China's Scienjoy Q2 revenue, net income down

Overview

• Chinese live entertainment mobile streaming platform Scienjoy Q2 2025 revenue decreased due to fewer paying users in China

• Net income declined due to lower fair value of investment

• Gross margin improved to 18.2% from 17.3% despite revenue drop

Outlook

• Company plans to scale live streaming and AI Vista businesses

• Scienjoy focuses on global expansion to diversify revenue streams

• Company aims to enhance user experience with AI and big data

• Scienjoy to invest in content, technology, and global reach for growth

Result Drivers

• PAYING USERS DECLINE - Decrease in total revenues attributed to a decline in paying users due to competitive landscape in China's mobile live streaming market

• COST MANAGEMENT - Gross margin increased to 18.2% from 17.3% due to higher average revenue per paying user and lower revenue sharing fees

• INVESTMENT LOSS - Net income impacted by a RMB 13.7 mln decrease in the fair value of investment in a publicly traded company

Key Details

Press Release: ID:nPn6VFs5Ma