Apple slips, largely maintains prices for new iPhones, other devices

** Shares of Apple AAPL.O down 1.5% at $234.22

** Company largely maintains prices of devices, eliminating lower-end 128 GB iPhone variants

** Prices seem to be reasonable given the ongoing macroeconomic challenges around the world - PP Foresights analyst Paolo Pescatore

** Apple launches a new, slimmer iPhone "Air" model with a "high density battery" and a brand new processor

** Company launches new iPhone 17 model and Pro versions of the phone having liquid cooling for the first time

** AAPL also launches new versions of the Airpods Pro, and Apple Watch devices

** Up to last close, stock down ~5% this year