Barclays lifts PT on Hilton, Marriott over improved lodging outlook, cuts Hyatt
Barclays lifts price targets on hotel operators Hilton Worldwide HLT.N and Marriott International MAR.O but cuts PT on Hyatt Hotels H.N
Brokerage expects growth in the lodging industry to pick up in 2026, supported by major events such as the FIFA World Cup, easier comparisons and a firmer macro backdrop
Adds Marriott to guide steady room growth, with growing focus on better credit card economics that could outweigh its expansion plans next year
Says 2026 outlook remains cautiously optimistic, with modest forecast bumps and hotel operators sticking to a wait-and-watch stance
Wells Fargo hikes PT on all three companies
In 2025, MAR rose 11.2%, H gained 2.1% and HLT advanced 16.2%
Barclays PT change:
Companies | New PT | Old PT | Rating (Maintained) |
Hilton Worldwide | $309 | $297 | Overweight |
Hyatt Hotels | $198 | $200 | Overweight |
Marriott International | $320 | $276 | Equal-Weight |
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