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Turkey's Hepsiburada Q4 revenue up 17.8%, net loss widens

ReutersFeb 26, 2026 10:09 PM


Overview

  • Turkish e-commerce platform's Q4 revenue rose 17.8% yr/yr

  • Net loss for Q4 widened to TRY 3,082.3 mln from TRY 875.8 mln in Q4 2024

  • Free cash flow increased by 79.3% to TRY 3,468.1 mln in Q4 2025


Outlook

  • Company to align reporting metrics with Kaspi definitions starting Q1 2026


Result Drivers

  • REVENUE GROWTH - Driven by 10.5% increase in GMV and strategic marketing initiatives

  • NET LOSS - Due to increased advertising and financial expenses related to credit card installments


Company press release: ID:nGNX11P2nH


Key Details

Metric

Beat/Miss

Actual

Consensus Estimate

Q4 Revenue

TRY 27.97 bln

Q4 Net Income

-TRY 3.08 bln

Q4 EBITDA

TRY 1.14 mln

Q4 Free Cash Flow

TRY 3.47 bln

Q4 GMV

TRY 85.3 bln


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