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Apple hires ex-Google executive to head AI marketing amid push to improve Siri

ReutersMar 27, 2026 5:38 PM

SAN FRANCISCO, March 27 (Reuters) - Apple AAPL.O on Friday said it has hired Lilian Rincon, who previously spent nearly a decade at Google overseeing its shopping and assistant products, as the vice president of product marketing for artificial intelligence, reporting to its marketing chief Greg “Joz” Joswiak.

The hire comes as Apple is readying an improved version of Siri, its virtual assistant, for release this year, rebuilt with technology from Alphabet's GOOGL.O Gemini AI model.

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