Beyond changes name, reclaims ticker symbol 'BBBY', shares rise

ReutersAug 18, 2025 2:22 PM

Shares of e-commerce company Beyond BYON.N up ~4% at $9.18 in early trading

Co says it will change corporate name to Bed Bath & Beyond and its common stock will begin trading under ticker symbol "BBBY" on NYSE, effective August 29 after markets open

Adds, Bed Bath & Beyond's comeback is underway with its first store conversion in Nashville, Tennessee, which saw improving revenue growth

Co says it plans to convert additional Kirkland's locations into small to midsize format Bed Bath & Beyond and buybuy BABY stores

Up to last close, stock was up nearly 80% YTD

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