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Levi Strauss rises on sale of Dockers to Authentic Brands for $311 mln

ReutersMay 20, 2025 2:16 PM

Apparel maker Levi Strauss & Co's shares up ~2.8% at $18.07 after co says it will sell Dockers apparel brand to Reebok and Van Heusen owner Authentic Brands Group for $311 mln

Deal will help LEVI focus more on its flagship Levi's brand and Beyond Yoga activewear line

"The Dockers transaction further aligns our portfolio with our strategic priorities, focusing on our direct-to-consumer (DTC) first approach, growing our international presence and investing in opportunities across women's and denim lifestyle," Levi CEO Michelle Gass says

LEVI expects deal to be completed by end of July for U.S. and Canada operations, with remaining global operations closing by January 2026

Co says it plans to use $100 million of cash proceeds for share repurchases

YTD shares up ~2%

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