丘吉尔唐斯 (CHDN) 2026年第三季度业绩电话会：EBITDA创纪录及资产出售进展

核心要点

• 丘吉尔唐斯公司（Churchill Downs Incorporated）公布第三季度净营收达创纪录的6.96亿美元，调整后EBITDA达创纪录的2.64亿美元。
• 2026年前九个月的自由现金流达到6.03亿美元，即每股8.59美元。截至本季度末，银行杠杆率为3.8倍。
• 该公司预计将在今年年底前完成九家全资拥有的区域博彩设施的交易。管理层计划利用出售收益偿还债务、回购股票并资助选定的高回报投资项目。
• 董事会批准了一项新的7.50亿美元股票回购计划。该公司在第三季度回购了超过4800万美元的股票，并在10月1日至10月27日期间又回购了7600万美元。
• 肯塔基州历史赛马机（HRM）设施录得创纪录的营收，调整后EBITDA同比增长10%。博彩业务部门的调整后EBITDA增长4%。
• 第153届肯塔基德比大赛（Kentucky Derby）的门票销售进度比上年同期快约25%，已售出分配票源的约40%。

关键财务数据

业务与运营表现

肯塔基德比大赛与丘吉尔唐斯赛马场

管理层将丘吉尔唐斯赛马场和肯塔基德比大赛定位为其更聚焦资产组合中的核心资产。该公司计划通过定价策略、高端贵宾接待、赞助合作、媒体互动及博彩下注产品来扩大“德比周”的影响力。

第153届德比大赛的需求保持强劲。门票销售额比去年同期增长约25%，已售出分配票源的约40%。管理层表示，鉴于需求强劲，公司正在保留部分票源，以便在销售周期的较后阶段释放。

Victory Run项目的建设仍在按计划推进，预算控制良好，预计在2028年德比大赛前完工。2027年德比大赛期间计划推出带有顶棚球场座位和升级配套设施的过渡性观赛区。完工后的项目将包括私人包厢、室内外餐饮区以及带顶棚的看台包厢。

丘吉尔唐斯公司还签署了一项多年期协议，使Visa成为丘吉尔唐斯赛马场和肯塔基德比大赛的首选支付合作伙伴。

纯种马锦标赛系列赛

纯种马锦标赛系列赛（Thoroughbred Championship Series）将于2027年肯塔基德比大赛时正式推出。其德比组（Derby Division）将在五个月内举办六场比赛，增加500万美元的奖金池。包含四场比赛的橡树组（Oaks Division）将提供100万美元的奖金池，其冠军将被邀请参加9月份的锦标赛总决赛。

管理层预计投注和门票收入将在早期做出贡献，而赞助、授权许可和媒体版权的变现将随着时间的推移逐步展开。公司认为，该系列赛事是将赛马内容从“德比周”延伸至长达五个月赛季的一种具备资本效率的高效方式。

历史赛马机（HRM）

受营收增长和严格成本控制的推动，肯塔基州HRM场馆录得创纪录的营收，调整后EBITDA增长10%。肯塔基州西南部和北部的设施实现双位数的调整后EBITDA增长，而路易斯维尔场馆表现同样强劲。

据管理层介绍，轮盘电子桌游（ETG）正在吸引新客户并重新激活非活跃的HRM玩家。丘吉尔唐斯公司计划在年底前后引入花旗骰（craps）ETG，并争取在2027年推出二十一点（blackjack）ETG。

在弗吉尼亚州，The Rose的每台机日均博彩总营收继续实现环比增长。弗吉尼亚州中部的设施面临来自彼得斯堡（Petersburg）临时赌场竞争的压力，并因自7月1日起实施的现场比赛日新税种而产生了约500万美元的费用。

该公司已获得县政府的最终批准，将柯林斯维尔（Collinsville）场馆迁移并扩大至靠近北卡罗来纳州边界的亨利县（Henry County）新址。计划中的设施将包含150台HRM。弗吉尼亚州的另外两次公投可能会支持再新建两家各有150台机器的场馆。

位于新罕布什尔州塞勒姆（Salem）的Rockingham Grand Casino仍按计划将于2027年中期开业。管理层预计将配置约800至850台HRM及老虎机、32张赌桌和一个大型活动中心。

TwinSpires

TwinSpires继续实现下注金额和调整后EBITDA的增长。新增产品包括Jackpot 8、Easy Bets、Paddock Pro AI和AI Race Preview。管理层计划进一步扩展面向消费者（D2C）和面向企业（B2B）的渠道分销。

区域博彩资产出售

丘吉尔唐斯公司正在单独挂牌出售九家全资拥有的区域博彩设施。管理层表示，该交易进程进展顺利，预计将在年底前签署交易协议，买方可能涉及多家机构。

全资拥有的区域博彩设施继续保持强劲表现，几乎所有设施的营收均实现同比增长。同店利润率与去年同期保持一致。

管理层展望

• 2026全年的维持性资本支出预计为9000万至1亿美元。
• 2026全年的项目资本支出预计为1.6亿至1.8亿美元。
• 2027年的项目资本支出预计在2亿至2.5亿美元之间。
• 预计截至年底银行杠杆率将维持在3.8倍至3.9倍左右，并在区域博彩资产出售完成后降至3.0倍以下。
• 季度股息将增长7%，标志着该公司连续第16年提高每股股息。派息预计于2027年1月5日进行。

风险与关注领域

• 较高利率和消费者不确定性可能会影响更广泛的并购（M&A）环境，但管理层表示区域博彩资产出售流程仍按计划推进。
• 来自彼得斯堡赌场的竞争正在给弗吉尼亚州中部的HRM设施带来压力。该公司正在调整营销策略、服务水平和机器配置作为应对。
• 在扣除上一年度的营业中断保险赔款后，弗吉尼亚州的调整后EBITDA同比减少600万美元。新增的现场比赛日税增加了约500万美元的费用。
• 纯种马锦标赛系列赛是一项新产品，需要建立持续的马迷参与度、媒体价值和赞助需求。管理层表示，执行落地将需要一段爬坡期。

分析师问答环节要点

管理层表示，纯种马锦标赛系列赛（TCS）应能快速贡献下注和门票收入，因为它将在整个赛季的日程中汇集顶级赛马。随着系列赛确立受众群体，赞助、授权许可和媒体版权预计将逐步成熟。

在弗吉尼亚州方面，管理层强调了其在10个场馆灵活部署多达5,000台HRM的弹性。目前已部署约4,700台机器，使公司能够随着区域需求和竞争格局的变化重新分配产能。

关于德比大赛的资本回报，管理层表示，由于丘吉尔唐斯赛马场项目独特的客户价值主张，该类项目可能获得比博彩投资更长的投资回收期。从历史上看，此类项目的表现通常好于公司的最初预期。

管理层还表示，更广泛的HRM产品组合仍在持续开发中。引入更多制造商、改造的博彩游戏产品，以及更完善的轮盘、花旗骰和二十一点ETG产品组合，将随着时间推移进一步提升对客户的服务与供给。

业绩电话会议完整文字记录

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完整财报电话会议逐字稿

管理层陈述

Operator

Good day, ladies and gentlemen, and welcome to the Churchill Downs Incorporated Third Quarter 2026 Earnings Conference Call. [Operator Instructions] As a reminder, this conference call is being recorded.

I would now like to introduce your host for today's conference, Mr. Sam Ullrich, Vice President, Investor Relations.

Sam Ullrich

Thank you, Andrew. Good morning, and welcome to our third quarter 2026 earnings conference call. After the company's prepared remarks, we will open the call for your questions.

The company's 2026 third quarter business results were released yesterday afternoon. A copy of this release announcing results and other financial and statistical information about the period to be presented in this conference call, including information required by Regulation G, is available at the section of the company's website titled News, located at churchilldownsincorporated.com as well as in the website's Investors section.

Before we get started, I would like to remind you that some of the statements that we make today may include forward-looking statements. These statements involve a number of risks and uncertainties that could cause actual results to differ materially. All forward-looking statements should be considered in conjunction with the cautionary statements in our earnings release and the risk factors included in our filings with the SEC, specifically the most recent reports on Form 10-Q and Form 10-K. Any forward-looking statements that we make are based on assumptions as of today, and we undertake no obligation to update these statements as a result of new information or future events.

During this call, we will present both GAAP and non-GAAP financial measures. A reconciliation of GAAP to non-GAAP measures is included in yesterday's earnings press release. The press release and Form 10-Q are available on our website at churchilldownsincorporated.com.

And now I'll turn the call over to our Chief Executive Officer, Mr. Bill Carstanjen.

William C. Carstanjen

Thanks, Sam. Good morning, everyone. Joining me today are Bill Mudd, our President and Chief Operating Officer; Marcia Dall, our Chief Financial Officer; and Brad Blackwell, our General Counsel. I will begin with the highlights of our third quarter performance. I will then provide an update on the status of the sale of our regional gaming properties and share some additional insights into our strategic plans going forward. Marcia will follow with more detail on our financial results and capital management strategy, and then we will take your questions.

First, regarding our third quarter results. We delivered record net revenue of $696 million and record adjusted EBITDA of $264 million. We also delivered record adjusted EBITDA for our Wagering Services and Solutions segment and our Gaming segment.

Turning to the sale of our regional gaming assets. As I discussed on our earnings call last quarter, we have been working with Macquarie Capital to sell 9 of our wholly owned regional gaming properties. The process is going very well. We expect to announce executed transactions for the properties by year-end.

While the broader M&A environment may be feeling the effects of increased interest rates and consumer uncertainty, our regional gaming assets have attractive characteristics that distinguish them. They are generally newer and better maintained than comparable properties and generate strong cash flow with high free cash flow conversion. We intend to use the sales proceeds to significantly reduce leverage, to repurchase shares and to selectively invest in Churchill Downs Racetrack and other high-return growth opportunities.

On Tuesday of this week, our Board of Directors authorized a new $750 million share repurchase program, reflecting our confidence in the execution of the asset sales process.

As we look ahead, our company's strategy is focused on our 3 highly valuable platforms: Churchill Downs Racetrack and the Kentucky Derby, our HRM businesses and our TwinSpires business. Each combines strong cash generation, durable competitive advantages and attractive opportunities for profitable growth. These 3 cornerstones form the foundation of a more focused portfolio designed to compound shareholder value over the long term.

Churchill Downs Racetrack and the Kentucky Derby, increasingly all of Derby Week, is the crown jewel of our portfolio. It is a unique global sporting and entertainment event combining tradition, community, competition and celebration in a way few events can replicate. Our opportunity is to expand the relevance, reach and earnings power of Derby Week while preserving the traditions that make it so special. We plan to accomplish this by making smart capital investments, continuing to enhance the guest experience, elevating the quality of racing, introducing innovative wagering opportunities, expanding social media and television viewership and growing our sponsorship platform. Derby Week is positioned to be a meaningful driver of adjusted EBITDA growth in the near term and for years to come.

Regarding the 153rd Derby in early May of next year, demand is very strong. At the end of the third quarter, ticket sales for Derby 153 were well ahead of the comparable pace for Derby 152, demonstrating its enduring appeal and the increasing consumer demand for premier live sports and entertainment experiences.

Construction is underway on Victory Run, which will be located just past the finish line between Skye Terrace and the first turn section of the racetrack. We are on schedule and on budget to complete this project in time for Derby 2028. Compared to Derby 2026, we will have an interim upgraded seating experience in this area for Derby 2027 with covered stadium seating and enhanced amenities to ensure our guests enjoy a premium experience. When completed for Derby 2028, Victory Run will introduce a spectacular spectrum of private suites, indoor and outdoor dining and covered box seats.

Regarding sponsorship growth, we were pleased to announce a multiyear partnership with Visa as the preferred payment partner of Churchill Downs in the Kentucky Derby. In addition to the sponsorship and hospitality relationship, Visa will also create opportunities for their clients and cardholders to access exclusive Derby Week offers and experiences while making their purchases simple, secure and seamless. Visa joins a dynamic lineup of signature partners for the Kentucky Derby, including Woodford Reserve, Longines, Ford and SAP.

Sponsors are increasingly recognizing the desirable demographics of our guests, the value of our television viewership and digital audiences and our extensive social media engagement. The heightened visibility is attracting interest for many of the most well-respected brands, and we remain focused on broadening and strengthening our sponsorship portfolio in the years ahead.

The 2027 Kentucky Derby will be the kickoff for the Thoroughbred Championship Series. The TCS will consist of 2 divisions: the Derby Division for the colts and the Oaks Division for the fillies. The Derby Division will be a 6-race series that begins with the Kentucky Derby, includes the Belmont Stakes, a race at Churchill Downs over the 4th of July weekend, 2 races at Saratoga Race Course over late July and late August and finally ends with the Championship at Churchill Downs Racetrack at the end of September.

In partnership with the New York Racing Association, the owner of Belmont Park and Saratoga Race Course, the Derby Division will connect 3 of the world's most iconic racetracks into a season-long competition over 5 months to determine the best 3-year-old colt. In addition to national television broadcast, the series offers an incremental $5 million in prize money beyond the purses offered for each race, creating a compelling economic incentive for the best horses to compete throughout the championship series.

Turning to the Oaks Division for the fillies. We will have 4 races beginning with the Kentucky Oaks on the Friday before the Kentucky Derby. As you will recall, the Kentucky Oaks was broadcast on NBC in prime time for the first time earlier this year to rave reviews and strong ratings, illustrating there is a national audience for Oaks Day and the competition of the world's best 3-year-old fillies.

The second race will be at Belmont Park on July 5, the day before the Belmont Stakes. And then the final 2 races will be at Saratoga in June and August. The 3 highest ranked horses in the Oaks Division will split a $1 million prize pool in addition to the purse money that they otherwise win for each race. Then there is a twist. The winner of the Oaks Division will be invited to participate in the TCS Championship race of the Derby Division in September to compete against the boys for an opportunity to win up to an additional $1 million bonus.

We believe the winner of the Oaks Division going against the best of the boys will drive heightened excitement and national interest. The best filly deserves the chance to take on the colts in what will be an electrifying challenge that is unique in sports.

Today, horse racing captures significant attention around individual marquee events, particularly the Kentucky Derby. The TCS is designed to connect these moments into a continuous story that unfolds throughout a season. Sports fans naturally follow championships, rivalries, leaderboard standings and athletes over time, and we believe the TCS format will create that same opportunity for horse racing, giving fans more reasons to stay engaged. By encouraging the best horses to compete against each other, we believe both dedicated enthusiasts and casual fans will develop stronger emotional connections with the stars of the sport while increasing visibility and demand for the highest level of thoroughbred racing.

A season-long championship series leverages the economic flywheel we have established with the Kentucky Derby to create long-term economic value from expanded media rights, new hospitality experiences, sponsorship activation, licensing opportunities and new wagering possibilities across the series. The TCS is a strategic and capital-efficient platform to modernize how fans engage with horse racing. We believe it has the potential to become an important catalyst for expanding horse racing's audience, both domestically and internationally, while further enhancing the value of Churchill Downs Racetrack and the Kentucky Derby. While we do not have any current plans to do so, we will consider adding new venues, races and even new series over time.

Turning to our HRMs, which are the second cornerstone of our strategy. We see long-term growth through introducing more leading gaming content and new products, including electronic table games, along with selective expansion. We are pleased with our HRM performance across all of our properties in Kentucky and are encouraged with the continued long-term growth potential for these venues.

We are also happy with the performance of our roulette electronic table games in Kentucky. These ETGs are attracting new customers and supporting the reactivation of inactive HRM customers. We are planning to roll out craps ETGs around the end of the year. We are also working to finalize the development of blackjack ETGs in 2027. Ultimately, the greatest contribution to our venues will be realized when we have a suite of ETG offerings. Thus, we are very focused on getting craps and blackjack developed and deployed first in Kentucky, but then also we hope in Virginia.

Speaking of Virginia, the Rose in Northern Virginia continues to grow nicely as it further develops the market. It delivered strong growth in rated and unrated play both quarter-over-quarter as well as sequentially. This also reflects the relative strength of the consumer in this market. We believe the Rose has significant long-term potential for further growth, and we remain very encouraged.

In Central Virginia, our venues faced competitive pressure from the new casino in Petersburg, which opened this past January. Importantly, we are seeing evidence that Petersburg is expanding the overall market rather than simply redistributing existing gaming revenue. As the market matures, we believe that the larger addressable market creates opportunities to both attract new customers and rebuild visitation with respect to customers who are now going to Petersburg. We will continue to adjust our marketing programs and enhance guest services to position our Central Virginia properties to compete effectively in this evolving market.

We received this week final county approval to relocate and expand our Collinsville HRM venue to a new location in Henry County. The new site will be closer to the North Carolina border, approximately 45 to 60 minutes from Winston-Salem and Greensboro. We expect to finalize an agreement in the coming days to acquire the land for a new 150-unit HRM venue. We believe this will be a successful investment that exceeds our return targets with real upside potential given the opportunity to capture a portion of the North Carolina market.

We will know next week the results of our 2 referendums in the town of Pulaski and in Amherst County, both in the western part of Virginia. If these referendums pass, we will have the opportunity to further expand our HRM footprint in these underserved markets with a total of 2 facilities, each with 150 machines.

The HRM regulatory structure in Virginia is unique. We have the right to deploy 5,000 HRMs across 10 sites and can move both the sites and machines around the state, subject to certain limitations, to optimize the overall performance. We currently have approximately 4,700 HRMs deployed across the Commonwealth, and these 3 expansion opportunities would represent an incremental 415 HRMs. We have the flexibility to reallocate HRMs from other areas, including from Central Virginia, to optimize the value created by our right to have 5,000 HRMs.

In New Hampshire, Rockingham Grand Casino is on track to open on time and on budget in mid-2027 at the Mall at Rockingham Park in Salem, New Hampshire, right at the Massachusetts border. We are creating an exciting entertainment venue to serve this very attractive market that we expect will provide significant growth for us in the coming years. We are really excited about this project and very encouraged by the development of the market over the last year as other venues have opened.

Regarding TwinSpires, our third cornerstone. TwinSpires is the largest online wagering platform for horse racing and a strategically important distribution platform for our broader integrated racing offering. We continue to expand its reach and engagement through product innovation and broader direct-to-consumer and business-to-business distribution. We continue to see wagering growth, EBITDA growth and opportunities to expand distribution with our B2B partners.

We have introduced new products such as Jackpot 8, where a bettor can win a significant payout for picking the first 8 finishers of a race in exact order. Easy Bets is another new wagering product where a bettor can wager on either all the odd numbered horses or even numbered horses in a race. TwinSpires has also successfully launched several enhancements, leveraging AI such as Paddock Pro AI and AI Race Preview to expand bettor engagement, especially among our VIP customers. TwinSpires will continue to invest and innovate to build on its clear leadership position in horse racing.

In summary, we are committed to growing the Kentucky Derby and Churchill Downs Racetrack through thoughtful, disciplined execution. We are also focused on growing our HRM and TwinSpires businesses while continuing to refine our portfolio around unique, high-performing assets that provide multiple catalysts for growth and free cash flow generation. At the same time, we remain committed to exiting the regional gaming business. The combination of the sales proceeds from our regional gaming process and the strong cash flow generated from our ongoing businesses will enable us to pay down debt, repurchase shares and selectively invest in our businesses.

Our strategic decisions, disciplined capital allocation and strong balance sheet positions us to drive sustainable long-term growth in adjusted EBITDA and free cash flow.

And finally, we are pleased to welcome Michael Tucker to the Board of Directors. Mike has over 30 years' experience successfully investing in sports, entertainment and leisure companies. Mike's deep investment experience, strong financial acumen and extensive knowledge of market dynamics and strategic capital allocation will be invaluable as we continue to evolve and grow.

With that, I'll turn the call over to Marcia, and then we will take your questions. Marcia?

Marcia Dall

Thanks, Bill, and good morning, everyone. I'll review the key drivers of our third quarter financial performance and then discuss capital management.

Starting with our third quarter financial results. As Bill noted, we delivered record third quarter revenue and adjusted EBITDA. Regarding our Live and Historical Racing segment, our Kentucky HRM properties delivered record revenue with adjusted EBITDA increasing 10% year-over-year. Our Southwestern and Northern Kentucky HRM venues contributed double-digit growth in adjusted EBITDA compared to the prior-year quarter. Our Louisville HRM venues also had a strong quarter. Growth in Kentucky was driven by strong top-line performance and disciplined cost management. Revenue trends across these markets continue to demonstrate resilient consumer demand.

Turning to Virginia, the year-over-year comparison includes a one-time business interruption insurance recovery in the third quarter of last year related to our Northern Virginia property. Excluding this one-time item, Virginia adjusted EBITDA decreased by $6 million compared to the prior-year quarter. As Bill discussed, our Central Virginia HRM venues were impacted by competition from the temporary casino in Petersburg. Central Virginia was also impacted by approximately $5 million of expense related to a new tax on live racing days that was effective July 1 of this year.

Our Northern and Western Virginia HRM venues continue to deliver solid growth. Since opening, the Rose in Northern Virginia has delivered sequential quarterly growth in GGR per machine per day, supported by expanding guest awareness, effective marketing and higher spend per visit. These trends reinforce our confidence in the continued development and opportunity for meaningful growth in this market.

Turning to our Gaming segment, adjusted EBITDA increased 4% compared to the prior-year quarter. Our wholly owned regional gaming properties continue to deliver strong performance with nearly all properties growing as compared to the third quarter of last year. Overall, third quarter same-store margins at our wholly owned casinos were consistent with the prior-year quarter.

Finally, a few comments on overall consumer trends. We saw notable improvement compared to the prior-year quarter as well as sequentially. Higher-value rated play contributed to growth, while our lower-value unrated segments remained resilient and generally consistent with the prior quarter trends.

Turning to capital management, our strong operating performance continues to translate into significant free cash flow. Through the first 9 months of the year, we generated free cash flow of $603 million or $8.59 per share. This strong free cash flow generation provides us with significant flexibility to pay down debt while investing in high-return growth opportunities and returning capital to our shareholders.

We spent $57 million on maintenance capital through the first 9 months of the year. We now expect full year spend of $90 million to $100 million on maintenance capital in 2026. We spent $119 million in project capital through the first 9 months of the year. We now expect full year spend of $160 million to $180 million on project capital in 2026. We expect to spend between $200 million and $250 million on project capital in 2027.

We repurchased more than $48 million of our shares during the third quarter and an additional $76 million from October 1 through October 27 of this month. This week, our Board authorized a new $750 million share repurchase program. The new authorization reflects our confidence in the execution of the regional gaming asset sales, our strong cash flow outlook and the long-term value of our company.

We also recently announced our Board of Directors approved a 7% increase in our dividend, which will be paid out on January 5, 2027. This will be the 16th consecutive year of increased dividends per share for our company.

We ended the quarter with bank leverage of 3.8x, supported by strong operating cash flow. Based on our current capital plans, we expect bank leverage to remain around 3.8x to 3.9x through year-end and decline below 3.0x following completion of the regional gaming asset sales.

With that, I'll turn the call back over to Bill so that he can open the line for questions. Bill?

William C. Carstanjen

Thanks, Marcia. Okay, everybody, we're ready to take your questions.

Operator

[Operator Instructions] Our first question comes from the line of Barry Jonas with Truist.

分析师问答

Barry Jonas

I wanted to ask about TCS. Can you maybe just help frame the expected economic drivers and business mix? I guess, what's a reasonable time line to ramp? And ultimately, how big do you think this can get?

William C. Carstanjen

Sure. Thanks, Barry. Appreciate the question. So I couldn't be more excited about TCS. It's something that hasn't existed in horse racing, which has historically been built around specific marquee events that haven't really been successfully linked together, at least not sufficiently in recent times. So the idea was to take some days that already existed around which there was at least a lot of internal, within the industry, excitement and also add some new days, particularly at Churchill Downs around the 4th of July and then in the September championship to create entirely new big days.

So how we think about this from a business perspective and from a monetization perspective, you just go back to the Derby flywheel that we talk about. I think you'll see wagering right away. I think you'll see significant wagering contributions quickly and right away. These are going to be great races with well-known horses.

And what the fans, both casual and serious, hardcore fans like is the very best racing against each other. So forcing or encouraging these horses to a back-to-back race against each other is going to be great for wagering. And we think also we'll immediately start that portion of a flywheel around admissions revenue, ticketing. That's a big part of it.

And then as we demonstrate that success, we'll be able to accelerate sponsorship and certainly licensing. So media rights, we're working on that. That will be a work in progress as we figure it out. I'm excited to kick this off, and I think it will be big from the very beginning.

But remember, we're just starting this. So we've got to ramp it up and we've got to prove it, and we've got to answer 1,000 little questions as we deliver a new product to the consumer. Everything focused on reaching beyond that hardcore industry fan, to get to those casual fans that we know are out there because they all show up to watch the Derby, last year, 24 million of them.

Operator

And our next question comes from the line of Brandt Montour with Barclays.

Brandt Montour

So just maybe following on that, maybe more of a near-term Derby question. Obviously, the earlier part of the Derby Week is one of the longer-term tailwinds. What can we kind of expect for next year? What's sort of on tap programming-wise, either which day or which events that you can kind of point out for how we can think about incremental growth in 2027?

William C. Carstanjen

Yes. Brandt, thanks for that question. So we saw great success in 2026 with the Derby. Media, fan engagement through the roof. So we're building on something that puts us in a great position. As I mentioned in my earnings comments, where we are now, 2027 Derby versus 2026, we're ahead on all the key metrics. And so nothing is more encouraging than that.

As we look towards building the customer proposition for 2027, you're going to see us focus as we did in '26, but even more so on Derby Week. We think we found the formula for each day where each day is unique, each day is special and each day can have a program built around it. So whether it's Oaks, like you saw last year, it was on NBC for the first time. They were very pleased with the ratings. We were very excited about the ratings. Again, next year, it's back towards that's a national televised event. So you've got Derby on Saturday, Oaks on Friday, Thurby, Winsday, 502'sDay, Opening Day. Every day, there is a significant theme around which we rally consumer participation and build. You won't see us change that formula for 2027. You'll see us go harder and invest more in building those out.

Operator

And our next question comes from the line of David Katz with Jefferies.

David Katz

I wanted to just go back to the issue of sponsorship. And the complexity of the question that I think we're all grappling with is the opportunities to expand sponsorship around the Derby, which we've seen from your announcement on Visa, which is a positive step, but also that being wrapped into and/or combined with TCS. Anything you can do to help us think about that sponsorship opportunity would be really helpful.

William C. Carstanjen

David, I appreciate that question. Yes, we were really excited about the Visa deal. That was a nice win for our team and a nice win for our partner at Visa. So as we look forward now, a big key for us as we push to the next level of sponsorships is really focusing on the TCS. The fact is we need more content. Our sponsors, our fans, our viewers, they all like what we have with Derby and Derby Week. So for us, it's pushing beyond that to develop more content, to develop more events around which we can build everything -- every element of our flywheel, including sponsorships.

So I think you'll see us focus not just in 2027 but beyond on how we can incorporate what we're doing with the TCS to give our sponsorship -- our sponsors more assets and more properties around which they can drive value. So we'll be working not only with our own current sponsors and with our folks at Churchill Downs Racetrack, but with our partners at the New York Racing Association, who own Belmont Park outside of Manhattan and then Saratoga, to see what we can what we can do to drive our pipeline, which is already really strong, what we can do to really further monetize that and expand that as we go from a week of greatness with the Derby to 5 months of assets and properties around which we can build.

Operator

And our next question comes from the line of Daniel Politzer with JPMorgan.

Daniel Politzer

I wanted to talk about Virginia a little bit. I think you're adding a little bit of new supply there or relocating it. And then I think you have 2 HRM locations on the referendum in the next couple of weeks. So I mean, can you just talk about how you think about supply and demand in this market and maybe how we should be thinking about underwriting organic EBITDA growth going forward?

William C. Carstanjen

Sure, Dan. Happy to address that. First, I'll start with Northern Virginia and the Rose. That's a 6.5 million-person market. There are 275,000 people who are driving by our facility every day on I-95. So I was really, really pleased with the trajectory of that property over -- really since it's opened, but particularly over the last couple of quarters. We're growing every quarter, quarter-over-quarter and also sequentially. So more of the same there. We still have a long way to go to tap that market fully to develop that market. It's an unmature or immature market that has a lot of opportunity, a lot of upside. So I like what we're doing in Northern Virginia.

When you start thinking about other regions of Virginia, you get to appreciate what a puzzle Virginia is. We have this unique right with our 10 licenses in the jurisdiction and our 5,000 machines to move machines and licenses around based on what we see in the marketplace. So in Central Virginia, I like that market, but we have new competition there. Still love our facilities, still love their win per day, still love their EBITDA contributions, but there is competition in that market. Some of that will drive an expansion and growth of that market, but we also have to deal with the competition in the market.

So that's an example of let's rightsize those properties in that market, let's not overreact to new competition. Let's just rightsize our marketing programs, our number of machines, our business proposition in those markets. And then let's look at the state as a whole to decide where else we can put machines. We always have our expectations of what they'll do when we put them there. But then we can see how they do. And if they're better than we think, great. Maybe we invest more, maybe we introduce more supply. If they're not quite what we think, well, then we move supply around to different parts of the state.

So I would just encourage all of you to look at Virginia as a state the same way we do, which is we have the ability to surge supply based on what we see from a demand perspective in different regions of the state. You'll see that over the very near term, and you'll see that over the long term. That's a unique and truly special option we have with how the regulatory and legal infrastructure for gaming for us is designed in the state.

Operator

And our next question comes from the line of Shaun Kelley with Bank of America.

Shaun Kelley

Bill, I know these things are hard to talk about a little bit, but just wondering -- and I'm sorry if I missed it, but can we get a small update on the -- just asset sales process and where you sit? And maybe just helping level set expectations around either types of buyers or types of interest you're receiving. And I think more importantly, timing on should we expect multiple things at different periods or maybe something a little bit more lump sum?

William C. Carstanjen

Sure, Shaun. How the asset sale is going, they're going great. We're pleased with the process. We're planning on executing transactions at year-end. Very pleased and very confident about the process and where we are in the process and how the next several weeks are going to go.

So as to the nature of each transaction, I think you might have been referring to is it one big transaction or a series of smaller transactions. It's a series of smaller transactions. These properties has been marketed individually. So it can be the case that there might be some that go to the same buyer, and it can be the case that they all go individually. That remains to be seen. But the short answer is full speed ahead. We feel very good about where we are. We expect to execute transactions by the end of the year, and the process has been what we hoped and expected it would be.

Operator

And our next question comes from the line of Chad Beynon with Macquarie Capital.

Chad Beynon

Bill, at the gaming show earlier this month, G2E, there was a lot of buzz around just additional content for HRMs from a lot of the equipment suppliers that seem to be a bigger focus than in years past. So can you talk a little bit more about what this could mean for driving win per days? And then you kind of touched on the ETG segment, kind of where that is and where that total addressable market could be within your portfolio?

William C. Carstanjen

Thanks, Chad. So yes, I remember when we opened Derby City Gaming in Louisville, we only had a single manufacturer. And so we opened that facility originally with one gaming manufacturer. And if you think about how that compares to Class III facilities you see in Las Vegas or even in all the regional casinos throughout most of the country, you realize what a product disadvantage that is. Nevertheless, Derby City Gaming took off like a rocket, and we've built it ever since.

So the story of HRMs for us has been a story of attracting additional game manufacturers and getting them to do the work with us to convert some of their Class III titles to HRMs. That's an ongoing process. That is a constant ongoing process. The development of games in the country is really oriented around Class III. So that's where they're first being built and developed. And our task is to work with those manufacturers to get them to convert those titles, which can take some work, to convert those titles to HRM titles as well.

So that's an ongoing process that we've been working on, and we're far from done yet. There's still plenty of manufacturers and plenty of titles that we want to add so that we can expand our floors and offer the full range of products that people find in Class III competitors.

And then another key component for us are electronic table games. That's a process that's near and dear to my heart. I think it's an important strategic component of the positioning of these properties, both in Kentucky and in Virginia over the long term. So our team, we've really worked hard to encourage our team and to encourage potential suppliers to help develop those products. We've been successful in roulette. We've been very, very pleased with roulette's performance in Kentucky.

But the true value of electronic table games for our HRM venues really is going to be a story of a suite of products, not just a single product, not just a single game like roulette, but a suite of games. So that's why we've been focused on craps. We're very encouraged and excited about craps because we've seen it. We think that will be a big win for us in our facilities, but we also need blackjack, and we're working very hard on that.

So in our journey, we're still very much on the early end with electronic table games, but this is where you do the real work. This is where you have to really commit and invest to develop the products. And it's not only a math and a product exercise, it's also a regulatory exercise. So we're hard at work at that. And I think as I talked about a bit in my comments, you'll see craps end of the year. We're also working hard at blackjack. I'm more excited when we have 3 products instead of 1 and then build from there. I'm more excited, the more range of ETGs we can offer our customers. That's when there'll be more of a 1 plus 1 equals 3, not 1 plus 1 equals 2.

Operator

Our next question comes from the line of Jordan Bender with Citizens.

Jordan Bender

Bill, in the past, you've helped us with milestones and targets for some properties similar to when you opened the Rose. So for Rockingham next year, are there similar milestones, whether win per day or margins, we should be thinking about for that ramp?

And then if I can just sneak in a quick follow-up here. They seem meaningful. Bill, you did say meaningful EBITDA growth in the near term for the Derby. Is there a way to kind of put parameters or expectations around those comments?

William C. Carstanjen

Sure, Jordan. Let me unpack that. Rockingham Park, the Rockingham Grand, that you'll see open mid next year. So we're in the process of building out that facility. It will have around 800 to 850 HRMs and slots. It will have 32 table games. It's located right at the border of New Hampshire and Massachusetts. It's got a -- it's a conversion of a structure at the Mall there, which is a very successful mall. It has its own overpass for ingress and egress. So it will also have a large event center.

So that market, I would encourage all of you to look at the performance of some of the competitors that have opened in that market over the last couple of years to see their ramp in that New Hampshire-Massachusetts border area on the New Hampshire side. You'll see there's a lot to be really, really encouraged about. So as we build our expectations, I have to say that they've become heightened because the performance of some of the other product in the market has done better even than we originally expected it would do.

So we like our site the best. We think we got the site we most wanted when we looked at that market a handful of years ago before it was developed. We like our site the best, and we're very encouraged, and we'll be building our expectations based on the significant performance we're seeing in that region from other sites.

With respect to the Derby, as I mentioned in my earnings comments, hey, we're seeing stronger numbers at this point than we saw last year for the 2026 Derby. So we're building on that. Everything is moving in the right direction, sponsorships, admissions, all the elements of our -- of the flywheel, which is how we really think about what we're doing there.

So the big move the needle in a really significant way will be when we open up Victory Run. In 2027, we'll be in the process of constructing it. We feel very, very positive about what we're doing. It's a better product even on a temporary basis in that section than we had in 2026. So we'll have covered seats there and upgraded amenities. So we feel really good about where that section of the track is. Even though it's under construction, we feel very good about the product offering we'll have there for 2027. But really, the goal is to get that section to 2028, where we'll open what we call Victory Run, which is an integrated very high-end suite of products, including boxes, indoor/outdoor dining and then large private suites.

Operator

And our next question comes from the line of Trey Bowers with Wells Fargo.

Raymond Bowers

Just in an attempt to try to squeeze a few numbers out of you guys, as we think about just the overall CDRT business, especially with all these exciting new additions, and we look out maybe a few years, any thought of, one, in a post-gaming world, the percent of the business that CDRT could represent?

And two, just in terms of kind of a margin profile, you don't explicitly break it out, but I think it's pretty clear that Derby is a very high-margin business. Will these incremental races also represent really high-margin flow-through? And just any sense on those would be great.

William C. Carstanjen

Trey, thanks for the question. So first, Churchill Downs Racetrack and the Kentucky Derby is the crown jewel of our company. It's the single most unique, most special asset in our company. And I put it up against any other asset in the United States or the world in terms of its uniqueness and potential. It's a fabulous asset. It's a culturally significant traditional extravaganza. And our job is to grow it and make it a great business, which I think our team has done a really good job of doing.

So going forward, we need to continue on the on the themes that we're on. We'll get Victory Run done, but there are other projects. There are other things, small projects, larger projects, there are other things to drive growth. The general interest in the asset or in the event is just growing on its own. People just want -- the word of mouth, people just want to be there. They want to be in the sections that we've built, the newer sections. They want to be at the paddock. So our goal and our expectation is we're going to continue to compound growth with the processes that we're following now. So it's going to be more of the same, but bigger and better.

So the other thing you referenced in your question is, yes, it's very high margins. And certainly, as we sell regional gaming assets, the percentage of our company that's the Kentucky Derby and Churchill Downs Racetrack grows as a percentage. And certainly, that's true. And from a margin perspective, we're -- we have a good thing going. We know why it works. I think very high margins are a component of the business model and one we'll continue to emphasize and improve on.

And I think the TCS, Thoroughbred Championship Series, that's a part of that. We've made these investments in this asset called Churchill Downs Racetrack, and we want more opportunities to show that asset off, to show that property off, to utilize that property. And so part of the secret sauce, I think, that we're developing for and that we're using that we've learned from the Derby is how do we use that asset? How do we use our site for other big events, other big things? And that's part of the heart behind of what we're doing with the Thoroughbred Championship Series.

Operator

And our next question comes from the line of Jeff Stantial with Stifel.

Jeffrey Stantial

I wanted to ask on a point you made earlier in the prepared remarks, Bill, which is that ticket sales for by Derby 153 are pacing, I think you said specifically, well ahead of this time last year. Can you just remind us how much of your premium ticket capacity is typically sold by this point in the selling cycle? And I'm curious if there are any notable call-outs that you're seeing worth mentioning just in terms of specific sections that might be selling out more quickly or where you've seen better pricing than maybe you expected?

William C. Carstanjen

Yes. That's a really interesting question. I'm going to answer it and then dig down into it to explain the answer. So around now about 25% (sic) [ 40% ] of our premium ticket inventory is sold, even more than that, I'd say. But the important thing is the process and the timing for which we move different ticketing is sort of a trade secret. We're not trying to move it all upfront. We're trying to yield -- we're trying to yield our seating. And so we follow a plan and a process that we found over time that does that for us.

So many sections, they are tied up on multiyear PSLs that's stronger than it's ever been. But when it comes to the unallocated tickets, the hold and open for the public for next year that we look to sell and don't hold under long-term contracts, that part -- all parts are way ahead of where they were last year. But that part, we're just throttling back because we want to make sure we keep sufficient inventory for later in the season because the demand so far has been so strong.

Operator

And our next question comes from the line of Peter Supino with Wolfe Research.

Peter Supino

I wanted to see if you could shed any more light on the margin structure of the Racing segment and how you think about incremental returns on capital in that business?

William C. Carstanjen

Peter, you broke up on me for one second. Would you mind repeating that question? I'm sorry, it was on my end, not yours. We were shuffling papers and you broke up for a second. Would you repeat that?

Peter Supino

Yes. I just wondered if you'd talk at all about the margin structure, the profitability of the Kentucky Derby business and the incremental returns on capital that you expect to receive, to earn on investments in that segment.

William C. Carstanjen

Sure. So generally, because we've seen such ability to drive pricing power over time, when we do a project at Churchill Downs Racetrack, we're willing to accept a little longer payback time frame than on other assets we develop in the company, say, a gaming property. So generally, we've been willing to be a little more patient on the payback period than other investments we make in the company.

But the fact is, in most times, and this is a great thing to say as a business executive and having worked across a series of different investments within the company, it's a great place to be. Generally, what we do around Churchill Downs and the Derby outperforms our expectations, and that's been true over virtually every year that I've been around here.

So generally, we try to be a little more patient because you're introducing -- when you do these projects, you're often introducing very unique things and a very unique sale proposition to the customer, and you have to be patient for the customer to understand what that sales proposition is and for word of mouth to develop and to build a book of demand around each new section as you develop. But generally, it's gone better than we could hope, that generally, it has outperformed.

So expectations, I'd say this, as we've developed new sections on the CapEx front, they're not changing. They're not getting longer. They've been consistent over time. So the beauty of our business model, the admissions-based model, people pay for an experience. They pay for all of the events that they experience, not just this thing called a seat that they purchased, they paid for this general experience.

And that's why projects like the Paddock, that's why we can drive such margins because everything we do sort of drives the overall experience. It's not just the seat they pay for. And when we think about what we do at the track, we think about how the consumer's experience is affected not just by a new seat or a new section, but their entire experience within the facility.

And I think that's an important driver for Victory Run because that's an area of our facility that has historically been underinvested in, and yet it's an area that people often pass through. Not everybody, but many people at the facility will spend some portion of their day passing through that. So that acceleration, I think, of that area being turned into something beautiful and consistent with the highest-end areas of our track with the paddock area, I think that will that will fuel all levels of the -- all elements of the flywheel.

Operator

And our next question comes from the line of Daniel Guglielmo with Capital One Securities.

Daniel Guglielmo

As a follow-up to that last question, can you just dig in a little bit more about how you kind of measure success there on the racing lean-ins with the series and the partnership. You mentioned wagering, admissions, partnerships, but is there anything more qualitative as the strategy takes form? And then you kind of hinted at it, but is there a specific time horizon that you are focused on for these kind of -- both investments, but also kind of strategy shifts that you're looking at?

William C. Carstanjen

Yes. Yes, that's a fun question for me to talk about, and it's not one we often get to in these calls. But that qualitative element actually takes a lot of discipline because you don't always monetize social media impressions. You don't always directly monetize within a television contract increase in ratings. But you still have to work very hard to drive those things because those are some of the most impressive statistics about what we have with the Kentucky Derby.

If you look at our television numbers, which have been just growing sequentially every year, 24 million people at the peak watched the Kentucky Derby last year. I think we averaged, which is another metric, something like 19 million or 20 million. Those are extraordinary numbers, and you put those up against the World Series, you put those up against the NBA, you put those up against the Masters, football, college pro, those are really, really incredible numbers, and that takes work to build a television experience with our NBC partners that is good every year to build and deliver those kind of ratings.

So we spent a lot of time thinking about the storytelling around our event. We spend a lot of time on social media. And those are also numbers that we put up against anybody. Our increasing social media impressions, all of those metrics, we track very, very closely, and they all are driving forward at a really great rate. And those eventually feed into the other metrics of wagering or sponsorship or higher television deals, et cetera, but you have to do the work on those every single year because you have to show a pattern. You have to show constant progress on that.

So the -- like I said, it's almost fun for me to talk about it because that's work that we do, and we spend a lot of time measuring that we think you have to do to make a great event, but it doesn't necessarily show up that year in some new financial metric, but it's part of the long-term secret sauce and story that you have to put together to drive all of these elements of the flywheel of how we monetize the Kentucky Derby, the wagering, the admissions, the television contracts, the sponsorships, the licensing.

And again, what I'm most excited about -- I'm always excited about continuing that for the Derby, but what I'm most excited about is we want to take all that and put it into the Thoroughbred Championship Series. We want these more events. We want a longer period of time, 5 months of content instead of 1 week of content. We want that longer period of time to use these skills to build that TCS series into something that can be comparable to the Derby over time.

Operator

Our next question comes from the line of Joe Stauff with Susquehanna.

Joseph Stauff

Bill, on the Thoroughbred Championship Series, I was wondering if you can, say, discuss the buy-in, right, for the owners and the trainers. We all saw a very prominent owner in the context of buying your stock. Obviously, that's a favorable reference point. But where is that process?

And then two, of the 6 races, we're all familiar with kind of the Derby and Belmont and Travers. But the smaller ones, and one of them is obviously new, but the smaller ones, Matt Winn and Jim Dandy, can you just reference how much betting handle those do at current -- at least historically?

William C. Carstanjen

Absolutely, Joe. I have to unpack that question. There was a lot there -- there are a couple of things going on there. So let me make sure I capture all the elements of that. So first, what's been the support and the buy-in from owners and trainers into the Thoroughbred Championship Series. I think it's been exceptional. I think it's very high. I think the industry wants leadership. I think they want a league. I think they want something to shoot for and to build towards.

So I think they're very excited to have more opportunity and for there to be a heightened significance on these races. So that's been really encouraging. And I wouldn't shy away from the fact that we're also doing some economic incenting. You mentioned the Jim Dandy and the Matt Winn, we're taking the purses of those races up, so there'll be at least $1 million. So every one of these races on the colts division side will be at least $1 million. And on top of that, we have the $5 million bonus structure based on how you perform across that series.

So that's a big number in our industry. $5 million to shoot for as extra prize money on top of the -- or as part of the $22 million overall that resides in the purse structure of both series. That's a big deal. There's a big economic incentive.

And of course, we want -- what you can find in horse racing sometimes is the big horses duck each other. There's enough there's enough opportunity out there that these horses sometimes don't want to keep racing. Here, the prestige and the money, the purse money, the attention, the telecast, it's all going to be focused on these races. And all of that's going to drive these horse owners to take their horses and enter them into these races to compete for this.

There's -- they all show up for the Derby. Why do they do that? It's the prestige of the Derby. That's what matters. That's what people outside of the industry talk about. Well, this is designed to pull that prestige, to amplify that prestige so that these owners feel that about these other races and take the risk and go after the reward of continuing to compete against each other to see who's truly the best over a 5-month series.

Another component of your question was some of these races are big deals and some of them are not as familiar to the public. They're all big races. Within the industry, these are all very well-regarded, important high-purse races. But certainly, within that, you have the Derby that's the biggest of them all, both from a purse structure and from a prestige structure. Then you have the Belmont Stakes, which is a legendary and historically important race. It continues to be an incredibly prestigious and important race.

The Travers also is very prestigious. They often call it the mid-summer Derby. But that isn't as known outside of the core industry, and that continues for the Matt Winn and the Jim Dandy. They are big wagering races. Those are big wagering days. Part of the flywheel is already there, but we need to bring some of that prestige that comes from the other races and comes from the whole concept of the Thoroughbred Championship Series. We need to bring that and infuse those races with that prestige and those purse dollars to elevate them and to connect -- by connecting them into one common thing, one common purpose and ultimate higher purpose, we'll grow all of them and we'll make all of them even more significant.

Operator

And I'm showing no further questions. So with that, I'll hand the call back over to CEO, Bill Carstanjen, for any closing remarks.

William C. Carstanjen

Thanks, Andrew. First, everyone, thank you for joining. Thank you for showing interest in our company. I guess I'd highlight as I think about the last hour we spent together, let me hit on a couple of important things to leave you with.

We're on track to execute on our asset sales. We're pleased with the process. We're pleased with the valuation. We're on course there. We're really excited about the future growth of what we're -- of the Kentucky Derby and what we're doing around the Thoroughbred Championship Series and around Derby Week. That's something I'm looking forward to talking more to you about next time we meet, but we're excited and pleased with how that's going. And we're going to focus on continuing to grow our HRM venues in Kentucky and Virginia, and we look forward to our expansion in New Hampshire.

And one other last thing I'd say is we were fielding questions fast and furious, and I was making sure I gave all the accurate information. I may have garbled one number. We're up about 25% so far in ticket sales compared to last year with respect to the Derby. And we've sold about 40% of the ticket inventory that we've allocated for sale, that we have for the event as a whole. We've sold about 40% of that at this point in the process. So just clarifying those numbers because I might have reversed them as I was rifling through the series of questions.

So again, thanks very much, everybody. We look forward to talking to you next time, and we hope to have more news when we do so. Thank you.

Operator

Ladies and gentlemen, thank you for participating. This does conclude today's program, and you may now disconnect.