U.S. consumers spent $11.8 billion on Black Friday, says Adobe Analytics
ReutersNov 29, 2025 1:25 PM
Nov 29 (Reuters) - American shoppers spent a record $11.8 billion online on Black Friday, up 9.1% from last year, final data from Adobe Analytics showed.
Adobe Analytics expects shoppers to spend $5.5 billion on Saturday and $5.9 billion on Sunday, up 3.8% year-over-year and 5.4% year-over-year respectively.
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