Teleconferência de Resultados do 2º Trimestre Fiscal de 2026 da Amer Sports (AS): Crescimento da Receita e Elevação do Guidance
No segundo trimestre fiscal de 2026, a Amer Sports registrou um crescimento de receita de 32%, impulsionado pelo avanço de dois dígitos em todos os segmentos, com destaque para a alta de 40% no canal DTC. A margem bruta ajustada expandiu para 65,8%, beneficiada por um reembolso líquido de tarifas, enquanto a margem operacional ajustada atingiu 12,8%. Diante do forte momento global nas marcas Arc’teryx, Salomon e Wilson, a administração elevou a projeção de crescimento de receita para o ano fiscal de 2026 para aproximadamente 24% e o LPA diluído ajustado para a faixa de US$ 1,27 a US$ 1,30.
Destaques Principais
- A Amer Sports registrou um crescimento de receita de 32% em relação ao mesmo período do ano anterior no 2º trimestre fiscal de 2026, com todos os três segmentos, regiões geográficas e canais apresentando crescimento de dois dígitos.
- A margem bruta ajustada subiu 710 pontos-base, atingindo 65,8%. Um reembolso líquido não recorrente de tarifas de US$ 64,3 milhões contribuiu com 390 pontos-base; excluindo esse efeito, a margem bruta subjacente expandiu mais de 300 pontos-base.
- A margem operacional ajustada aumentou de 5,5% para 12,8%. Excluindo o reembolso de tarifas, a margem expandiu 340 pontos-base.
- O lucro líquido ajustado atingiu US$ 127 milhões, em comparação com US$ 36 milhões no mesmo período do ano anterior. O LPA diluído ajustado subiu para US$ 0,22, ante US$ 0,06, incluindo um benefício de aproximadamente US$ 0,08 vindo de reembolsos de tarifas.
- A receita de Technical Apparel subiu 32%, Outdoor Performance cresceu 37% e Ball & Racquet aumentou 24%, impulsionados por Arc’teryx, Salomon Softgoods e Wilson Tennis 360.
- A administração elevou a projeção de crescimento de receita para todo o ano fiscal de 2026 para aproximadamente 24% e a projeção de LPA diluído ajustado para US$ 1,27-US$ 1,30.
Dados Financeiros Principais
| Métrica | 2º Trimestre Fiscal de 2026 | Variação anual / contexto |
|---|---|---|
| Crescimento de receita do grupo | 32% | Base reportada |
| Crescimento de receita DTC | 40% | O DTC atingiu aproximadamente 55% da receita do grupo |
| Crescimento de receita no atacado | 24% | Liderado por Arc’teryx e Salomon |
| Margem bruta ajustada | 65,8% | Alta de 710 pb; incluiu benefício de 390 pb de reembolso de tarifas |
| Margem operacional ajustada | 12,8% | Alta em relação a 5,5%; a expansão subjacente foi de 340 pb excluindo reembolsos de tarifas |
| Lucro líquido ajustado | US$ 127 milhões | Alta em relação a US$ 36 milhões |
| LPA diluído ajustado | US$ 0,22 | Alta em relação a US$ 0,06; reembolsos de tarifas contribuíram com aproximadamente US$ 0,08 |
| Alíquota efetiva de imposto ajustada | 27% | A despesa fiscal ajustada foi de US$ 50 milhões |
| Caixa líquido | US$ 573 milhões | Saldo ao final do trimestre |
| Crescimento de estoques | 19% | Abaixo do crescimento de vendas reportado de 32% |
| Fluxo de caixa operacional do primeiro semestre | US$ 339 milhões | Em comparação com US$ 108 milhões no mesmo período do ano anterior |
Desempenho Negocial e Operacional
Technical Apparel
A receita de Technical Apparel aumentou 32%, para US$ 674 milhões, liderada pela Arc’teryx. O DTC cresceu 34%, incluindo um crescimento comparável omnichannel de 17%, enquanto a receita no atacado subiu 27%.
A Arc’teryx registrou crescimento de dois dígitos em todas as quatro regiões. Os produtos femininos cresceram mais rápido do que qualquer outra categoria da Arc’teryx, enquanto os calçados também registraram forte crescimento de dois dígitos. A administração identificou produtos femininos, calçados e a linha Veilance como áreas para investimento contínuo em produtos e na marca.
A empresa abriu um saldo líquido de oito lojas da Arc’teryx durante o trimestre e continua projetando de 30 a 35 aberturas líquidas em 2026. Encerrou o 2º trimestre com aproximadamente 140 lojas da Arc’teryx na Grande China e 75 na América do Norte. A partir do outono/inverno de 2026, a Arc’teryx planeja entrar em 15 unidades selecionadas da DICK’S Sporting Goods House of Sport em uma parceria em formato de teste e aprendizado.
A margem operacional ajustada de Technical Apparel subiu 470 pontos-base para 18,8%, incluindo um benefício de 170 pontos-base relativo a reembolsos de tarifas.
Outdoor Performance
A receita de Outdoor Performance cresceu 37%, para US$ 569 milhões, impulsionada por calçados e vestuário da Salomon. O DTC aumentou 52%, sustentado por novas lojas e maior produtividade, enquanto as vendas comparáveis omnichannel do segmento subiram 28%. A receita no atacado avançou 25%, refletindo forte sell-through da linha Sportstyle, novos pedidos e expansão da distribuição.
A Salomon continuou a consolidar a demanda entre as linhas Sportstyle e calçados de alta performance. A administração destacou o bom momento na Grande China, Japão, Coreia, Europa e Américas. Nos Estados Unidos, a empresa está expandindo seletivamente por meio da Nordstrom, JD Sports e Foot Locker, ao mesmo tempo em que adiciona lojas próprias nos principais mercados metropolitanos.
A Salomon abriu um saldo líquido de 13 novas lojas na Grande China durante o 2º trimestre, elevando seu total para 315. A administração enxerga um potencial de longo prazo de 400 a 500 lojas nesse mercado e continua projetando 45 aberturas líquidas no local durante 2026.
A margem operacional ajustada de Outdoor Performance expandiu 800 pontos-base para 14,6%, incluindo um benefício de 270 pontos-base proveniente de reembolsos de tarifas.
Ball & Racquet
A receita de Ball & Racquet aumentou 24%, para US$ 390 milhões. O crescimento foi liderado pela Wilson Tennis 360, incluindo vestuário/acessórios (Softgoods) e raquetes, aliado a melhores resultados em beisebol, golfe e produtos infláveis.
A categoria Performance Racquets cresceu mais de 50%, impulsionada pelo lançamento da Blade v10. A administração também informou que os resultados iniciais da nova raquete Defyer superaram os da Blade v10. A oferta completa da Wilson (da cabeça aos pés e às mãos) já está disponível em 450 lojas da DICK’S Sporting Goods, ante 250 anteriormente.
O segmento abriu um saldo líquido de 12 novas lojas da Wilson no 2º trimestre, principalmente na Grande China e na região Ásia-Pacífico. A Amer Sports continua planejando aproximadamente 40 novas lojas líquidas da Wilson Tennis 360 na China durante 2026.
A margem operacional ajustada aumentou 1.300 pontos-base para 17,2%, incluindo um benefício de 970 pontos-base de reembolsos de tarifas. A administração alertou que o crescimento de receita de 24% no trimestre foi beneficiado por importantes lançamentos de produtos, novos sell-ins e expansão de distribuição, e não deve continuar no mesmo ritmo.
Projeções da Administração
As perspectivas da administração pressupõem que as alíquotas de tarifas da Seção 301 anunciadas mais recentemente permaneçam em vigor pelo restante de 2026. A empresa afirmou que já recebeu a maior parte dos reembolsos de tarifas solicitados e espera que qualquer impacto remanescente seja insignificante.
| Projeção para o ano fiscal de 2026 | Perspectiva atualizada | Perspectiva anterior / contexto |
|---|---|---|
| Crescimento de receita do grupo | Aproximadamente 24% | Anteriormente 20%-22%; inclui benefício cambial de 200-250 pb |
| Crescimento de receita de Technical Apparel | 25%-26% | Anteriormente 22%-24% |
| Crescimento de receita de Outdoor Performance | 27%-28% | Anteriormente 22%-24% |
| Crescimento de receita de Ball & Racquet | Aproximadamente 14% | Anteriormente 10%-12% |
| Margem bruta ajustada | 60,5%-61,0% | Anteriormente 59,0%-59,5%; inclui benefício de 80 pb de reembolso de tarifas |
| Margem operacional ajustada | 14,2%-14,5% | Anteriormente 13,4%-13,7% |
| LPA diluído ajustado | US$ 1,27-US$ 1,30 | Anteriormente US$ 1,18-US$ 1,23; com base em aproximadamente 585 milhões de ações diluídas |
| Despesa financeira líquida | Aproximadamente US$ 85 milhões | Anteriormente US$ 70 milhões |
| Alíquota efetiva de imposto | 28% | Premissa inalterada |
| Despesas corporativas | Aproximadamente US$ 240 milhões | Anteriormente US$ 220 milhões |
| Investimentos em capital (Capex) | Aproximadamente US$ 400 milhões | Principalmente expansão no varejo e infraestrutura de TI |
Para o 3º trimestre fiscal de 2026, a administração espera um crescimento de receita reportado de 18%-20%, incluindo um impacto cambial favorável de aproximadamente 50 pontos-base. A margem bruta ajustada está projetada em aproximadamente 59%, a margem operacional ajustada em 13,5%-14,0% e o LPA diluído ajustado em US$ 0,31-US$ 0,33.
Riscos e Pontos de Atenção
- As margens e o LPA do 2º trimestre foram beneficiados de forma relevante por um reembolso líquido não recorrente de tarifas. As perspectivas de margem bruta ajustada para todo o ano incluem um benefício de 80 pontos-base decorrente desse reembolso.
- A Amer Sports elevou as despesas financeiras líquidas esperadas para 2026 para aproximadamente US$ 85 milhões, devido principalmente a maiores custos de hedge, perdas cambiais e despesas com arrendamento.
- As despesas corporativas esperadas subiram para US$ 240 milhões, refletindo maiores investimentos em TI e despesas com remuneração diferida.
- A administração planeja investimentos contínuos em marketing, talentos, lojas premium, desenvolvimento de produtos e plataformas digitais e de TI, o que pode limitar a alavancagem operacional no curto prazo.
- A administração descreveu a Europa como um mercado desafiador e de crescimento mais lento, embora a Salomon continue enxergando oportunidades em tênis de corrida e outdoor moderno.
- Os equipamentos para esportes de inverno permanecem expostos a condições inconsistentes de neve e clima, apesar da confiança da administração na demanda por viagens de esqui e nos ganhos de participação de mercado.
- Não se espera que a taxa de crescimento da divisão Ball & Racquet no 2º trimestre se mantenha, visto que o trimestre foi beneficiado por lançamentos significativos de produtos e sell-in acelerado.
Destaques da Sessão de Perguntas e Respostas
A administração afirmou que o ritmo do 2º trimestre continuou no 3º trimestre, mas enfatizou que as projeções buscam ser ambiciosas e responsáveis. A empresa planeja reinvestir parte de seus ganhos de vendas e margem bruta na Arc’teryx, Salomon e Wilson Tennis 360, mantendo a meta de expansão da margem operacional ao longo do tempo.
Sobre a distribuição da Salomon nos EUA, a administração enfatizou a qualidade em detrimento da quantidade. A expansão via Nordstrom, JD Sports e Foot Locker focará inicialmente em unidades selecionadas em mercados como Nova York, Los Angeles, Chicago, São Francisco e Miami, com suporte de lojas, e-commerce e ativações locais.
A Arc’teryx descreveu o DTC como um grande catalisador de crescimento, enquanto reiterou que parceiros seletos de atacado premium continuam sendo importantes para o posicionamento e o reconhecimento da marca. Sua estratégia nos EUA combina grandes centros urbanos com destinos de montanha como Aspen e Park City.
A administração também esclareceu que a Salomon está se desenvolvendo como uma marca omnichannel, em vez de depender prioritariamente do atacado. Suas lojas visam apresentar calçados de alta performance, a linha Sportstyle e um sortimento crescente de vestuário sob um posicionamento unificado de esportes de montanha modernos.
Em relação às margens, a administração reconheceu que a perspectiva para 2026 inclui um benefício não recorrente de 80 pontos-base proveniente de reembolsos de tarifas, mas não forneceu estimativas para 2027. A equipe de gestão de Technical Apparel afirmou não haver restrições estruturais que impeçam vendas e rentabilidade mais fortes no segundo semestre, caso a demanda supere as expectativas atuais.
Transcrição Completa da Teleconferência de Resultados
Transcrição completa da teleconferência de resultados
Comentários da administração
Operator
Hello, everyone. Thank you for joining us, and welcome to the Amer Sports Second Quarter 2026 Earnings Call. [Operator Instructions]
I will now hand the conference over to Omar Saad, Head of Investor Relations and Capital Markets. Please go ahead.
Omar Saad
Welcome, everyone. Thanks for joining Amer Sports earnings call for the second quarter of fiscal year 2026. Earlier this morning, we announced our financial results for the quarter ended June 30, 2026, and the release can be found on our IR website, investors.amersports.com.
A quick reminder to everyone that today's call will contain certain forward-looking statements within the meaning of the federal securities laws. These forward-looking statements reflect our current expectations and beliefs only. They are subject to certain risks and uncertainties that could cause actual results to differ materially. Please see the safe harbor statement in our earnings release and SEC filings.
We will also discuss certain non-IFRS financial measures. Please refer to our earnings release for important information regarding such non-IFRS financial measures, including reconciliations to the most comparable IFRS financial measures.
We'll begin with prepared remarks from our CEO, James Zheng; and CFO, Andrew Page, followed by a Q&A session until 9:00 a.m. Eastern. James will cover key operational and brand highlights, then Andrew will provide a financial review at both the group and segment level, and also walk through our updated guidance. Arc'teryx CEO, Stuart Haselden; and Salomon's CEO, Guillaume Meyzenq will join for the Q&A session.
With that, I'll turn the call over to James.
Jie Zheng
Thanks, Omar. Our global momentum continued in the second quarter with over 30% revenue growth and strong operating margin expansion. All segments, geographies and channels achieved strong double-digit growth led by another exceptional quarter from Salomon Softgoods, a strong Arc'teryx omni-comp and Wilson Tennis 360 acceleration. We manage our portfolio sports and outdoor brands that's very unique in the marketplace. And all 3 of our primary growth engines, tariff, Salomon Softgoods and Wilson Tennis 360 are still relatively small with significant room to grow.
First, I will recap key highlights from our 3 segments, starting with Technical Apparel. Arc'teryx delivered another great quarter with broad-based strength across regions, channels and categories, including another exceptional performance in women's. Strong DTC momentum also continued driven by a 17% Technical Apparel omni-comp. We believe Arc'teryx is a truly global brand with significant runway in all major markets and are encouraged by the strong double-digit growth across all 4 regions in Q2. The brand also resonates strongly across categories and the consumer segment.
I want to highlight our momentum in womens, which grew faster than any other category for Arc'teryx. Our confidence in the size and the scale of our women's opportunity is very large. Brand awareness and affinity with women is rising significantly as we improve fit, style and function and also build expanded assortment. Redesigning our core ABCD models for her, plus expanding family color pallets is driving higher female traffic and conversion. In Q2, units and seasonal colorways generate over 60% of women sales, standout new franchises include the [ SenSura ] and are [indiscernible] hiking styles and also the Saudi utility West and Jacket. Our remarkable success in women's bottoms with franchises like the Clarkia, [indiscernible] is helping us unlock the female consumer from head to toe, driving higher overall spend.
Turning to footwear, which had another great quarter, including strong double-digit growth across regions, led by both existing and the new starts. Popular existing starts included Norvan LD 4 trail shoes, which continues to be our biggest volume driver, followed by the [indiscernible] tracking cures. In March, we launched the latest version of our Technical [indiscernible] raising shoe, the silent [indiscernible], performing very well so far and we are excited to have [indiscernible] athletes competing in the UTMB race in [indiscernible] next week. Looking forward, we are confident that Arc'teryx has an exciting pipeline of shoe releases for the coming years.
Turning to our Veilance sub-brand, which had a solid growth in Q2 on a small base. We continue to focus on investing [indiscernible], further developing our collections and expanding distributions, all of which is creating engagement and awareness in the marketplace.
Turning to Circularity and ReBIRD, which continue to be at the heart of Arc'teryx. In Q2, we added 5 new ReBIRD centers, bringing us to 47 total. Later this month, we will unveil an important new innovation which combines our passion for Circularity with uncompromised technical performance. On-Mountain, our renowned [indiscernible] academy, was again a great success in July with over 15,000 visitors in the village over the weekend and more than 1,000 attentive in clinics. Our On-Mountain academies are the [indiscernible] premium mountain education events and the space for mountain enthusiast of all levels to advance their skills and the knowledge through clinics on the mountain. We are especially proud that we women now account for half of the academic participants.
Turning to Peak Performance, which delivered solid growth in Q2. The brand continues to reduce its Nordic dependency and is rationalizing its footprint in the region while seeing healthy growth in other parts of EMEA. For both Peak Performance, and our winter sports equipment brand, we are excited that free rise ski will become an Olympic sport at the 2030 games. Peak Performance sponsored freeline water and our ski equipment brands [indiscernible] many of the professional free rise skill.
Now turning to the Outdoor Performance segment, which was led by another outstanding quarter from Salomon Softgoods, the investments we are making to grow Salomon brand awareness and the distribution footprint are paying off, driving strong footwear momentum across regions, channels and for both Sportstyle and the Performance Products. I'd like to highlight a few factors that give us the confidence that Salomon is well positioned to achieve its long-term potential.
Number one, Global Sportstyle momentum continues. Sportstyle is critical to developing [indiscernible] position as the modern outdoor sneaker brand. The XT6 and XT Whisper franchise are resonating with a younger and more diverse adults from technical sports in the mountains to culture and the community in the cities. We were excited to announce that [indiscernible] the global superstar single and actress will be Salomon's new global ambassador. The news had amazing global coverage reaching nearly of 1 billion consumers across social platforms.
Second, our performance lines are also working well. We continue to believe our new global franchise is helping to unlock the rum category for Salomon like never before. Salomon has gained traction in the run specialty channels in North America and EMEA. In July, we launched the Arrow [indiscernible] with reengineering upper using new mesh technology. We also recently launched the second generation of Genesis, a highly technical trail shoe. Salomon athletes were winning rates in Q2, including [indiscernible] earning her fourth hard lock 100 title validating Salomon's technical merit on the hardest trials.
Third, Salomon continued to have excellent brand heat in -- great China and Asia where we believe we operate the most productive and profitable sneaker shops in the industry. China continued to deliver very strong double-digit growth in Q2 driven by strength across Sportstyle performance and apparel. Our local-for-local apparel and accessories lines in China with technical products inspired by [indiscernible] has also been gained traction in the past few quarters. Beyond China, Salomon is also experiencing surging demands in Korea and Japan, very important markets given their influence on global sneak culture.
Fourth, our epicenter strategy is working. Focusing on key global metro markets is allowing us to build up Salomon's reach and presence in the right way. Our Tier 1 global epicenter, Paris, London, Shanghai, Beijing, Tokyo, New York and the [indiscernible] are all driving very strong sales momentum as well as rising brand awareness. We approach these markets by opening a handful of impactful brand stores in the most relevant locations [indiscernible] or outside handpicked elevated wholesale doors. In this market, we're also investing in event partnerships, community activations and local media to build a strong and lasting connection with our consumers. We plan to adopt and expand this approach to several new major cities in the future, including Buring, So, Miami, San Francisco, Chicago and Basel.
Fifth is the strong demand we are experiencing in our home market in Europe, driving strong reorders, preorders and sell-through. Sportstyle continues to be the biggest growth driver but the [indiscernible] is also impacting in Europe, supported by marketing campaigns, in-store events and running event activations. Also, we are seeing high e-com growth in Europe, even as we expand our premium DTC and wholesale footprint. In markets, we have been very active hosting a [indiscernible] focused learning event called [indiscernible], spaning music festivals and artist collaborations and the most recently, we begin a unique partnership with the National Opera House of Paris to [indiscernible].
Lastly, I will mention the U.S., which is the largest single sneaker market in the world but still a small business for us. We know there is a strong demand for Salomon here but still very limited distribution for consumers to find us. Today, we are seeing a clear acceleration in North America as we leverage the rising brand awareness to expand distribution with both new and existing wholesale partners as well as our own stores and e-com.
In Q2, we opened our first North America flagship stores on Fifth Avenue in the [indiscernible] district of New York Cities, offering both footwear and apparel, and we continue to carefully expand our footprint and shelf space in existing wholesale partners, including North Stream, JD Sports and Foot [indiscernible].
Lastly, before I switch to Ball & Racquet, although Q2 is a very small quarter for our winter sports equipment franchise, Salomon, Atomic, and [indiscernible]. We are pleased that our brands continuing taking share despite challenging conditions in certain markets.
Moving to Ball & Racquet highlights. Ball & Racquet sales grew 24% in Q2 driven by continued strength in Tennis 360, both Softgoods and the Racquet as well as improved growth in baseball, golf and inflatables. Our Tennis 360 strategy continues to resonate very well with consumers from unique lines of tennis apparel and footwear to high-performance luggage. Wilson had a couple of very big racquet launches this spring, including the Q1 rollout of our iconic Blade franchise, Version 10. This has been one of the strongest launches in our history and also the racquets for world #1 arena Subrimka.
We also recently launched a completely new racquet lines called the Defyer. This is our first-ever power-spin racket, which has been a growing segment of the racquet market. Early results from the Defyer are even exceeding the v10 launch I just mentioned. We continue to invest in new tool players, recently signing former World Top 5 Player, Holger Rune and the 17-year old rising star, Moise Kouame, both playing the Defyer racquet. Marta Kostyuk, one of our highest profile head-to-toe asset has been creating great buzz for the brand with her unique Wilson Tennis outfits, reaching the semi finals at both Roland Garros and Wimbledon. Wilson Softgoods continued its exceptional trajectories with very strong growth across all 4 major regions. Also baseball, golf and inflatables saw improved growth in the quarter.
Before turning over to Andrew, I'd like to conclude by saying that, given the broad-based momentum across our portfolio, a healthy and growing premium sports and outdoor markets and the world-class teams we have in place around the world, I'm very confident in the future outlook for Amer Sports. Andrew?
Andrew Page
Thanks, James. We had a great financial performance in Q2 across the P&L with strong sales growth, margin expansion and EPS growth. The investments we're making are paying off, driving strong momentum across each of our 3 biggest opportunities, Arc'teryx, Salomon Softgoods and Wilson Tennis 360.
In Q2, Amer Sports grew sales 32% on a reported basis or 3% ex currency. Our 3 growth engines all eclipsed 20% growth, with Technical Apparel and Outdoor Performance growing more than 30%. By channel, the group continues to be driven by DTC, which grew 40% led by all 3 big brands. At the group level, DTC represented approximately 55% of revenue in Q2, marking a record high. Wholesale grew 24%, led by Arc'teryx and Salomon. Crop was also very strong across all geographies, led by Asia Pacific, which increased 60% and China, which grew 36%. The Americas accelerated to plus 26% and EMEA grew 20%.
Turning to profitability. Adjusted gross margin increased 710 basis points to 65.8% in Q2, primarily driven by a onetime net tariff refund benefit of $64.3 million or 390 basis points. Excluding this net tariff refund benefit, we generated more than 300 basis points of underlying gross margin expansion driven by favorable pricing, product, channel and geographic mix as well as favorable transportation and duties costs. The benefit from lower tariff rates versus our plan during Q2 was relatively immaterial.
Adjusted SG&A expenses as a percentage of revenues increased 20 basis points and represented 54.9% of revenues in Q2. We leverage in both Technical Apparel and Outdoor Performance was offset by deleverage at Ball & Racquet Sports due to investments in Wilson Tennis 360 as well as higher Amer corporate expenses.
Led by strong gross margin expansion, we generated a 730 basis point increase in our adjusted operating margin from 5.5% last year to 12.8% in Q2. Excluding the above-mentioned net tariff refund benefit, adjusted operating margin expanded 340 basis points. Corporate expenses were $68 million, up from $45 million in Q2 of last year, mostly related to higher IT personnel and deferred compensation expense. Depreciation and amortization was $113 million, which includes $55 million of ROU depreciation. Adjusted net finance cost in the quarter was $21 million, above the $15 million guidance primarily due to higher cost of hedging and currency losses.
In the quarter, our adjusted income tax expense was $50 million, which equates to an adjusted effective tax rate of 27%. Adjusted net income in Q2 was $127 million compared to $36 million in the prior year period. Adjusted diluted earnings per share was $0.22 compared to adjusted diluted earnings per share of $0.06 last year. Net tariff refunds benefited Q2 EPS by approximately $0.08 per share.
Now turning to segment results. Technical Apparel revenues increased 32% to $674 million, led by Arc'teryx. Growth was fueled by 34% D2C expansion, including a 17% omni-comp. Technical Apparel wholesale revenues grew 27%. In Q2, we opened net 8 new Arc'teryx stores globally, and we continue to plan 30 to 35 net new Arc'teryx stores for the full year of 2026 across all markets. Regionally, the Technical Apparel growth rate was led by Asia Pacific, followed by accelerating growth in EMEA and Americas, followed by Greater China. All regions continue to grow strong double digits.
Not only is the brand seeing a nice acceleration in North America and EMEA, the largest outdoor markets in the world, Greater China continued to deliver strong growth and maintain exceptional profitability in Q2. We finished Q2 with approximately 140 Arc'teryx stores in Greater China between owned and franchised and believe this could be 200 long term. We are planning 10 to 12 net new store opens in Greater China for the full year of 2026 with openings weighted toward second half and Q4. We had one net China opened in Q2, the Chendu flagship store, which spans over 7,000 square feet and 2 levels, featuring a distinctive cliff house design.
Arc'teryx growth continued to accelerate in North America in Q2, and we delivered strong double-digit omni comps in the U.S. We are seeing significant progress in the U.S. brand awareness rising by approximately 50% versus last fall, led by top of funnel marketing. We also will focus on further leveraging brand experience and community to unlock higher conversion in the U.S. Q2 store openings in North America include Oak Ridge Park in Vancouver and Southdale in Minnesota, both very elevated presentations of the brand. We now have 75 stores in North America, which we believe could be 200 doors over time. In the U.S., we are expanding into a new partnership with DICK'S Sporting Goods where we will be entering 15 hand-selected premium [ house of sports ] locations from Fall Winter 2026. Arc'teryx will be showcased in elevated and experience of shop-in-shop formats with a particular emphasis on the core outerwear offerings and including footwear. This is still in the test and learn stage, but has the potential to expand further over time.
EMEA remains Arc'teryx most underpenetrated market, and we are continuing to open great locations, including Oslo and Copenhagen in Q2, both off to exceptional starts. We now have 19 stores across EMEA, and we believe the market could support 75-plus over the long term. Technical Apparel adjusted operating margin expanded 470 basis points to 18.8%, including a 170 basis point benefit from net tariff refunds. Margin expansion was driven by both gross margin expansion and SG&A leverage on strong sales.
Moving to our Outdoor Performance segment, which saw revenues increase 37% to $569 million, driven by continued very strong performance in Salomon footwear and apparel. By channel, Outdoor Performance DTC grew 52% led by new doors and higher productivity across markets, especially Greater China, APAC and the Americas. Outdoor Performance achieved a 28% omni-comp with strength in both stores and e-commerce. E-com is continuing to grow across regions driven by Sportstyle momentum and higher traffic, especially in the Americas and APAC. Wholesale grew 25%, driven by strong sell-through and reorders for sports style as well as door count expansion.
Regionally, the Outdoor Performance growth rate was led by APAC and Greater China and accelerating growth in the Americas, followed by EMEA. The popularity of Salomon footwear continues to inflect globally, and we are doing everything we can to ensure we are well positioned to fully develop this large opportunity in the right way over time and across markets. In Asia, DTC continues to be the critical growth channel for Salomon led by our highly productive Salomon shops. We opened 13 net new Salomon shops in Greater China this quarter, including both owned stores and partner stores, bringing our total count at quarter end to 315 doors with the potential for 400 to 500 doors over time. For the full year of 2026, we continue to expect to open 45 net new stores in Greater China.
We are focused on both expanding and upgrading the fleet with larger format, more productive doors in the highest traffic shopping centers and space to incorporate footwear and apparel. For example, we recently upgraded the best-performing Salomon store in China, [indiscernible]. The new shop performed very well in this first month, demonstrating that even high productivity doors can benefit from an upgrade.
In APAC, another region where Salomon has experienced an explosive growth, we opened net 7 new stores in Q2 across Japan, Korea and Australia. Salomon's overall brand awareness and desirability continues to grow very rapidly in Asia for both Sportstyle and Performance. In the Americas, as James mentioned, Salomon footwear is continuing to see a material growth acceleration. The brand is seeing great DTC demand in stores and e-com in both Sportstyle and Performance. We are pleased to see traffic is up very strongly in e-comm, which tracks our expanding geographic presence, distribution and awareness across key cities.
As we shared in our last call and aligning with our Epicenter strategy, Salomon has begun to expand into a small number of key wholesale doors with important U.S. sneaker retailers such as Nordstrom, Foot Locker and JD Sports. It is still in the early stages, but these channels are performing very well in terms of pre-orders, sell-through and reorders. We will continue to selectively expand with these retailers over the next couple of years. We are also expanding our own retail footprint in North America, including our first flagship store on Fifth Avenue in the [indiscernible] District of New York City. The story is the first one in North America to carry a wide range of both footwear and apparel and is off to a very strong start. And the new Salomon store in the Upper West side of New York City also continues to perform very well.
Looking ahead, as we expand our Los Angeles epicenter, we are planning a Beverly Hills location for October. We will continue to focus on our epicenter strategy in 2026 and beyond, particularly New York, Los Angeles, Miami and San Francisco. We continue to plan to open 7 to 10 new Salomon shops in the Americas this year. In EMEA, key epicenters Paris and London are seeing a strong growth. We are also further developing other European markets, including a Barcelona shop that opened in July.
Lastly, while Q2 is by far the smallest quarter of the year for our winter sports equipment franchises, we are encouraged by the positive order book trends and continued market share gain despite challenging weather and market conditions. The demand for ski vacations in the mountains remains high and consistent and the core alpine on piece market is healthy despite inconsistent snow conditions as most top ski resorts now have excellent snowmaking capabilities.
Outdoor Performance adjusted operating profit margin expanded 800 basis points from last year to 14.6% in Q2 including a 270 basis point positive impact from net tariff refunds. This improvement was largely driven by gross margin expansion due to mix shift benefits and SG&A leverage on strong sales.
Moving to Ball & Racquet, where revenue increased 24% to $390 million, driven by Softgoods and Sports. We continue to see very strong momentum in Tennis 360 globally. By category, the growth was led by Softgoods, up very strong double digits with continued momentum in all regions. Racquet's growth was also strong across the board, driven by China, APAC and EMEA. Performance Racquets grew more than 50%, driven by the very strong Blade v10 launch. We're also seeing Padel gaining momentum, and it has become one of the top 5 revenue drivers in Q2.
Beyond tennis, we saw a return to growth in baseball after slower sell-in last quarter. Golf and inflatables also saw solid growth in the quarter. All regions generated double-digit growth for Ball & Racquet led by Greater China, APAC and EMEA, followed by the Americas. We opened 12 net new Wilson brand stores in Q2 with the majority split between Greater China and APAC. We have extensive store opening plans for China given the performance of existing Wilson Tennis 360 shops there.
For the full year, we continue to plan to open approximately 40 net new Wilson Tennis 360 shops in China between owned and partnered doors. APAC continues to drive meaningful Wilson growth driven by soft goods in Korea and rackets in Japan. In North America, we saw strong growth across channels as baseball and inflatables rebounded. We've also continued to expand our Tennis 360 offering into more DICK'S Sporting Goods locations, including House of Sports and are now in 450 DICK stores with our full head-to-toe to-hand offering.
Looking ahead to the rest of the year, please keep in mind that Ball & Racquet's tremendous 24% growth in Q2 benefited from some big product launches and related sell-in and we do not expect this level of growth on an ongoing basis. Ball & Racquet segment adjusted operating profit margin increased 1,300 basis points to 17.2%, including a 970 basis point benefit from net tariff refunds. The underlying margin expansion was driven by favorable pricing, product, channel and region mix. This was slightly offset by higher SG&A and our intentional decision to invest behind Wilson Softgoods, including Tennis Tour Pros.
Turning to the group balance sheet. We ended the quarter with $573 million of net cash and exited the quarter with inventories up 19% year-over-year, well below our 32% sales growth. We are very comfortable with the level and quality of our inventory and happy to see the inventory levels normalize versus revenues earlier than planned. Driven by strong profit growth and disciplined working capital management, we generated $339 million of operating cash flow in the first half of 2026 compared to $108 million last year. And for the full year of 2026, we continue to expect to generate solid operating cash flow growth versus 2025 levels.
Now moving to guidance. We had another great financial performance in the second quarter across the P&L with strong sales growth, margin expansion and EPS growth. The investments we have been making in our brands are paying off in the form of exceptional trends across each of our 3 biggest opportunities: Arc'teryx, Salomon Softgoods and Wilson Tennis 360. We will continue to reinvest behind these early-stage growth engines to ensure high-quality, long-duration growth and strong brand equity over the long term.
Our guidance assumes that the most recently announced Section 301 tariff rates remain in place for the remainder of 2026. We have already received a majority of our total tariff refund submission amount and any remaining impacts will be negligible.
Let's begin with the updated full year 2026 outlook. We are raising 2026 revenue growth guidance from 20% to 22% to approximately 24%, which includes a 200 to 250 basis point currency benefit at current exchange rates. By segment, we are raising our Technical Apparel 2026 revenue growth guidance from approximately 22% to 24% to 25% to 26%. We are also increasing our Outdoor Performance sales growth expectations from 22% to 24% to 27% to 28%. Our Ball & Racquet sales growth guidance goes from 10% to 12% to approximately 14%.
Turning to margins. We are fortunate to have the revenue and gross margin momentum that allows us to reinvest behind our 3 growth engines to ensure a high-quality growth and strong brand equity over the long term while also expanding our operating margins over time. For 2026, we are raising our full year adjusted gross margin guidance from 59% to 59.5% to 60.5% to 61%, which includes the 80 basis point benefit from the Q2 net tariff refund, and we are raising our adjusted operating margin guidance from 13.4% to 13.7% to 14.2% to 14.5%.
By segment, we are raising Technical Apparel adjusted operating margin guidance from approximately 22% to approximately 22.5%, which includes approximately 30 basis points of net tariff refund benefit from Q2. For Outdoor Performance, we are raising adjusted operating profit margin guidance from 15% to 15.5% to 16% to 16.5%, which includes approximately 50 basis points of tariff refund benefit. And for Ball & Racquet, we are raising the adjusted operating margin from 4.7% to 5% to 6.7% to 7.2%, which includes approximately 250 basis point benefit from tariff refunds.
We are assuming 2026 net finance cost of approximately $85 million which is up from the previous $70 million guidance, mainly attributable to an increase in the cost of hedging, FX losses as well as an increase in lease expense. We continue to assume an effective tax rate of 28%. Other operating income should be approximately $43 million for the full year. Corporate expense is now expected to be $240 million versus $220 million previously, primarily due to higher IT investment spend and deferred compensation expense.
Net income attributable to noncontrolling interest is expected to be approximately $30 million for the full year. We now expect adjusted diluted EPS of $1.27 to $1.30 versus our prior guidance of $1.18 to $1.23, which is based on approximately 585 million fully diluted shares. Other full year modeling items to consider, we're also assuming depreciation and amortization of approximately $450 million, including approximately $220 million of ROU depreciation. CapEx is still expected to be approximately $400 million, primarily to support our retail expansion and IT infrastructure investments.
Now turning to the third quarter guidance. We expect reported revenue growth for the group in the range of 18% to 20%, which assumes an approximate 50 basis point tailwind from favorable FX impact at current exchange rates. We expect adjusted gross margin to be approximately 59% in Q3 2026 and an adjusted operating profit margin of 13.5% to 14%. Keep in mind, that last year's Q3 gross margin benefited by approximately 50 basis points from onetime inventory reserve adjustments. Net finance cost will be $15 million to $20 million and our effective tax rate will be approximately 28%. We expect adjusted diluted EPS of $0.31 to $0.33 in Q3. Lastly, should better-than-anticipated demand materialize, we believe we are well positioned to deliver financial performance ahead of our expectations.
With that, I'll turn it back to the operator for questions.
Operator
[Operator Instructions] Your first question comes from the line of Matthew Boss from JPMorgan.
Perguntas e respostas
Matthew Boss
Okay. Great. And congrats on a really nice quarter. So James, 32% revenue growth, sequential acceleration at all 3 brands in the second quarter. Can you elaborate on the strong top line momentum that you cited has continued into the third quarter? And Andrew, can you walk through top line and margin back half assumptions or why not more top and bottom line upside given the revenue strength and margin flow-through rate that you saw in the front half of the year?
Jie Zheng
Thank you for your questions. Okay. So we got the exceptional result in Q2. We feel very good about the foundation we built up especially for the major 3 brands. They are on right track to grow the market cross-border in the world. So for Q3, I think the momentum is still there, and we already given the guidance. So we will grow our revenue top line from 18% to 20%, okay, based on the much higher base of our business, okay? So Q3 is one of the largest quarters in cross-border this year. So I think based on our current projections, whole year, we will foresee 24% growth across [indiscernible] for the company. So overall, I think the momentum still carry on and the management team got a very good confidence to continue to still our business on [indiscernible].
Andrew Page
Matt, this is Andrew. And as you think about the flow-through and the momentum coming out of Q2, we feel very good about our guidance going forward, as James said. I mean, we continue to always strive to provide ambitious and yet responsible guidance. As you think about the flow through, I mean just really think about the fact that we're going to deliver at the midpoint of our guidance, we're going to deliver well over 100 basis points of margin expansion and we've done that consistently since the IPO. We've delivered over 100 -- on average, 150 basis points a year. We have visibility to be in that ballpark as we go through this.
And in the back half, there are going to be some continued investment into the growth in our business, especially as you look at the big opportunities we have in Salomon, Arc'teryx and Tennis 360. We're going to have a little bit more increase, as I talked about in my prepared remarks, increased in our net finance costs as we look at some of the hedging and FX exposure that we have. And we did note the increase in our corporate expenses related to IT investments that we're making. But at the end of the day, we are still focused on delivering very strong bottom line expansion. We're excited about where we're going and we have the opportunity to continue to invest in our growth opportunities and responsibly provide guidance for the back half of the year.
Operator
Your next question comes from the line of Laurent Vasilescu BNP Paribas.
Laurent Vasilescu
I wanted to ask first on Salomon. With the recent rollout of Foot Locker and then also, I think JD Sports a few quarters back. But curious to know how many doors are you currently at in these 2 key retailers? And where do you think the opportunity lies going forward in terms of number of doors? And then I have a follow-up on Ball & Racquet.
Jie Zheng
Thanks for your question, Laurent. We're going to go to Guillaume who's off-site and dialed in for the Salomon questions.
Guillaume Meyzenq
Hello. Good morning, everybody. First of all, we have this very diligent strategy, developing the bidders in U.S. One thing I want to highlight before we speak about how we develop, we are very much driven by consumer demand, and we are also driven by our epicenter [indiscernible] so that we are looking at the consumer [indiscernible] distribution, but where that sits and how much we are able to drive demand across the market. So today, we have -- our longest partner is Nordstrom, where we -- we see a very -- Nordstrom, then we have JD Sports and then we just started Foot Locker in July, as you maybe you have seen in our communication that we have been doing. So we are very pleased about the results. We have very strong demand. It is on preorder, sell-through and reorder. And now we are really planning to have these developments. This is very much hand picked location. So we are looking for epicenter.
So starting from New York City, of course, but LA, Chicago, San Francisco, Miami and others. And once again, we start from small. So you know that this type of partner, they have a very large fleet of those. And today, we just speak about a couple of -- the ambition is [indiscernible] the best location where we're going to have the best sales through. But this is where we are driving today the demand and the success. And in parallel, this partner, they have also a very strong e-com platform, which is also helping because this platform drove quite a lot of traffic also in North America.
So we -- it's more quality of our quantity today, and this is the way we would like to plan in order to really secure the brand's positioning, the brand equity and also continue to support the consumer demand behind Salomon.
Laurent Vasilescu
Wonderful. And then Andrew, under your leadership and now [indiscernible] leadership, Ball & Racquet has really taken off with this 24% growth. I know you mentioned that it should not grow at this rate over the next few quarters. But near term, I know you're not in the habit to give us color by segment by quarter. But it does imply if we assume like low double digits for 3Q that it materially slows to mid-single digits for if we take the guide for the full year. Is that the right way to think about it near term? And then last year at the Investor Day, you called out that it should be growing mid-single digits top line overall over the next few years. Is that still the right way to think about it?
Andrew Page
Yes. So this is Andrew. Thanks for the question. Very, very strong, as you've talked about, very strong third -- second quarter for Ball & Racquet. It was led by a couple of things. Our go-to-market strategy for our wholesale accounts in North America, we've really amped that up. So our key national accounts, providing them a more fulsome offering, we really amped that up. Wilson Tennis 360, both Softgoods and Racquet, really had a strong second quarter, led by our 2 racquet launches of Defyer and Blade v10 and our soft goods door expansion and DICK'S going from 250 to 450 doors.
So if you think about all of those things that I just talked about, the 2 successful launches, the increased door count with DICK'S, the revision of our go-to-market strategy and focus on our offerings to our key wholesale accounts, those were accelerated in the quarter, and they drove that outsized performance.
We also had solid performances in our baseball and our gold irons and our inflatables business. So we feel great about Ball & Racquet record quarter. We would not expect such high growth rates to sustain given the new launches. So there were new launches in new sell-ins and revision of our go-to-market. So our updated guidance reflects the appropriate growth rate that we believe is appropriate for the second half.
Laurent Vasilescu
And longer term, it should it grow mid-single digits as a segment?
Jie Zheng
Update the algorithms on the 2Q call, Laurent. But yes, it is a fair point that the Softgoods business has become a lot larger and that business is growing faster.
Operator
Your next question comes from the line of Brook Roach from Goldman Sachs.
Brooke Roach
I was hoping you could elaborate on the growth investments in the business that you're making in the back half of the year. Is there any texture you can provide regarding the categorization of spend? Is this a step-up in marketing spend as a percent of sales relative to your prior forecast? Or are these more durable and permanent investments such as head count? And how should we be thinking about the revenue and sales growth opportunity on the back of this?
Andrew Page
Brooke, this is Andrew. Let me kick off a little bit, amplifying some of the points I made earlier. Philosophically, because of the significant value creation potential for each of our 3 growth engines, we're going to invest behind the brands and the capabilities so we can deliver a healthy, sustainable growth while also ensuring strong brand equity over the long term. As I noted, we've delivered -- we've delivered a very large amount of margin expansion over a short period of time. And if you think about the midpoint of our 2026 guidance, we've averaged 150 basis points of annual EBIT margin over the 3 years since the IPO from 9.8% in 2023 to 14.2% to 14.5% this year. This is well above our 30 to 70 basis points plus bps on an annual margin expansion in our algorithm.
So we believe we have 3 of the most unique brands in all of consumer discretion there, and we're sitting in one of the healthiest and fastest-growing segments. So making it well worth our investment on our sales and gross margin upside to ensure that we capitalize on these opportunities in the right way and still be able to deliver bottom line margin over time. So this means, again, attracting high-quality talent, supporting our brands with best-in-class marketing, building premium owned stores and developing our IT digital platforms.
So as you think about that, I'll hand it over to James because I think it's important for you guys to really understand what are we investing in for our key big growth drivers.
Jie Zheng
Yes, I will add more color relating to the brand investment areas. So for Arc'teryx, we will continue to invest on our overall global brand awareness, okay? So through very strong global brand campaigns. And we will continue to leverage our store opening process and make sure we have a good level of penetration in the markets [indiscernible]. And obviously, we will put a good level of investment of our products especially on women, footwear and [indiscernible] where we really think it's a key growth engine for coming years. So for Arc'teryx, obviously, -- so these are the major area.
For Salomon, I mean, as Guillaume mentioned, epicenter strategy is still, I mean, underway, cross-border in the world, especially in Europe and North America. I think these are the areas we really like to put the resource behind that through the strong product and the brand campaigns to leverage our overall brand awareness and equities. And also, I mean, we will continue to accelerate our own retail penetration in China, Asia Pacific as well as in North America. So I think these are the areas we really like to focus on Salomon.
But Wilson, obviously Wilson Tennis 360 is the most important growth engine for Wilson for coming years, okay? So we will continue to invest on our assets and also the overall store development in -- both in Asia Pacific, China and also North America. So these are kind of areas we really like to put a good level of investment behind that to secure long-term sustainable growth cross-border for these 3 brands.
Operator
Your next question comes from the line of Ike Boruchow from Wells Fargo.
Irwin Boruchow
I'll add my congrats. Two questions. one, and I don't know if it's for Andrew or James, but just commenting on the constant currency growth you saw in Europe or seeing in Europe. Could you give us an update, there's been several brands, both footwear and apparel that have kind of called out some recent slowdowns in the past couple of months. Doesn't seem like you're seeing anything notable, but I wanted you to comment on that.
And then this one, I think, is for Andrew. Just -- it's just simple math, but you have your algo of 30 to 70 basis points on margin. by our math, you're getting the 80 bps of the refund in the guide this year. Should we assume just to keep the models clean that next year, year-over-year margin should net out that 80 basis points, which kind of gets you more flat to down margin as a starting point to your plan to adjust for the refund? I just kind of want to make sure the models that kind of stay clean in the outlook.
Jie Zheng
Okay. Thanks, Ike. We're going to start with Guillaume actually. He is going to talk about the market in Europe, the market trends in Europe, what we're seeing in the landscape. And then obviously, Andrew will answer your margin question.
Guillaume Meyzenq
So I think the European market is not a fast-growing market today. But there is still some segments where we can really play a big role, and we see that we get some traction, one is running. So I think that there is still upside and excitement for the consumer in running and especially when we are coming with very unique stories, so trail running is one for Salomon. What we are currently building with GRVL running is also another one. So it looked like [indiscernible] but finally, you are able to attract traffic and interest from the consumer and leading conversion. The second one is this outdoor sneaker market or modern outdoor sneaker market where Salomon was definitely building this space in the market. So it was -- it's a new space. It's -- it looks like now obvious because we are driving big sales.
And as you can mention from this quarter results -- and this segment still is a place -- a good place to be, a good place to shape for Salomon, driving excitement, bringing the modern mountain sport in the city and attracting new consumers. So in a nutshell, I think that it's -- the market is a challenging market overall, but still with some room to grow. And I think Salomon is very well positioning with very unique competitive edge in Europe.
Andrew Page
This is Andrew. Thanks for the question as well. So I'm not ready to provide -- to give margin guidance for next year. But I will acknowledge to your point and included in my prepared remarks that we did -- the net tariff refund will be an 80 bps increment to our margin in the current year. Recall, though, if you think about the 2-year stack, our we essentially handle the tariff challenge last year, primarily through [indiscernible], which was netted out against this, and we essentially absorbed most of the hit of the tariff impact. So if you look at the '25 and '26 together, we have -- we believe that our margin reflects a good 2-year picture for us. But I do acknowledge 80 bps margin expansion this year, and that's why I called it out to -- when you look at where we guided in the beginning of the year and the onetime impact of the 80 bps.
Operator
Your next question comes from the line of Adrienne Yih from Barclays.
Adrienne Yih-Tennant
Congratulations across the board on all the brands. James, there are 2 very different strategies between the 2 biggest brands wholesale drive brand awareness faster than DTC. But Arc'teryx following a DTC strategy, maybe more brand premiumization and control and then Salomon is driven by the wholesale. How do you think ultimately kind of this pans out for the longer terms in terms of channel mix and penetration?
And then for both Stuart and Guillaume, my follow-up is Arc'teryx has been strong in China, Salomon is strong in Europe. What elements of those successes in current regions accelerate the road map for penetration into the U.S. market?
Jie Zheng
Thanks, Adrienne. We're actually going to have Stuart and Andrew -- sorry, Stuart and Guillaume answer your first question for Arc'teryx and Salomon, how they approach D2C versus wholesale and how that might shake out long term. And then we'll have James and Stuart and Guillaume answer your second question as well.
Stuart Haselden
Okay. Thanks, Omar. And Adrienne, thanks for your question. I'll try to be crisp here. So Wholesale remains important for Arc'teryx. It helps ensure that our brand is showing up in the right points of sale and with the right comparisons with other great brands that helps elevate our own brand position. The D2C has been critical in a massive catalyst for our growth around the world and has really unlocked the trajectory we've seen over the last 5 years. So both parts are important and play different roles for how we're driving growth and brand awareness.
Specific to the U.S. market, Canada is our home market, where we see highest brand awareness, and it's enabled us to have a natural launching point into the U.S. U.S. is the largest global market and in many ways, the most competitive. Our strategy is focused on what we call epicenters, focusing on major urban areas like New York, L.A., San Francisco, Chicago, where the pools of demand are greatest to drive brand awareness and that's where we focus our store openings that have been very successful over the last several years. We complement this with what we call our Mountain town strategy, which is focused on the place of practice where we see opportunities to stoke the brand identity in places like [ Aspen ] and Park City.
So it's the combination of those factors that build the brand while also developing the economic opportunity, and it really leverages an omnichannel approach where we're driving the brand position through our DTC channels, but also driving brand awareness importantly with selected premium wholesale partners. So I'll pause there and hand it over to Guillaume.
Guillaume Meyzenq
So thanks, Stuart. I think that first of all, globally, Salomon is still -- is developing very fast in DTC. So I think that the perception of having Salomon relying only on B2B is a little bit kind of old position we have and previous strategy we had. I think we were turning really into omnichannel so at the global level. This is true that if we want to develop in U.S. because of the scale of the market, we have to have this true omnichannel strategy. So first step is moving to epicenter, opening some stores, making sure that our e-comm platform is also a very -- one of the best experience you could have for Salomon. So best experience in our store, best experience in e-com. And of course, we want to rely and we will develop on B2B. So it's an omnichannel.
For the simple reason that traffic buying footwear is very much about traffic and B2B partner are the one running the traffic and doing a very good job at distributing footwear in the market. So this is why we are looking at this B2B. But when we develop B2B and maybe for the one living in New York, you have been noticing that in July is we have a very close partnership with our partner. We want to have very strong and outstanding visual nationalizing, so where you can notice the brand. We are also building activation to make sure that they are really activating the local community at every store in order to make sure that we position Salomon at the best level even on B2B.
So this is really the mindset for U.S. is building retail and epicenter, leveraging with e-com and having this partnership on B2B because this is where you can leverage larger traffic, but keeping a very strong consistent approach towards the consumer and focusing on demand, which is, of course, our priority number one.
Operator
Your next question comes from the line of...
Stuart Haselden
I mean -- Stuart, I'd like to add a bit color on Arc'teryx China. So Adrienne you asked for Arc'teryx China. So actually now Arc'teryx is already the largest premium outdoor brand in China market. So naturally, its growth pattern will normalize versus the hyper growth levels during the past 5 years. So -- but I take China, I think will continue to deliver solid double-digit growth annually especially given we only have 40 stores today and versus 200 potential for coming years. So the management team, we also got a very good level of confidence. We are running exceptional work for Arc'teryx in China market, and we will continue to drive our business and gain market share in China markets.
Operator
Our final question comes from the line of Jonathan Komp from Baird.
Jonathan Komp
Yes. If I could follow up on Salomon. I want to ask further the new store opening in July in Flatiron, really telling the full story footwear and apparel performance and Sportstyle. Does that really represent where you see the brand heading as you continue to diversify towards a broader lifestyle -- performance lifestyle brand positioning?
Unknown Executive
Yes, this is for me. So Salomon has been -- is rooted by performance. And there is one single [indiscernible] this idea of modern Mountain Sports driven by innovation, elevating the sport experience in the Mountain and beyond because, of course, now we [indiscernible] also the city, but still having this idea of modern mountain sport. This is where Salomon is coming from. And this is first for footwear because this is where we have the biggest traction, but we have the ambition to move forward in apparel. Though the apparel is pretty small, but we have -- we start to see some traction, and we are preparing the future pipeline of innovation as well in order to offer the full silhouette. So this is a position.
When we are coming and we are elevating that into culture, this is where Sportstyle resonate to the consumer. And this is why you see this momentum coming in the city with Sportstyle. I think that Flatiron is a very good example of what Salomon wants to develop is it's not ever on its performance and still driven by innovation and culture. So this piece of performance products moving to culture into Sportstyle, and this is footwear because this is where we express today the best of our innovation, premiumness quality of product. But of course, we are also working hard in order to develop that in apparel. So I think that your level of readiness into the store is the right one.
But keep in mind that we are coming -- we are [indiscernible] by performance and innovation. And this is not either or, but it's hands, its performance and future together.
Jonathan Komp
That's very encouraging. And then, Andrew, if I could just finish Technical Apparel margin in the back half segment operating margin implied down year-over-year. Is that reflective of incremental investment or some other factors or conservatism? Just any more color there?
Andrew Page
We're going to actually have Stuart is also dialing in remote, talk about the margin for our Arc'teryx Technical Apparel.
Stuart Haselden
Jonathan, it's Stuart. So Yes. We're pretty confident in the overall P&L outlook. For the full year, we're going to see healthy expansion in gross margin. We're going to see balanced SG&A leverage, and we're going to see operating profit margins expand for the full year. So it's -- the overall business momentum is healthy. As you heard from Andrew earlier on the call, characterize how we provide guidance as being responsible, yes, there's nothing structural that would prevent us from delivering higher levels of top line as well as bottom line results should demand materialize. I think we've had a good track record of delivering on that. on that approach to the business in prior quarters since coming public. So yes, we're going to have what we would call a responsible posture for guidance.
But there's, as I mentioned, nothing structural that would prevent us from delivering higher levels of sales and profitability. And we're quite bullish on the outlook for the balance of the year and beyond. So hopefully, that gives you some color or context on how we approach guidance
Operator
At this time, there are no further questions. I will now turn the call back to management for closing remarks.
Jie Zheng
Thanks, everyone, for joining. And a quick reminder, the Salomon Amer Sports Investor Day, September 17. I look forward to seeing you there or online for the webcast. Have a great day.
Operator
This concludes today's call. Thank you all for attending. You may now disconnect.
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