
Stifel upgrades Hoka parent Deckers Outdoor DECK.N to "buy" from "underweight"; reiterates PT of $117
Brokerage sees strong fundamentals, brand momentum and financial strength
"The re-rated multiple presents attractive valuation on prevailing estimates, and better understanding of the drivers for both HOKA and UGG give us greater confidence in estimates into FY27E," Stifel says
DECK's 29% vs peers' 20% shows strong efficiency as brokerage says 20%+ margins are sustainable unless revenue slows significantly
14 of the 27 brokerages rate stock "buy" or higher, 11 "hold" and two "sell"; median PT is $109.19 - data compiled by LSEG
As of last close, DECK stock down ~60.3% YTD