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Jack Daniel's maker Brown-Forman shares rise after Q2 sales beat

ReutersDec 4, 2025 3:01 PM

Shares of Jack Daniel's maker Brown-Forman BFb.N rise about 5% in early trading to $31.52

Tops Q2 net sales estimates on growth in travel retail channel and in key emerging markets

Q2 net sales of $1.04 billion vs $1.02 billion- data compiled by LSEG

Co reiterates expectation of annual organic net sales decline in the low-single digit range

Co continues to anticipate FY2026 to remain challenging, with limited visibility amid macro and geopolitical volatility, softer consumer demand, and weaker non-branded used-barrel sales

As of last close, shares down about 21% YTD

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