Kepler cuts BIC on tariffs and weak US demand headwinds, shares fall

Shares in Societe BIC BICP.PA fall 6% after Kepler Cheuvreux cut its rating to "hold" from "buy"

The broker expects the French stationery producer to post a weak Q1 hit by a slowdown in the U.S., significantly impacted by new tariffs particularly in its shaver and lighter divisions

It flags consumer anxiety and inflationary pressures as likely to weigh on demand even for non-discretionary products

Kepler cuts its 2025-2027 EPS forecasts for the company by 6%, and lowers its PT by 13.3% to 65 euros

The BIC shares touch their lowest price since mid-July and are heading for their biggest one-day drop since mid-June