Jesse Pollak to debut $JESSE on Base App

Jesse Pollak’s verified account, jesse.base.eth, confirmed that his own token $JESSE will be available on the Base App. Pollak posted the news on X on Thursday, claiming the token would be available at 5:00 AM UTC.

The Base network co-founded posted a second update quoting his of his token’s launch time post, urging users to stay alert for impersonators and phishing scams. 

“Up to and after the launch, I expect people trying to impersonate me and $jesse. You should be careful about anything you see that doesn’t come directly from me,” he wrote. According to Pollak, all legitimate information regarding the token will come directly from him through X and the Base App. 

Crypto Twitter questions Pollak over his commitment to creator tokens

The crypto community who have followed Pollak’s previous involvement with so-called “content coins” asked the Base creator why investors should trust creator-led tokens when earlier coins he shared had no ongoing development or utility. 

“You’ve shared 5 content coins before, and we haven’t seen any action from your side, so why should we invest in them or any others? Why should someone invest in a content coin when it has no benefits for us?… I don’t think people will engage with any content coin or creator coin,” X user CryptoPanda asked.

In response, Pollak made a distinction between token kinds, saying that “content coins” are for short-term use and “creator coins” have a lasting worth tied to a creator’s work.

He added that his token has combined the two parameters to create what he called a “flywheel” that returns ownership and financial upside to both creators and their audiences.

“With $jesse, my flywheel will be complete,” Pollak concluded in his response.

Base token launch still in play, launch date unknown

Pollak’s new token will debut before Coinbase launches a native token for Base, its incubated Layer 2 network, although the internet personality revealed a release date will come. During a livestreamed conference in September, Pollak said the team was “beginning to explore” the idea, though he provided few details and avoided confirming a timeline.

Speaking at the BaseCamp conference in Vermont, Pollak said Base is “a bridge, not an island,” and that open-source development is still a big part of its mission. According to the former Ethereum developer, a community-aligned token could help decentralize the network’s governance and invite the participation of more builders.

In a follow-up conversation on the Crypto Playbook podcast held in October, Pollak insisted that Coinbase “would not rush” any decision on a Base token and “does not intend to announce a release schedule soon.”

JPMorgan report predicts Base token’s $30 billion in potential value

About four weeks ago, JPMorgan analysts said the introduction of a Base token could unlock as much as $34 billion in value for publicly listed crypto exchange Coinbase. In its public report, the bank’s equity research division upgraded its outlook on Coinbase and raised its price target for December 2026 to $404, citing new revenue opportunities from stablecoin-related services.

The economists believe a Base token could “equitize the success” of the network, distributing value based on its adoption since launching in August 2023. According to data from DeFiLlama, Base has accumulated more than $8.3 billion in total value locked and surpassed a stablecoin market cap of $4.7 billion.

As reported by Cryptopolitan last week, JPMorgan launched its deposit JPM Coin token backed by dollar holdings at the bank. It supports payments over the Base blockchain through the bank’s blockchain division, Kinexys. 

The launch comes after a multi-month pilot that included Mastercard, Coinbase and B2C2, but the bank said it would extend the token to eventually add other versions of different currencies, pending regulatory approval.

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