Cuộc họp công bố kết quả kinh doanh Q2/2026 của Journey Medical (FBIO): Doanh thu tăng 23% khi Emrosi tăng tốc
Doanh thu quý 2 năm 2026 của Journey Medical đạt 18,5 triệu USD, tăng 23% so với cùng kỳ, nhờ sản phẩm Emrosi mang lại 8,1 triệu USD doanh thu ròng. Số lượng đơn thuốc Emrosi đạt khoảng 36.000, tăng 20% so với quý 1.
Lỗ ròng theo GAAP thu hẹp còn 300.000 USD, tương đương 0,01 USD trên mỗi cổ phiếu. EBITDA chuyển sang mức dương 1,4 triệu USD và EBITDA điều chỉnh đạt 2,9 triệu USD.
Số lượng bác sĩ kê đơn Emrosi vượt 4.500. Công ty kỳ vọng duy trì EBITDA dương trong phần còn lại năm 2026.
Thông tin chính
- Doanh thu quý 2 năm 2026 tăng 23% so với cùng kỳ năm ngoái lên 18,5 triệu USD, chủ yếu nhờ Emrosi mang lại 8,1 triệu USD doanh thu ròng.
- Số lượng đơn thuốc Emrosi đạt khoảng 36.000, tăng 20% so với quý 1 năm 2026 (khoảng 30.000 đơn). Số lượng đơn thuốc trong tháng 7 sau đó đã tăng lên khoảng 14.000 từ mức 13.000 trong tháng 6.
- Lỗ ròng theo GAAP thu hẹp xuống còn 300.000 USD, tương đương 0,01 USD trên mỗi cổ phiếu, so với mức 3,8 triệu USD, tương đương 0,16 USD trên mỗi cổ phiếu trong quý 2 năm 2025. EBITDA điều chỉnh cải thiện lên mức dương 2,9 triệu USD.
- Số lượng bác sĩ kê đơn riêng biệt cho Emrosi đã vượt quá 4.500, tăng hơn 40% so với khoảng 3.200 vào cuối năm 2025. Số lượng đơn thuốc mới trong tháng 6 đạt kỷ lục theo tháng với hơn 5.300 đơn.
- Phạm vi chi trả danh mục thuốc chất lượng cao cho Emrosi đã tăng từ 34% số lượng người tham gia bảo hiểm thương mại trong quý 1 lên khoảng 38%. Ban lãnh đạo kỳ vọng tiến độ hoàn trả chi phí sẽ hỗ trợ cải thiện thêm giá bán trung bình (ASP) trong nửa cuối năm 2026.
- Journey Medical kỳ vọng tiếp tục duy trì EBITDA dương trong phần còn lại của năm 2026 và tiếp tục mô tả năm nay là giai đoạn bứt phá tiềm năng về tăng trưởng doanh thu và khả năng sinh lời.
Dữ liệu tài chính chính
| Chỉ số | Quý 2/2026 | Quý 2/2025 | Thay đổi / Bình luận |
|---|---|---|---|
| Tổng doanh thu | 18,5 triệu USD | 15,0 triệu USD | Tăng 23% so với cùng kỳ năm ngoái |
| Doanh thu ròng của Emrosi | 8,1 triệu USD | — | Động lực tăng trưởng doanh thu chính |
| Biên lợi nhuận gộp | 67% | 67% | Không đổi so với cùng kỳ năm ngoái |
| Chi phí SG&A | 10,9 triệu USD | 11,9 triệu USD | Thấp hơn chủ yếu do chi phí ra mắt Emrosi trong năm trước |
| Lỗ ròng theo GAAP | 0,3 triệu USD | 3,8 triệu USD | Khoản lỗ thu hẹp đáng kể |
| Lỗ trên mỗi cổ phiếu theo GAAP | 0,01 USD | 0,16 USD | Cơ bản và pha loãng |
| EBITDA | 1,4 triệu USD | -1,9 triệu USD | Chuyển sang mức dương |
| EBITDA điều chỉnh | 2,9 triệu USD | -0,5 triệu USD | Chuyển sang mức dương |
| Tiền mặt | 25,6 triệu USD | 24,1 triệu USD tính đến ngày 31/12/2025 | Tăng 1,5 triệu USD |
Trong 6 tháng kết thúc vào ngày 30 tháng 6 năm 2026, EBITDA đạt mức dương 1,1 triệu USD và EBITDA điều chỉnh đạt mức dương 3,5 triệu USD, so với khoản lỗ lần lượt là 4,1 triệu USD và 1,4 triệu USD trong cùng kỳ năm trước.
Kết quả kinh doanh và hoạt động
Emrosi tiếp tục là động lực tăng trưởng trung tâm. Số lượng đơn thuốc hằng quý tăng khoảng 20% so với quý trước, tăng tốc so với mức tăng 11% của quý trước đó. Số lượng đơn thuốc mới cũng tăng mạnh, trong đó tháng 6 vượt quá 5.300 đơn so với mức trung bình khoảng 4.700 đơn trong 3 tháng trước đó.
Mạng lưới bác sĩ kê đơn đã mở rộng từ khoảng 3.700 vào cuối quý 1 năm 2026 lên hơn 4.500. Ban lãnh đạo cho biết việc tiếp nhận sản phẩm đang được hỗ trợ nhờ kết quả hiệu quả đối đầu Giai đoạn III của Emrosi so với Oracea, hồ sơ an toàn và độ dung nạp tốt, cùng những trải nghiệm tích cực từ bệnh nhân.
Journey Medical đã bổ sung 5 chuyên viên bán hàng mảng da liễu vào cuối tháng 7. Hầu hết được triển khai đến các địa bàn chưa được đảm nhiệm trước đây, trong khi một số được phân công chia nhỏ các địa bàn có tiềm năng cao hơn. Công ty cũng đang tăng cường tiếp thị đồng nghiệp và tham gia các hội nghị da liễu.
Emrosi có khả năng tiếp cận hơn 169 triệu trong số 192 triệu người tham gia bảo hiểm thương mại tại Mỹ thông qua các thỏa thuận với 3 tổ chức mua sắm tập trung (GPO) lớn nhất. Tuy nhiên, hiện chỉ có khoảng 38% sở hữu điều mà công ty định nghĩa là phạm vi chi trả chất lượng cao—yêu cầu thử nghiệm thuốc ở mức 1 bước (single step edit) hoặc tốt hơn. Một chương trình bảo hiểm y tế lớn toàn quốc đã bổ sung Emrosi vào danh mục thuốc chi trả vào đầu tháng 8.
QBREXZA vẫn là sản phẩm ưu tiên thứ hai của đội ngũ bán hàng. Ban lãnh đạo cho biết sản phẩm này tạo ra khoảng 25 triệu đến 26 triệu USD và kỳ vọng đóng góp liên tục bất chấp sự biến động theo quý liên quan đến cơ cấu bệnh nhân và bên chi trả bảo hiểm. Số lượng đơn thuốc đã vượt quá 14.500 trong tháng 6 và tiến gần đến 15.000 trong tháng 7.
Journey Medical đã đào tạo đội ngũ bán hàng về kem Eurax Cream trong tháng 6 và ra mắt sản phẩm giảm ngứa được cải tiến công thức này vào tháng 7. Eurax hiện là ưu tiên quảng bá thứ ba sau Emrosi và QBREXZA, mặc dù ban lãnh đạo không cung cấp dự báo tài chính cho sản phẩm này.
Triển vọng của ban lãnh đạo
Ban lãnh đạo kỳ vọng EBITDA sẽ ở mức dương trong phần còn lại của năm 2026 và cho biết doanh thu đang tăng trưởng nhanh hơn đáng kể so với chi phí. Công ty tiếp tục tập trung vào việc đạt được lợi nhuận và dòng tiền dương một cách bền vững.
Giá bán trung bình (ASP) của Emrosi dự kiến sẽ cải thiện so với quý trước khi có thêm nhiều đơn thuốc được bảo hiểm hoàn trả chi phí và phạm vi chi trả theo danh mục thuốc được mở rộng. Ban lãnh đạo cũng kỳ vọng danh mục thuốc toàn quốc mới được bổ sung sẽ hỗ trợ đà tăng trưởng trong quý 3 năm 2026.
Chi phí SG&A có thể tăng nhẹ trong nửa cuối năm khi Journey Medical triển khai thêm các chương trình tiếp thị và quảng cáo. Tuy nhiên, ban lãnh đạo kỳ vọng tỷ lệ chi phí SG&A trên doanh thu sẽ duy trì ở mức tương đối ổn định.
Công ty tiếp tục tìm kiếm các cơ hội nhượng quyền thương mại (out-licensing) ngoài Mỹ đối với Emrosi và các thương hiệu được cấp bằng sáng chế khác, cùng với các giao dịch nhận nhượng quyền (in-licensing) tiềm năng nhằm mở rộng danh mục sản phẩm da liễu.
Rủi ro và các yếu tố cần theo dõi
- Vẫn còn một khoảng cách đáng kể giữa khả năng tiếp cận diện rộng của Emrosi và phạm vi chi trả danh mục thuốc chất lượng cao. Các thủ tục chấp thuận trước và yêu cầu quy trình thử nghiệm thuốc hai bước tiếp tục tạo ra rào cản trong việc kê đơn.
- Sự cải thiện giá bán trung bình (ASP) phụ thuộc vào kết quả đàm phán thành công với bên chi trả bảo hiểm và tỷ trọng lớn hơn của các đơn thuốc được hoàn trả chi phí.
- Doanh thu theo quý của QBREXZA có thể dao động theo cơ cấu bệnh nhân, cơ cấu bên chi trả và thời điểm thiết lập lại mức miễn thường bảo hiểm.
- Ban lãnh đạo mô tả tính mùa vụ của thị trường điều trị bệnh trứng cá đỏ là rất nhỏ, nghĩa là sự tăng trưởng tiếp tục của Emrosi sẽ phụ thuộc nhiều hơn vào mức độ tiếp nhận của bác sĩ kê đơn, số lượng đơn thuốc tái kê và khả năng thực thi tiếp cận thị trường.
- Các cuộc thảo luận về cấp phép quốc tế vẫn phụ thuộc vào thời điểm đàm phán, cấu trúc thương mại cũng như các điều kiện chính trị hoặc pháp lý.
Tóm tắt phần Hỏi & Đáp với chuyên viên phân tích
Ban lãnh đạo xác nhận rằng biến động hàng tồn kho không ảnh hưởng đến ASP quý 2 của Emrosi. Công ty kỳ vọng đà tăng của ASP sẽ tiếp tục khi việc hoàn trả chi phí từ bên chi trả bảo hiểm được cải thiện.
Về đà tăng trưởng đơn thuốc, ban lãnh đạo lưu ý rằng số đơn thuốc Emrosi đã tăng từ khoảng 13.000 trong tháng 6 lên 14.000 trong tháng 7. Tỷ lệ tái kê đơn trong tháng 7 đạt khoảng 1,5 lượt tái kê trên mỗi đơn thuốc ban đầu, trong khi số lượng đơn thuốc mới cũng tiếp tục tăng.
Về khả năng tiếp cận từ bên chi trả bảo hiểm, ban lãnh đạo xác định yêu cầu chấp thuận trước và quy trình thử nghiệm hai bước là những rào cản chính còn lại. Công ty đang đàm phán với các chương trình bảo hiểm y tế để giảm bớt những hạn chế đó xuống còn 1 bước hoặc tốt hơn.
Phản hồi từ các bác sĩ chủ yếu tập trung vào hiệu quả, tốc độ đáp ứng và độ dung nạp của Emrosi. Ban lãnh đạo cho biết sản phẩm chủ yếu được sử dụng cho bệnh trứng cá đỏ thể mụn mủ từ trung bình đến nặng.
Toàn văn biên bản cuộc họp kết quả kinh doanh
Toàn văn cuộc gọi công bố kết quả kinh doanh
Phần trình bày của ban lãnh đạo
Operator
Ladies and gentlemen, thank you for standing by. Good afternoon, and welcome to Journeys Medical's Second Quarter 2026 Financial Results and Corporate Update Conference Call. [Operator Instructions] Participants of this call are advised that the audio of this conference call is being broadcast live over the Internet and is also being recorded for playback purposes. A webcast replay of this call will be available approximately 1 hour after the end of the call for approximately 30 days. I would now like to turn the call over to Jaclyn Jaffe, the company's Senior Director of Corporate Operations. Please go ahead, Jaclyn.
Jaclyn Jaffe
Good afternoon, and thank you for participating in today's conference call. Joining me from Journey Medical's leadership team are Claude Maraoui, Co-Founder, President and Chief Executive Officer; Joseph Benesch, Chief Financial Officer; and Ramsey Alloush, Chief Operating Officer and General Counsel, who will participate in the Q&A portion of the call. During this call, management will be making forward-looking statements, including statements that address among other things, Journey Medical's expectations for future performance, operational results, financial condition and the receipt of regulatory approvals.
Forward-looking statements involve risks and other factors that may cause actual results to differ materially from those statements. For information about these risks, please refer to the risk factors described in Journey Medical's most recently filed periodic reports on Form 10-K and Form 10-Q. The Form 8-K filed with the SEC today and the company's press release that accompanies this call, particularly the cautionary statements in it.
Today's conference call includes non-GAAP financial measures that Journey Medical believes can be useful in evaluating its performance. You should not consider this additional information in isolation or as a substitute for results prepared in accordance with GAAP. For a reconciliation of this non-GAAP financial measure to net loss, its most directly comparable GAAP financial measure, please see the reconciliation table located in the company's earnings press release.
The content of this call contains time-sensitive information that is accurate only as of today, Wednesday, August 12, 2026. Except as required by law, Journey Medical disclaims any obligation to publicly update or revise any information to reflect events or circumstances that occur after this call. It is now my pleasure to turn the call over to Claude Maraoui, Co-Founder, President and Chief Executive Officer of Journey Medical.
Claude Maraoui
Thank you, Jaclyn, and good afternoon to everyone on the call today. We continue to make solid progress in our business in the second quarter as we delivered strong revenue growth and improved profitability during the period. Emrosi revenues were $8.1 million in Q2, up significantly year-over-year and sequentially from the first quarter on higher prescription volume, improving payer reimbursement and a significant step-up in the number of dermatology writers prescribing the brand. These metrics not only trended positively, but also showed acceleration, and we expect this progress to continue in the coming quarters.
Our total net product revenues for the second quarter rose by 23% year-over-year, while operating expenses increased by less than 1% compared to Q2 of last year. We remain focused on delivering strong top line growth and leveraging our proven dermatology commercial infrastructure. We are executing on these initiatives and as a result, we generated positive EBITDA in the second quarter. With this performance, we continue to believe that 2026 will be a breakout year for Journey Medical with respect to both revenue growth and profitability.
Emrosi prescriptions totaled approximately 36,000 in the second quarter, up from about 30,000 total prescriptions in the first quarter of this year. This represents approximately 20% sequential quarterly growth for the product, which is up from the 11% sequential quarterly prescription growth seen last quarter. Importantly, the growth is being driven by new prescriptions in addition to refills with successive increases in NRxs on a monthly basis.
In June, we saw a strong increase with over 5,300 new prescriptions filled, up from an average of 4,700 NRxs in the preceding 3 months. This was an all-time monthly high for the product. We reported last quarter that approximately 3,700 unique dermatology prescribers had written a prescription of Emrosi. Today, I am pleased to report that there are now over 4,500 unique prescribers writing for the brand. This is more than a 40% increase in Emrosi prescribers from the 3,200 prescribers that we had at the end of 2025.
We believe that these accelerating trends are encouraging and demonstrate that as more prescribers and patients gain experience with Emrosi, product loyalty will increase and the franchise value will continue to compound. As we had planned, we hired an additional 5 dermatology sales professionals into our commercial organization during the second quarter. These experienced representatives joined the company in late July and were recently deployed into the field. The time to fill these relatively large sales territories couldn't be better, and we expect that contributions from these new representatives will add to our already strong market penetration efforts.
With over 15,000 dermatologists in the United States, there is significant room for us to grow our base of prescribers. We are increasing our peer-to-peer marketing activities, and we remain active at key dermatology medical conferences to expand awareness of Emrosi superior clinical benefits in the treatment of rosacea. The superior head-to-head efficacy results demonstrated in our Phase III clinical trials comparing Emrosi to the only other branded oral rosacea treatment, Oracea, continue to be central in driving adoption throughout the dermatology community. Emrosi placebo-like safety and tolerability profile is proving to be durable, which is another important factor in recruiting new prescribers.
From the patient perspective, Emrosi rapid onset of action and superior skin clearing effects compared to Oracea are key and real-world patient experiences are supporting a growing base of loyal end users. Helping us to further broaden awareness of Emrosi in the market, we expect to announce new journal publications for the product in the coming quarters, and we believe that Emrosi has potential to be incorporated into the consensus treatment guidelines for rosacea.
The payer community is also taking note of Emrosi's early success in the market, and we are continuing to make progress with the downstream health plans. Importantly, the calculated average selling price for Emrosi based on prescriptions increased in Q2 over Q1. After increasing previously in Q1 over Q4, as reimbursed prescriptions are becoming an increasing part of the business mix. As Emrosi's formulary status improves, we believe that our ASP will continue to rise. Earlier this year, we completed our agreements with all the top 3 GPOs in the nation, bringing plan access for Emrosi to over 169 million of the 192 million covered commercial lives in the U.S. With those agreements in place, our focus is to pursue high-quality formulary coverage with the downstream health plans, meaning a single step edit or better.
We made good progress in the second quarter as the percentage of commercial lives with high-quality formulary coverage increased from 34% in Q1 to approximately 38% currently. Supporting this positive trend, a large national health plan placed Emrosi on its formulary in early August, and we expect to see traction from that addition this quarter. And now I will turn the call over to our CFO, Joe Benesch, to review our second quarter financial results.
Joseph Benesch
Thank you, Claude, and good afternoon to everyone on the call. I'll now review our financial results for the second quarter of 2026. Total revenue for the quarter was $18.5 million compared to $15 million in the second quarter of 2025, reflecting a 23% increase from period to period. This growth was primarily driven by momentum from continued commercial demand for Emrosi which generated $8.1 million in net revenue for the quarter.
Turning to gross margin. We reported a 67% margin for the second quarter of 2026, consistent with the prior year quarter. SG&A expenses were $10.9 million for the quarter compared to $11.9 million in the second quarter of 2025. The decrease was primarily due to the impact of launch-related spending for Emrosi in the prior year quarter. Our GAAP net loss narrowed to $300,000 or $0.01 per share basic and diluted compared to a net loss of $3.8 million or $0.16 per share basic and diluted for 2Q 2025. On a non-GAAP basis, both EBITDA and adjusted EBITDA were positive for the 3- and 6-month periods ended June 30, 2026. EBITDA reflected net income of $1.4 million and $1.1 million for the second quarter and the 6-month period ended June 30, 2026, respectively, compared to net losses of $1.9 million and $4.1 million for the prior year quarter and the prior year-to-date period, respectively.
Adjusted EBITDA, which is generally our EBITDA number less noncash share-based compensation expense, reflected net income of $2.9 million and $3.5 million for the second quarter and the 6-month period ended June 30, 2026, respectively, compared to net losses of $500,000 and $1.4 million for the prior year quarter and the prior year-to-date period, respectively. We ended the quarter with $25.6 million in cash compared to $24.1 million as of December 31, 2025. In summary, our second quarter results reflect the continued execution of our plan to become sustainably EBITDA positive through revenue growth, margin improvement and expense optimization, which we intend to remain focused on. Thank you very much. I will now turn the call back over to Claude.
Claude Maraoui
Thank you, Joe. The second quarter was another productive period for Journey Medical with clear progress made on our business objectives. We are delivering on our goal to generate positive EBITDA for the remainder of the year and with our net product sales growing significantly faster than our expenses. We are making solid progress toward becoming sustainably earnings and cash flow positive.
Emrosi continues to gain market share in the rosacea treatment segment with prescription growth accelerating in Q2 and our base of new prescribers increasing at an impressive rate. With total prescriptions growing by 20% sequentially from the first quarter of this year, we believe that the promise of Emrosi is beginning to be realized broadly in the market. Importantly, patient experiences are validating that the superior benefits in our Phase III clinical trials are highly clinically meaningful.
We remain focused on achieving high prescriber and patient satisfaction rates as this is the cornerstone of our efforts to build a strong base and deliver compounding growth for the brand. With market momentum building, our payer coverage continues to improve as well. The trends of higher ASPs since the beginning of the year is a reflection of that progress. Emrosi was added to the formulary of a major national health plan earlier this month and with other payer initiatives in various stages of progress, we continue to expect our ASP to improve throughout the back half of the year, fueling Emrosi sales growth.
With our business moving in the right direction, we believe it was the perfect time to expand our commercial organization, and we did so by recently hiring and deploying 5 new sales professionals to fill new territories. We also executed on launching a niche dermatology product late in the second quarter called Eurax Cream. Our new sales professionals and this new addition to our product lineup are expected to augment our efforts to grow company revenues with Emrosi remaining as high priority detail in the Journey portfolio.
With regards to business development activities, we continue to explore out-licensing opportunities for the commercial rights to our patented products in non-U.S. territories. in addition to the potential to in-license assets to expand our dermatology product offering and increase value for the company.
We continue to expect that 2026 will be a breakout year for Journey Medical, and we will remain committed to delivering on our core objectives to improve the lives of patients, offer innovative treatment options to dermatology health care providers and to create long-term value for our shareholders. Thank you. Operator, we are now ready to open the lines for Q&A.
Operator
[Operator Instructions] The first question today comes from Scott Henry with Alliance Global Partners.
Phần hỏi đáp
Scott Henry
Claude, you gave a lot of color on ASP. I'm just going to ask a couple of follow-up questions. So bear with me. Were there any inventory movements in the quarter that can sometimes inflate or even deflate that ASP on a specific quarter?
Claude Maraoui
None. No.
Scott Henry
Okay. So I mean, oftentimes, I'll see this where the ASP is drifting up, but it's not a straight line, but you sound pretty confident that we could get -- because this was about a 10% boost over first quarter, which is fantastic. But it sounds like you're looking for sequential gains in the next couple of quarters as well. Is that the correct interpretation?
Claude Maraoui
That's correct. I think you'll see good progress from -- really from Q4 last year, Q1 to Q2, and our expectation is that we'll continue to gain better ASPs as more reimbursement from our payer strategy gets implemented and more reimbursements happening through the insurance companies.
Scott Henry
Okay. Great. And I don't know if you can speak to the season -- I mean the Q2 was great, and you had some significant gains, but it's kind of plateaued for the past couple of weeks around 3,000 a week. Is there any seasonality where we may get a boost coming out of the summer months? Any thoughts on that?
Claude Maraoui
Yes. It's a good question. Fair question. As I'm looking at market data and just looking in the past 6 quarters, 7 quarters of the total market, pretty consistent throughout. You would anticipate from summer going into winter with the cold weather coming into play in the next several months that there's some changes. It's minimal, and I would not put a lot of seasonality to it. Now we've had good growth consistent throughout the whole year. You'll see some weeks, Scott, that there's maybe several weeks that are at the same level and then we get a bump up. And that's what we've seen with this brand on a consistent basis as we've launched it here in 2026.
So we just got Symphony numbers, for example, for July. So we had about 13,000 prescriptions for Emrosi in June, and now we have approximately 14,000. So we've increased it in a good fashion. New prescriptions are up. The trends are very strong. We had about 5,300 new prescriptions. The last 3 months preceding that was about 4,700. So the trends are very positive. And in my opening remarks, we talked about unique prescribers. I will tell you, from closing out 2025, we had about 3,200 prescribers. We moved that up to approximately 3,700 prescribers ending Q1, and we're close to 4,500-plus prescribers right now. So more physicians are jumping on, and it's really looking positive.
Scott Henry
Okay. So some great momentum going there. Just shifting gears, a couple of the other products. QBREXZA was down a little bit in the quarter. That's kind of the second product that really matters here now. How do you see that product? Is that a flattish product? Or should we think about that as a declining product? Just wanted to hear your thoughts on the big picture long-term view on QBREXZA in these next 4 quarters to 6 quarters?
Claude Maraoui
Yes, sure. Now QBREXZA is a fantastic product, very meaningful to the company. Right now, it's second out of the bag in terms of promotion with our field sales force. Obviously, Emrosi's first out of the bag. And we have great contribution from QBREXZA, very consistent over the time that we've had it. It brings in roughly about $25 million to $26 million. You'll see some up and down quarters with the brand. And this past one was a little bit light. I would contribute that to probably a few things. One is patient mix, payer mix, right? We don't control that blend that's happening during the quarter. So that's certainly a big part of it. I think you'll have some residual effects from insurance deductible resets from the beginning of the year that leak into Q2.
We are going into a very good strong season for hyperhidrosis, the hotter summer months. And again, we had an extremely strong month of June. We hit over 14,000-plus prescriptions, about 14,500 to be exact. As I mentioned, with Emrosi, we just got the July numbers, and we're just shy of the 15,000 mark. So demand is increasing. Patient satisfaction with the brand is extremely high. And it's just very convenient. You can use this brand any time of the day or evening. There's no restrictions.
And the simple use of it, Scott, makes it very friendly. The fact there's no aluminum containing ingredients in the brand makes it very appealing to a lot of people. So the brand is growing, and we see great contribution. So I would expect with consistency that you've seen over the last couple of years with this.
Operator
The next question comes from Mayank Mamtani with B. Riley Securities.
Mayank Mamtani
Maybe on the operating leverage, if I could start there. Your SG&A stayed unchanged while obviously, you're reporting on very strong commercial KPIs. I was wondering in second half with all the corporate developments you've talked about, including niche launch, should we expect a step-up in SG&A starting with 3Q? And I have a few follow-ups after that?
Claude Maraoui
Joe, would you like to take that one?
Joseph Benesch
Yes, sure. So Mayank, the answer is yes, somewhat, right? You're not going to see any surprises, but we do have some marketing programs, some advertising programs that will probably implement the third, fourth quarter. But overall, I expect to see the percentage of revenue from SG&A pretty consistent.
Mayank Mamtani
Okay. And then, Claude, you talked about the major national plan added in early August. I was obviously wondering how that impacts net ASP in second half or what you've seen already relative to this nice improvement you've seen in first and second quarter. And I was also wondering on the refill rate that continues to climb up. Is there like a year-end number that is in your mind, you can see kind of how trends are telling you? And is there any like how your unique prescriber number also is moving, how many physicians are writing Emrosi? Is there maybe a correlation between these 2 big KPIs you're tracking?
Claude Maraoui
Sure. I'll start with the latter 2 parts of your question there. Refill rates are very important. We have been very committed on being on message in terms of our Phase III clinical trials. Our commercial team is executing, talking about 4-month trials. And I think it's resonating extremely well with our prescribers. So if they are prescribing Emrosi, which, again, we continue to see more and more prescribers each quarter, and then depending on how they are giving the refills, if it's 1 prescription plus 3 refills, that's according to our Phase III clinical trials. But dermatologists are artists, patients come in and present their rosacea in different parts, phases to the physicians. So they're going to vary on how many refills they get and what they're comfortable with. So that's going to go up and down.
And as we get these new prescribers on board, once they get those patients back, they're going to get more and more comfortable with the brand. So refill rates are important. The month of July that just came in, again, an all-time high with 14,000 prescriptions. Our refill rate for that particular month, for example, is at 1.5 plus the regular fill. So you're at about 2.5 right now, if you think about it. But you can also see a surge in new prescriptions. As I mentioned, we were averaging about 4,700 new prescriptions a month. Now we moved that up to about 5,300 prescriptions.
So the refill rate, even though that's compounding now with more physicians using this and giving refills to their patients, the refill rate is important, but I think you have to look at total prescriptions and that line continues to demonstrate very strong positive growth. So I would tell you that, that's how I would think about it, Mayank. In terms of the new national health care plan, I'm going to ask Ramsey to jump in here and talk about that a little bit and then potential for the rest of the year.
Ramsey Alloush
Sure. Mayank, thanks for the question. And I think the question was with this new national formulary on board, what is our sort of expectation from an improvement on ASP. Obviously, it's an upward trajectory. It's a very large national plan. As you know, as of April, we had signed all 3 major GPOs. So in the second quarter, we did have some number of lives come over from that third GPO. This will be in addition to that. This is a separate national formulary in which we were able to get Emrosi on formulary for. So we do expect improvement. We talk about 38% quality of the 192 million lives having access to Emrosi with a single step therapy or better.
And so adding this new national formulary is going to increase that number, right? So from the 70-plus million lives, it's going to go up from there. We think that's the least amount of friction that a patient really should have to be able to get a prescription through the adjudication process and pick up their prescription. We do have a number, and we've said this previously, a number of other sort of negotiations and presentations going on with other large national formularies. We think the fact that we were able to be successful with a positive add with the one we were just recently added to should help us in our momentum going forward. And yes, we expect good milestones to be hit throughout Q3, into Q4 and obviously into 2028 as well.
Mayank Mamtani
Great. And my final question on the ex-U.S. out-licensing efforts, including for Emrosi, is there anything IP related or thoughts like that may be also playing a role there? Or is it just these things can take a little while, especially ex-U.S. where our dynamics are very different.
Ramsey Alloush
Yes. And Claude, if you don't mind, I can take the out-licensing question as well.
Claude Maraoui
Sure. Yes.
Ramsey Alloush
As you may know, Emrosi, QBREXA, AMZEEQ [indiscernible], those are our patented brands in which we acquired. We acquired global rights. We maintain global patent portfolio for all of those brands. QBREXZA is available in Japan with our partners, Maruho, and we did additional out-licensing in Korea, Taiwan and other ASEAN countries. AMZEEQ is available in China with our partners, [ QDIA ], commercially available. They launched about a year ago. We continue to have additional conversations with out-licensing with those brands, but more importantly, Emrosi, right? And in terms of ongoing negotiations, I can -- what I can tell you is that they are happening on a consistent basis. We do have IP, as I mentioned, globally, which includes Europe, Canada, Australia, New Zealand, Japan and other parts of Asia.
So in terms of the robustness of the IP and the market opportunity, it's there. But as you kind of mentioned, it does take some time, right, to get to the meeting of the minds to have the right structure in place to make sure all the right political climate is in place given certain new legislative or executive order actions that are kind of ongoing. Obviously, our primary focus is making Emrosi the standard of care, the gold standard in the U.S. for rosacea.
We certainly think and we have ongoing discussions with other companies that there's great opportunity in those regions as well. So we'll continue to update as we go. And obviously, once something definitive is available.
Operator
The next question comes from Brandon Folkes with H.C. Wainwright.
Brandon Folkes
Maybe just 2 for me, staying on Emrosi you look to be making very good progress here on the gross to net and obviously on volume. But maybe just where is the remaining friction in access today, including paracet, especially that friction that you believe you could remove or loosen over the next 12 months?
And then secondly from me, just having to look at your Q, Eurax, I believe that's how you pronounced it, apologies if not. Can you just give us more color on your expectations for that product, maybe when it launched in the quarter? And how you envision that product growing over time?
Claude Maraoui
Yes, certainly. Brandon, we want -- and you nailed it Eurax is the correct name, 10% crotamiton. This is an anti-inch, antipruritic product. It's nonsteroidal, nonhistaminic and fragrance-free. We worked diligently to change this formula. This is a brand that we picked up a number of years ago from another pharmaceutical company, and we really believe it's an enhanced formulation, and it will be welcomed in the dermatology community for their patients that suffer from significant itching.
We trained our commercial team in June, and we launched the brand in July. So brand new out there. When you take a look at our portfolio, this is coming in right behind Qbrexza in the third position. So Emrosi first, Qbrexza second and then followed by Eurax right now. So it's brand new. It's just starting out. We're starting to see some traction. We're getting some positive feedback from our dermatology base of physicians. So we like what we're hearing so far. But again, it's relatively early. And we think it's going to be a good strong contributor to our base business.
Nothing in terms of giving any guidance here, but we're going to be obviously tracking prescriptions and physician counts and all the major KPIs that you would think regarding the brand. So that's where it's at right now. It is in the compensation plan for our commercial team. So there is focus and attention and promotion happening behind it.
In terms of -- I believe you wanted to maybe look at more managed care and some of the points that we're having in the discussions with the various payers. Is that correct?
Brandon Folkes
Yes.
Claude Maraoui
Yes. Ramsey, did you want to jump back in here for that, please?
Ramsey Alloush
Yes. And I think more specifically, Brandon, you were looking at where the friction is out in the market in terms of barriers, if you will, UMs. And we talk -- again, we talk about what the quality of lives are, and that's that 72 million, that 38%. But we also talked about access, which is pathway to a prescription, and that's more like 169 million lives.
So if you look at the delta between the 2, you're going to see that the, let's call it, 80 million, 90 million lives, right, that potentially have access to Emrosi might have a larger barrier, right, in terms of that friction. That could be, for example, a prior auth or a double step that's in place, right?
And so our job is identifying where those bottlenecks are, and we've been doing that on a consistent basis and speaking with those plans to see what it takes to get Emrosi down to sort of our benchmark, which is that quality single-step therapy or better. Obviously, from a clinical perspective, we have a strong value proposition. There are other drugs obviously available to them in the market from a rosacea treatment standpoint.
And our category, again, we're saying a single step through any of those either oral or topical agents. Typically, when prescribers do prescribe for rosacea, they're using an oral and they may -- they also may supplement with a topical. But again, with our head-to-head data, the fact that our drug works in essentially half the time as rosacea, right, 8 weeks, we achieved the results greater than what rosacea did in our study in 16 weeks with strong value proposition, not only from a clinical perspective, but from a financial perspective.
And this is resonating very well with the payers. But this isn't a very highly managed category, right, in terms of rosacea and kind of what the payers have on their plates, right, when you think of GLP-1s, other oncology, rare disease orphan drugs. So it takes a little bit more time. We are having -- again, we have great contacts with the important plans that we think are going to make the difference that, for example, may have a double step or a PA and why we think it's not appropriate to have sort of that UM in place for our drug, given the data and the financial profile for it.
And so yes, I'd say the scripts that are going through with those are still going to continue to grow through, but they could go through at a higher rate, which covered, which is going to improve our reimbursement if we're able to remove and reduce those barriers, and that's what we're going to continue to do through Q3, Q3, Q4 and into 2028 as well.
Claude Maraoui
Yes. Brandon, in terms of negotiation, that's what our market access team is doing. I think Ramsey set it up very well here. But we're negotiating potential look backs. It could be 6 months, 12 months, a year plus. Those -- if they've tried a topical or if they've tried an oral, we're playing with the and/or part of it here.
So again, I think where we stand today at about 38% quality, one step at it or less, is a good position. We could certainly increase that number significantly, but we are holding to our strategy of trying to get the least resistance and to simply get the patients on what we believe to be the best treatment for rosacea orally right now. So those are the types of things that we go back and forth with. And we think taking that time is important, and it makes a lot of business sense.
Operator
[Operator Instructions] The next question comes from Thomas Flaten with Lake Street.
Thomas Flaten
Congrats on the Emrosi performance. Just a few for me. Claude, with respect to the new reps that were hired, can I assume those were white space hires? Or are you already territory splitting?
Claude Maraoui
So out of the 5, most of them are in white space, but we do have some areas where the number of dermatologists and the penetration is better well served with splitting it. So you have a little mix of both, Tom.
Thomas Flaten
Got it. And then with respect to physician utilization, have they queued in on a specific element of your efficacy, I mean, time or overall resolution erythema that's the driving reason for their use?
Claude Maraoui
In terms of just physician feedback, it is astounding, how they are looking at the efficacy. The superiority factor that we have that the FDA gave us is resonating well with patients. And when the physicians are seeing them back a month or 2 after their initial prescription, the reinforcement from the patient and what the clearance rate is rather incredible.
Again, we're doing the -- what rosacea did in half the time. And I think that's really a major part of it. Plus the other factor is you're talking about a fantastic safety profile, very tolerable. They're not getting that pushback that they could have had, for example, with acne and immediate release minocycline, they're not getting that same pushback with this proprietary formulation of Emrosi. So they like what they're getting, and I think they're building confidence.
Thomas Flaten
And then back to the physicians again, if I may. Are there specific subtypes of rosacea patients that they're primarily using it on? Or are they kind of using it more broadly than having identified a subtype?
Claude Maraoui
Well, we're indicated for papulopustular rosacea. So certainly, that severe -- moderate to severe, our indication allows us to go broader. But you're talking about moderate and severe patients, I would say, are what they're putting Emrosi in that category. And I'm generalizing here, but I would tell you that, that would be where the niche is for the brand right now.
Operator
This concludes our question-and-answer session and concludes the conference call today. Thank you for attending today's presentation. You may now disconnect.
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