Ralph Lauren raises annual revenue forecast
Feb 6 (Reuters) - Ralph Lauren RL.N raised its annual revenue forecast on Thursday, betting on more younger shoppers picking up its spring collection of dresses, skinny cuffed trousers and floral dinner jackets.
Unlike European fashion houses LVMH LVMH.PA, Hugo Boss BOSSn.DE and Kering PRTP.PA, Ralph Lauren has enjoyed strong demand as efforts to invest in brands such as Polo and Purple Label helped pull in wealthy shoppers, especially from the younger demographic.
Ralph Lauren has also posted strong sales in China over the past nine quarters, as an e-commerce expansion on Douyin and the opening of full-price stores boosted demand for its clothing.
The company now expects 2025 revenue to increase between 6% and 7%, compared with its prior forecast for a 3% to 4% rise.
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