Publicis and WPP drop after WSJ report on Meta's automated AI ad system

Shares of adland's leaders Publicis PUBP.PA and WPP WPP.L drop around 4% each after the Wall Street Journal reported that Meta META.O will unveil a fully automated AI system for ad creation and targeting

Meta's new AI tool, designed to leverage real-time behavioural data from Facebook, Instagram, and WhatsApp, aims to simplify ad targeting for smaller businesses, potentially disrupting the market dominance of Publicis and WPP, both of which rely on AI-powered advertising solutions, WSJ reports citing people familiar with the matter

Publicis integrates Adobe's creative AI Firefly alongside predictive analytics derived from 2.3 billion profiles to enhance targeted marketing campaigns, while WPP uses AI through its WPP Open Platform to integrate creative and media