J.Jill down after annual net sales forecast below estimates

Shares of women's apparel retailer J.Jill JILL.N down about 12% at $14.57 in early trading

Company expects annual net sales to be down about 3% compared to analysts' estimate of a decline of 1% - data compiled by LSEG

Says forecast accounts for about $5 million in cost impact from tariffs based on tariff policies as of December 9

Expects Q4 adjusted EBITDA in the range of $3 million and $5 million owing to growing margin pressure, elevated promotions and higher cost of goods sold

JILL forecasts Q4 net sales between 5% and 7% fall vs estimates of 0.61% rise

Posts Q3 net sales of $150.5 million vs estimate of $149.8 million

As of last close, stock down 40% YTD