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Netflix rises; hikes prices for US customers

ReutersMar 26, 2026 8:02 PM

Netflix's NFLX.O shares are up 1.5% at $93.68

Co announced a price hike for U.S. subscribers by $2 a month for its standard and premium plans to $19.99 and $26.99, respectively, and by $1 for ad-supported plan to $8.99, according to reports

NFLX last raised prices in January last year

U.S. is NFLX's largest market

In February, NFLX walked away from a deal to buy Warner Bros Discovery WBD.O in a battle with Paramount Skydance PSKY.O

NFLX is down 0.5% YTD vs NASDAQ Composite Index's .IXIC 7.8% decrease

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