Morgan Stanley cuts Nike PT on uncertainty over turnaround strategy

Morgan Stanley cuts PT on Air Jordan maker Nike NKE.N to $72 from $74, cites uncertain impacts of strategic changes

Brokerage says turnaround remains in early-days, with strategy not entirely solidified

"The timeline to a potential P&L improvement is now highly uncertain with strategic changes laid out likely elongating an inflection beyond FY25," says brokerage

Says Nike's re-entry into wholesale and franchise life-cycle management makes co's P&L over the short- and long-term harder to predict

New PT is an over 2% downside to stock's last close

Nineteen of 38 brokerages rate stock "buy" or higher, 17 "hold", and 2 "sell"; median PT is $90 - data compiled by LSEG

NKE shares down nearly 3% YTD; they fell over 30% in 2024