
Shares of streaming platform Roku ROKU.O rise 1.3% to $93.61 in premarket trading
Jefferies upgrades to "hold" from "underperform"; raises PT to $100 from $55
Brokerage expects continued growth in FY25 driven by programmatic benefits and stronger data integration with partners like Yahoo and Google
Last week, co forecast annual revenue above Wall-St estimates
Analysts average rating is "hold", with a median PT of $104 - LSEG
As of last close, stock has risen ~24% YTD