Tesla shares rise premarket as robo-taxis take the wheel

Tesla TSLA.O rises 1.4% to $326.6 premarket

On Sunday, co deployed ~10 self-driving taxis in Austin, Texas, marking its first paid rides without a human driver

Tesla has showcased its 'self-drive' prowess with the launch of the robo-taxi service; there are high hopes riding on this technology given Tesla’s challenges elsewhere, said Matt Britzman, senior equity analyst at Hargreaves Lansdown

But it comes as other players are entering the market, and there are still regulatory issues to overcome, analyst adds

TSLA rated "hold" on avg; median PT is $300, per data compiled by LSEG

YTD, TSLA down 20.23%