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Brown-Forman jumps after report of merger talks with Pernod Ricard

ReutersMar 26, 2026 5:07 PM

Shares of Jack Daniel's maker Brown-Forman BFb.N jump about 19% to $27.92

Brown-Forman and French spirits maker Pernod Ricard PERP.PA have held talks over a possible merger, a source familiar with the matter tells Reuters

Brown-Forman did not immediately respond to a Reuters request for comment

Pernod Ricard has a market capitalization of 16.06 billion euros ($18.53 billion), while Brown-Forman has a market value of $10.84 billion - data compiled by LSEG

BfB shares down 31% in 2025

($1 = 0.8669 euros)

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