BUZZ-Trump Media tumbles following presidential inauguration

Updates

Shares of Trump Media & Technology Group DJT.O down 9.3% at $36.46

Donald Trump returned as the U.S. president on Monday after taking the oath of office in the Capitol Rotunda

Retail traders had increased their purchases of Trump Media shares ahead of Inauguration Day with individual investors buying about $2 mln on Jan. 13 and 14 each, the highest since Nov. 14, according to Vanda Research

In the run up to the Nov. 5 U.S. election as well, retail traders ramped up their bets on DJT, the parent of Truth Social platform

*Last week, the stock hit its highest since the election in November

"Investors in Trump Media & Technology Group might have been taken aback by the new president's talking favorably about rival social media platform TikTok, implying it has been an effective way of reaching a large audience," says Dan Coatsworth, investment analyst at AJ Bell

"However, this is pure speculation. Fundamentally, shares in Trump Media & Technology have been highly volatile and this remains the case," says Coatsworth

In 2024, DJT stock had risen nearly 95%, while since the beginning of 2025, shares have jumped ~17%

(Reporting by Ananya Mariam Rajesh in Bengaluru)

((AnanyaMariam.Rajesh@thomsonreuters.com ; X: https://twitter.com/AnanyaMariam))