Booking Holdings falls after brokerages cut PT
ReutersFeb 23, 2026 3:33 PM
Shares of Booking Holdings BKNG.O down 6.5% to $3807 in morning trade after at least two brokerages cut PT on the online travel agency
Jefferies cuts PT to $4500 from $5600 "on lower peer valuation"; maintains "hold" rating
New PT still represents 10.45% upside to stock's last close
Says while BKNG offers peer-leading execution and free cash flow, it sees stock upside capped by a potential slowdown in room nights from normalizing end-market growth
Argus Research cuts PT to $4700 from $6400 "to reflect recent price activity"; maintains "buy"
New PT implies a 15.3% upside
Median PT of 39 brokerages covering the stock is $5967.50 - data compiled by LSEG
Including session moves, BKNG shares down 28.78% YTD
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