** Shares of e-commerce firm eBay EBAY.O rise 1.1% to $77.12
** Brokerage Baird raises EBAY's PT to $80 from $75
** EBAY is likely benefiting from some pull-forward in spending ahead of higher tariffs, solid trends over Easter and Father's Day, and its overall value orientation - brokerage
** Baird expects EBAY to benefit from a broader range of horizontal marketplace tools for buyers and sellers that should increase listings and drive more conversions
** Expanding focus categories to include U.S. pre-owned apparel could help accelerate volume in one of the larger e-commerce verticals, Baird says
** EBAY has risen 23.2% YTD, as of last close