balance sheet innovation and valuation narratives.From BTC to SOL, digital assets are evolving into legitimate reserve instruments, and the crypto treasury boom is becoming a defining trend in global capital markets. Those who understand this “dual game” — crypto as both asset and narrative — will be best positioned to ride the next wave of value creation.
