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Truist cuts PT on Vail Resorts amid weak snowfall and soft demand

ReutersDec 29, 2025 12:53 PM

Truist Securities cuts PT on Vail Resorts MTN.N to $234 from $237, still a 50.1% upside to the stock's last close

Brokerage cites very weak early‑season snowfall in Colorado and Utah — the worst since 2017/18

Ski resort co is more resilient than in the 2017/18 weak‑snow season, helped by more revenue locked in through its season‑long ski pass, broader geographic diversification and better snowmaking, the brokerage says

The brokerage also points to soft demand signals, citing hotel booking data showing a 20% y/y drop in November reservations for the 2025/26 season and Placer.ai data indicating weak visitation across Vail’s U.S. and Colorado resorts

4 of 12 brokerages rate the stock "buy" or "strong buy", 7 "hold" and 1 "sell"; median PT is $169 - data compiled by LSEG

As of last close, MTN down 25.2% YTD

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