India's Reliance Retail to pilot search and discovery platform in multi-channel push

By Chandini Monnappa and Praveen Paramasivam

MUMBAI, Feb 16 (Reuters) - India's Reliance Industries RELI.NS retail unit is piloting a search-and-discovery platform in a bid to more closely integrate its store and online shopping experiences, a top executive said on Monday.

Reliance Retail is the country's largest retailer, operating 19,340 stores nationwide and selling everything from electronics and apparel to groceries to more than 349 million customers.

The company is piloting the platform at its apparel stores such as Trends and Yousta, and plans to roll it out at its retail chain Smart Bazaar later this year, said Damodar Mall, chief executive officer of Grocery Retail at Reliance Retail.

Customers can scan a QR code at stores to use the platform, which then helps them discover and search for products tailored to their preferences, Mall said on the sidelines of the Retail Leadership Summit in Mumbai.

He did not disclose an investment amount or other operational details for the new platform.

India's retail sector faces intensifying competition from online shopping platforms such as Amazon's AMZN.O India unit and Walmart WMT.N-backed Flipkart, while quick commerce firms such as Swiggy's SWIG.NS Instamart, Eternal's ETEA.NS Blinkit and Zepto have been eating up market share rapidly.

Reliance's online grocery delivery service JioMart expanded to compete in the 10-minute delivery segment in 2025.

Festive discounting, investment in hyperlocal delivery and a one-off impact from India's new labour code trimmed core margins at the retail business to 8% in the third quarter from 8.6% a year earlier.

The pace of change in India's retail sector remains intense, Mall said, though it is unfolding against the backdrop of a still-expanding consumption market, which allows room for shifts in market share without constraining overall growth, he added.