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Street View: Hilton poised for AI gains, premium travel demand rises

ReutersFeb 12, 2026 3:19 PM

Hilton Worldwide Holdings HLT.N beat fourth-quarter profit estimates, helped by strong demand for premium travel

However, co forecasts 2026 room revenue growth below Wall Street expectations, reflecting lower spending by budget-conscious travelers

Shares of HLT up 2.2% at $332.3

INCREASED ROOM DEMAND & POTENTIAL AI BENEFITS

Truist notes that although HLT expects customer segment to be its top performer in 2026, ahead of leisure and individual business travel, the bank believes it will actually be the weakest of the three segments

JP Morgan says HLT's experiential/physical-location based business is well positioned to benefit from AI

Argus Research says recovery in business and leisure travel will lead to increased room demand, along with unit expansion and higher management fees; estimates FY26/27 earnings per share of $9.30/$10.70

Brokerage

New PT

Old PT

Truist

$307

$253

JP Morgan

$350

$318

Argus Research

$380

$350

TD Cowen

$350

$330

Barclays

$350

$309

Wells Fargo

$373

$338

Mizuho

$321

$266

Deutsche Bank

$332

$299

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