Street View: General Mills to wield reinvestments to revive demand

General Mills GIS.N cut its annual forecasts on Wednesday, hit by choppy demand for salty snacks and pet food in North America amid competition from private-label rivals

Average rating of 21 is "hold" with a median PT of $65.50 - data compiled by LSEG

At least seven brokerages cut PT on stock

SPENDING MORE FOR GROWTH

TD Cowen ("hold", PT: $57) sees other food companies to follow GIS in taking a hit to profit to invest in price, marketing and improve value proposition for consumers, given co's reputation as a bellwether

Stifel ("buy", PT: $65) notes co's improving market share performance in categories where investments were made, and with broader investments into FY26 volume trends will improve sequentially

Mizuho ("neutral"; PT: $62) says forecast missed already reduced expectations and that macro pressures remain significant, despite signs of no further material inventory reductions

J.P. Morgan ("neutral", PT: $54) notes stock is already somewhat disliked by the buy side; sees more efficiencies, innovation offsetting price investments, tariff-driven inflation, and higher marketing