Nike up after co says to launch NikeSKIMS product line this week

** Shares of footwear giant Nike NKE.N up about 1% at $71.80 after co announces its NikeSKIMS product line will be available for sale online and in some stores from Sept 26

** NKE first announced in February it would launch a new women's activewear brand in the U.S. this Spring through a partnership with Kim Kardashian-owned shapewear label Skims

** The much-anticipated launch comes after a few months' del ; after the two companies said in June they were working to get the product right

** The launch comes as the footwear maker looks to regain some market share in the women's activewear category, from rivals such as Lululemon LULU.O as well as more upstart firms such as Alo Yoga

** As of last close, Nike shares down about 6% YTD