Microsoft extends gains as OpenAI aims to test ads in ChatGPT
ReutersJan 16, 2026 7:23 PM
Microsoft's MSFT.O shares rise after OpenAI said it would start showing ads in ChatGPT to some U.S. users as part of efforts to ramp up revenue
MSFT is up 1.28% at $462.52 and is set to snap four straight sessions of losses
The ads will be tested with users on the company's free tier and the lower-priced Go plan that it is now expanding globally, OpenAI said on Friday. They will show up in the coming weeks and will be separate from the answers generated by ChatGPT
MSFT owns about 27% of OpenAI, which is reportedly valued at around $750 bln
Among 60 analysts covering MSFT, avg rating is "buy" and median PT is $630 - data compiled by LSEG
MSFT is down 4.3% YTD vs NASDAQ Composite Index's .IXIC 1.3% increase.
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