CRC’s employee benefits division BenefitMall rebrands as CRC Benefits
By Mia MacGregor
June 18 - (The Insurer) - CRC Group's employee benefits division BenefitMall has officially rebranded to CRC Benefits.
The rebrand introduces a new name, logo and refreshed visual identity, designed to strengthen brand unity across the company.
CRC acquired BenefitMall in 2022.
CRC Benefits offers a wholesale employee benefits platform, assisting retail partners in delivering group and individual solutions across medical, non-medical and stop-loss coverages for businesses of all sizes.
“Bringing our benefits business under the CRC brand simplifies our structure, strengthens our message, and reinforces our commitment to being the go-to growth partner for agencies nationwide,” said Neil Kessler, CEO of CRC Specialty + Benefits.
CRC in March announced a new structure under two divisions, Specialty + Benefits and Underwriting. This coincided with a rebrand intended to unify its operations and reinforce its position as a “pure-play, independent wholesale and underwriting industry leader.”
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