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HEYTEA Partners with POP MART’s Twinkle Twinkle for First Global Simultaneous Launch
Starting December 22, HEYTEA and POP MART’s popular IP Twinkle Twinkle officially launched their global co-branded campaign across HEYTEA stores worldwide. Timed to the Christmas and New Year season, the collaboration is built around the theme “Twinkle Twinkle for Winter.” Centered on the warm and comforting Twinkle Twinkle characters, the campaign introduces a multi-dimensional experience that includes custom character designs, co-branded drinks, themed merchandise, themed stores, and the Inspiration Bus pop-up activation.This marks HEYTEA’s first globally synchronized co-branded launch. Even before the official rollout, the partnership generated strong attention across social platforms. With the campaign spanning Mainland China, Hong Kong SAR and Macao SAR, as well as more than 100 HEYTEA stores across the United States, the United Kingdom, Canada, and other overseas markets, the collaboration brings a shared winter moment to cities around the world.Beyond its festive appeal, the campaign offers a glimpse into HEYTEA’s approach to international markets. While character-led collaborations help create seasonal resonance, HEYTEA’s broader focus lies in building meaningful, locally grounded brand experiences that feel relevant in different cultural contexts.Localized campaigns, shaped by local cultureAcross overseas markets, HEYTEA has consistently used collaborations and pop-up activations as a way to connect with younger audiences and spark cultural conversation. Over the past year, the brand has partnered with names spanning fashion, art, and entertainment, including alexanderwang, Sandy Liang, Wicked, and Yayoi Kusama. Each collaboration is paired with limited products and immersive offline experiences, encouraging consumers to engage, explore, and share.Rather than applying a single formula across regions, HEYTEA selects creative partners with strong local or cultural relevance, develops visually distinctive concepts, and designs in-store experiences that naturally translate into social moments. This approach allows the brand to build local presence while maintaining a coherent global identity rooted in inspiration and creativity.Product creativity as a shared languageProduct creation remains central to how HEYTEA expresses its brand globally. As the originator of “new-style tea,” the brand views innovation as a way to continuously reinterpret tea culture for contemporary consumers, both in China and overseas.Internationally, HEYTEA has introduced more than 20 localized drinks designed to reflect regional taste preferences while staying true to the brand’s emphasis on natural ingredients and modern tea aesthetics. Examples include Cloud Coconut Blue, Cloud Longjing Tea Latte, and Ocean’s Glow, which incorporate lighter flavor profiles, lower sugar options, and plant-forward elements to better align with local expectations.This philosophy is reflected in the Twinkle Twinkle collaboration itself. Alongside HEYTEA’s globally available classics, the campaign introduces two exclusive drinks, Tiramisu Milk Tea and Tiramisu Rich Chocolate, marking the brand’s first globally synchronized seasonal product release. For HEYTEA, seasonal storytelling is less about promotion and more about creating moments of comfort, warmth, and shared experience across markets.The U.S. as a key stage for cultural connectionThe United States continues to play an important role in HEYTEA’s overseas presence. Since opening its first U.S. store at the end of 2023, the brand has expanded into cities including New York, Los Angeles, the San Francisco Bay Area, Houston, Seattle, and Boston. HEYTEA now operates 36 stores across the country.For HEYTEA, the appeal of the U.S. lies not only in market scale, but also in its openness to new tastes and ideas. The brand sees tea as a cultural medium, one that can create connection through shared sensory experiences. This perspective has shaped both store design and product development, encouraging exploration rather than simple adaptation.In New York’s Times Square, HEYTEA opened its overseas flagship TEA LAB store, a space designed to reinterpret Chinese tea culture through an inspiration-driven lens. Featuring exclusive drinks and a carefully curated environment, the flagship serves as a creative showcase for how tea can be experienced in a modern, global city.Supporting experiences behind the scenesAs HEYTEA expands internationally, it continues to refine the systems that support consistent experiences across markets. The brand has extended its HEYTEA GO digital platform overseas and introduced a self-operated delivery model in the U.S., helping ensure a more seamless and reliable customer journey. These behind-the-scenes capabilities allow HEYTEA to focus on what consumers see and feel, while maintaining quality and coherence across regions.About HEYTEAFounded in 2012 in Jiangmen, Guangdong, China, HEYTEA is widely recognized as the originator of new-style tea beverages. The brand created the world’s first cheese tea using real tea and real milk, setting a new standard for the industry. HEYTEA is committed to using real ingredients, including real tea, real milk, real fruit, and real sugar, while continuously reimagining tea culture through products and experiences that resonate with young consumers. Today, HEYTEA operates around 4,000 stores worldwide, including more than 100 overseas locations across Asia, North America, Europe, and Oceania.Company Name: HEYTEAMedia Contact: Matthew ZhouEmail（邮箱）: zhouhaoge@heytea.comWebsite（官网）: www.heytea.com30/12/2025 Dissemination of a Financial Press Release, transmitted by EQS News.The issuer is solely responsible for the content of this announcement.Media archive at www.todayir.comEQS
Tue, Dec 30
Post-Bell｜US Stocks End Down; NIO Up 5%; Micron Up 3%; AGQ Down 17%; SLV Down 7%; GLD Down 4%; Tesla Down 3%
01 Stock MarketThe U.S. major indexes closed as follows: the Dow Jones Industrial Average fell 0.51% to 48,461.93; the S&P 500 declined 0.35% to 6,905.74; and the Nasdaq Composite decreased 0.50% to 23,474.35. The session saw modest broad-based weakness into the close, with technology and select meg...Tiger News
Mon, Dec 29
Tesla Shares Dropped 3% As Cathie Wood Offloads $30 Million Worth Tesla Stock
Tesla shares dropped 3% as Cathie Wood’s Ark Invest further cutting holdings in Tesla.Ark cut 60,715 Tesla (TSLA) shares worth approximately $30 million across its flagship ARKK (ARKK), ARKW (ARKW), and ARKQ (ARKQ) ETFs.Tiger News
Mon, Dec 29
NIO Stock Jumps as It Hits 40,000th Delivery of 3rd-Gen ES8
US-listed shares of NIO gained 3.6% in morning trading.NIO has delivered its 40,000th third-generation ES8, just 11 days after the 30,000th unit of the large electric SUV (sport utility vehicle) was delivered, as the company aims to deliver more of the model before year-end.The electric vehicle (EV)...Tiger News
Mon, Dec 29
Strategy Reloads on Bitcoin, Acquires a Further 1,229 BTC for $109 Million
Strategy, the largest publicly traded holder of bitcoin, resumed purchases after boosting its US dollar reserves to $2.2 billion the prior week.The company acquired 1,229 bitcoin last week for $108.8 million, at an average price of $88,568 per coin, according to a filing released Monday morning.Tota...Tiger News
Mon, Dec 29
Pre-Bell | U.S. Index Futures Dip; Tesla and Nvidia Fall 1%; Gold and Silver Stocks Drop; Alibaba Sinks 3%; DigitalBridge Soars 30%
01 Stock MarketAs of Dec 29, U.S. stock index futures are mixed to lower, signaling a cautious open. Dow futures fell 0.13% at 48,936.00, S&P 500 futures fell 0.28% at 6,959.50, and Nasdaq 100 futures fell 0.45% at 25,747.75. The drift in index futures reflects profit-taking into year-end and sector...Tiger News
Mon, Dec 29
Oracle and Tesla Drop 2%; Coupang Rises 3% on $1.18B Data Breach Compensation; DigitalBridge Soars 43% on SoftBank Deal Report
Some Big tech stocks dropped in premarket trading. Oracle and Tesla fell about 2%; Nvidia fell more than 1%.Coupang shares gained 3% in premarket trading.South Korean e-commerce company Coupang announced on Monday a compensation deal worth 1.69 trillion won ($1.18 billion) to holders of 33.7 million...Tiger News
Mon, Dec 29
Chinese ADRs Dip as Growth Concerns Clash With Policy Easing Hopes
Chinese ADRs dipped in premarket trading as transactions slowed down and a government report showed that Chinese industrial companies posted a bigger profit decline. Direxion Daily FTSE China Bull 3X Shares fell 5%; Alibaba fell 3%; Li Auto, JD.com, Bilibili, XPeng, and Baidu fell 2%; while NIO rose...Tiger News
Mon, Dec 29
Gold and Silver Stocks Drop as Precious Metals Retreat
Gold and silver stocks drop in premarket trading as precious metals retreat.Hecla Mining and Coeur Mining fell 4%; Anglogold Ashanti fell 3%; Newmont, Harmony Gold, Kinross, and Barrick Mining fell 2%; Gold Fields fell 1%.First Majestic Silver fell 4%; Pan American Silver and Endeavour Silver fell 3...Tiger News
Mon, Dec 29
Crypto Stocks Gain as Bitcoin Breaks Above $90,000
Crypto stocks gained in premarket trading. BitMine rose 3%; SharpLink Gamingand MARA Holdings rose 2%; Strategy rose 1%; Coinbase rose 0.7%.Bitcoin rose in Asia trading to top $90,000, hinting at a potential breakout after the token missed out on a Santa rally that sent stocks to record highs.The or...Tiger News
Mon, Dec 29
Skincare Products Maker Forest Cabin Jumps 27% in Hong Kong Grey Market
Skincare products maker FOREST CABIN jumped 27% in the Hong Kong grey market.Founded in 2003, Forest Cabin spent nearly a decade without clear momentum. Its turning point came in 2012, when management pivoted toward camellia-based skincare and introduced the concept of "skincare through oils", a nic...Tiger News
Mon, Dec 29
Prefabricated Steel Structure Builder USAS Building Surges 32% in Hong Kong Grey Market
Chinese prefabricated steel structure builder USAS BUILDING surged 32% in Hong Kong Grey Market.USAS Building, founded in 1999, is a comprehensive subcontracting service provider in the industrial segment of the prefabricated steel structure construction market. The company delivers end-to-end servi...Tiger News
Mon, Dec 29
AI Drug Designer Insilico Stock Soars 75% in HK Grey Market
Artificial intelligence-powered drug developer Insilico soared 75% in HK grey market.According to the prospectus, Insilico intends to offer more than 94 million shares priced at HKD 24.05 per share, equivalent to roughly $3.09. About 10 percent of the shares are earmarked for the Hong Kong market, w...Tiger News
Mon, Dec 29
SoftBank Nears Deal for Data Center Investment Firm DigitalBridge, Bloomberg Reports
SoftBank Group is in advanced talks to acquire DigitalBridge Group, a private equity firm that invests in assets such as data centers, according to people with knowledge of the matter, Bloomberg reported.The Japanese conglomerate could announce an agreement as soon as Monday for New York-listed Digi...Tiger News
Mon, Dec 29
Crypto Daily | Bitcoin Surpasses $90K and ETH Surges Above $3,000; Crypto Treasury Companies Face Uncertain Future by 2026, Says MoreMarkets CEO
Crypto Daily is our column tracking crypto market trends, offering timely insights and valuable updates to keep you informed.Crypto NewsBitcoin(BTC) Surpasses $90,000 with a 2.8% Increase in 24 HoursBitcoin has crossed the $90,000 benchmark and is now trading at $90,108, with a narrowed 2.8% increas...Tiger News
Mon, Dec 29
This High-Yield Stock May Offer Steady Income and Upside
When it comes to the markets in Singapore where dividends are the main source of income, most investors tend to choose well-known blue-chip stocks and real estate investment trusts.The problem is: for most investors, familiarity implies safety.But when they do this, they often overlook those obscure...Tiger News
Mon, Dec 29
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