UBS lowers Harley-Davidson's PT on lower shipment levels

UBS lowers Harley-Davidson's HOG.N price target on lower shipment levels and tariff impact in 2026

New PT at $19 from $27 earlier, representing 2.8% upside on stock's last close

Brokerage says co expects margin impact of incremental tariffs of $25 million in FY26

Adds that it also expects lower Harley-Davidson Financial Services (HDFS) earnings power in the short term

On Feb 10, HOG reported wider Q4 loss on slowing sales amid a broader consumer pullback on big-ticket purchases

Including session moves, shares down about 5.9% YTD